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Happy Thursday, Community!Following up on our Tactical Tuesday debate about when to let go of "cold" leads, today’s tip is about how to stop guessing and start automating your visibility into your audience's behavior.The secret to high engagement isn't just better subject lines, it’s ensuring your emails are actually being seen. When you consistently mail contacts who haven't interacted in months, email providers (like Gmail and Outlook) start to flag your content as "low-interest," which can land your most important messages outside of the primary inbox.The Tip: The "Last Engaged Date" Field & “Last Engaged Date” automationInstead of performing manual audits to see who is active, use a simple process to update a custom date field every time a contact interacts with your brand.How to set it up: The Trigger: Use a process triggered by an Email

Following up on our conversation yesterday about list hygiene, I wanted to dive deeper into a "hidden" profit killer: Data Decay.We often spend hours building the perfect segments in ActiveCampaign, but if the data inside those segments is "dirty" (spam traps, typos, or expired bouncers), your deliverability (and your ROI) takes a hit.I’ve invited our partners at ZeroBounce to share a guest deep-dive on why "Smarter Segmentation Starts With Better Data." Smarter Segmentation Starts With Better DataGuest Post written by ZeroBounceThe difference between emails that convert and emails that get ignored often comes down to one thing: s

Hey Community! For today’s strategy session, we’re talking about List Hygiene.We all know the feeling of watching a contact list grow, but bigger isn't always better. When a lead stops engaging (no opens, no clicks, no replies, etc) they stop being an asset and start becoming a risk to your deliverability.The Strategy Question: When a lead goes cold for 6+ months, what is your personal "Point of No Return"? How do you specifically define a "disengaged" contact? Do you try one last "Break-up" email, or do you move straight to unsubscribing/deleting them? If you don't have a process yet, what's stopping you from starting one? The Impact: Keeping your list clean isn't just about "housekeeping," it’s about ensuring your emails actually land in the inboxes of the people who do want to hear from you.Drop your process

Who agrees we need options for shorter Wait-step times? 5 minutes is too high for some use cases. Go up above to ‘Ideas’ and upvote the idea on allowing Wait-times in seconds. This way you can wait maybe 5, 10 or 30 seconds...even 1 or 2 minutes. Whatever your use-case calls for.

Happy Thursday! We’re continuing our personalization theme today by talking about default field values.Ever sent a campaign with a personalization tag, only to realize some contacts didn't have that info on file? Without a default value, tags like %FIRSTNAME% just leave a blank space. By setting a default, you can choose exactly what appears instead (like "Hi there" or "Hi Rockstar").It’s a total game changer for keeping your brand voice consistent, even with a partial database.Have you taken advantage of default field values yet? If so, share your best use-case in the comments and help inspire others! Learn more about default field values and how to get them set up by visiting the Help Center article:https://help.

Ready to level up your marketing stack?Mark your calendars for ActiveCampaign’s Spring 2026 Innovation Keynote!We're diving deep into the world of autonomous marketing and showing you how to put AI to work for your business.Catch the latest feature announcements and see how we’re making it easier than ever to scale your impact.Register for free here: https://www.activecampaign.com/lp/spring-2026-innovation-keynote

Hey ActiveCampaign Community!We’re kicking off a new weekly tradition to help everyone grow their business and sharpen their marketing. Starting today, I’ll be posting twice a week right here in our community space: Tactical Tuesdays: We’ll dive into high-level strategy, customer experience, and marketing best practices. The Thursday Trigger: I’ll share a "Tip of the Week" - a quick win or a clever shortcut to help you get more out of the platform.  To get us started, let’s jump into our very first Tactical Tuesday strategy question: The Personalization Power-UpWe’ve all seen the stats: Personalization isn't just a "nice-to-have" anymore; it’s the engine behind high engagement and conversions.But let’s get past the basics. We’re not just talking about using a %FIRSTNAME% tag. To truly stand out, you need data

Has anyone found a creative way to embed the preference Center into a designed Page?

Hello Community,I’m excited to be joining you as the interim Community Manager. I’ve been a part of the ActiveCampaign family for five years and am looking forward to bringing my experience to you all. My journey here has taken me from CX (Support Team) to Engineering to the Education Team, where my focus is helping users get the absolute most out of the platform.Because I love finding new ways to streamline a workflow, I wanted to ask:What is one "hidden gem" feature or automation that has made your life easier lately?I’m eager to hear your thoughts and to dive into the conversations happening here.

Hi everyone!I'm Alanna Hurley, Community Manager here at ActiveCampaign, and I'm so excited to officially welcome you to our brand-new community platform!After months of planning and building, we've created a space designed to better support your success with ActiveCampaign, making it easier to connect, learn, and grow together. About MeI've been with ActiveCampaign for over 6.5 years and have worked across several teams:Implementations Team - Helping customers migrate from other platforms Content Marketing - Contributing to thought leadership and strategic content Education Team - Creating helpful, accessible content to support your success with the platformYou might've seen me in some of our YouTube tutorials, providing support in the Forum, or engaging in our Slack and Facebook communities. I love connecting with custom

Hey Team,We’re building an integration that syncs custom field options via the API. We use POST /fieldOption/bulk to create field options, which works well.However, we also need to update and delete individual field options (e.g., when a product name changes or is removed), and we can’t find documented endpoints for this.By inspecting browser requests in the ActiveCampaign UI, I found two endpoints that appear to do what we need: - DELETE /api/3/fieldOptions/{id} — to delete a single field option - PUT /api/3/fieldOption/bulk — to update existing field options (e.g., rename a label/value)Before relying on these in production, I have a few questions:1. Are these endpoints officially supported, even if undocumented?2. Is there any risk of them being removed or changed without notice?3. Is there a recommended alternative for updating or deleting field options via API?Any guidance w

Hi everyone,I’m working on a setup with multiple automations running at the same time (lead nurturing, onboarding, and re-engagement), and I’m finding it a bit tricky to keep things organized without contacts jumping between flows unexpectedly.I’ve been using naming conventions and folders, but as things scale it still gets messy. In some of my funnel work (including a small project I’m involved with called Funnelsflex), clarity and structure make a big difference, so I’m trying to apply the same thinking inside ActiveCampaign.How do you usually structure automations to keep them clean and easy to manage over time? Any best practices you’ve found helpful would be appreciated.

Hello,I am quite new to ActiveCampaign so bear with me.We send out a newsletter and I am viewing the report. Lots of entries registered with free email adresses like gmail, etc. However quite a lot from them belong to companies and I like to see that. Account fields are populated. The default view of the report shows quite some columns (some not so interesting to me) but I would love to see the account as well. How can I do that ?RegardsMatthias

My Active campaign crashed while i was editing a new campaign and shows the error - Something went wrongWe're having trouble loading this page right now On Chrome and safari. And there is no option to click to ask for help or log a ticket. I tried to contact a human but the bot will not open a support ticket or contact anyone. This is urgent!!!!! I have an email going out in 1 hour that I need to cancel.

Dear ActiveCampaign Community,I am currently actively using the CRM features, including the Deals functionality.If I downgrade my plan, will the existing CRM and Deals data remain available, or will any of it be lost?Thank you in advance for your help.

Hey Team,The API documentation for bulk imports mentions two terminal failure statuses: failed and interrupted. However, it does not explain how these statuses occur or how they should be handled. Can they result from an error on the ActiveCampaign side, or are they caused by issues with the provided input?It is also unclear how to proceed when a bulk import ends with one of these statuses. Is it safe to resubmit the bulk import in these cases, or should the contacts be imported individually instead? Does the response for failed bulk imports include `success` and `failures` attributes?Thanks for the reply!

On the campaigns page….Why do the AI features have to take up so much real estate if we’re not using them. I find it so frustrating to have to scroll down the page to get to my work all of time. Can’t we hide it if we’re not using it?? It takes up half of the page.

There are mails being send on behalve of ACtiveCampaign (it looks like that) with subject Account notice: campaign review required and if you look at the sender it is larry@supertechu.com..Please delete and don’t click on the button but delete it.below the message: ActiveCampaign Notification We’ve detected a higher-than-normal spam report rate on a recent campaign sent from your account. If this issue is not addressed, sending may be temporarily restricted to protect deliverability. Recommended actions: Review the campaign content and formatting Confirm unsubscribe visibility and link accuracy Remove inactive or unengaged contacts Pause additional sends until resolved Review Campaign  Please take action as soon as possible to avoid disruptio

In ActiveCampaign, how can we properly manage contacts and companies when multiple lists and multiple users are involved?  For example, if I reach out to a company and mark them as not interested, how can we ensure that this information is visible to my colleagues?  If a colleague later adds a new contact from the same company, how can we trace previous interactions and avoid contacting a company that was already marked as not interested?

Can someone guide point me in the right direction to self set up on Activecampaign the following : Cart abandonment button for subscribers to opt out of only your current campaign but not your mailing list

These customers are recognized for their deep platform expertise and real world marketing experience. You’ll see them often in the ActiveCampaign Community, sharing guidance, best practices, and peer support to help other customers succeed. Name: Kay Peacey (she/her) LinkedInLocation: Cornwall, United KingdomCompany: CEO and Founder at Slick Business What is your business background? Kay Peacey has honed her email marketing automation skills to the very highest levels over 7 years of consulting for small businesses worldwide, and years of servi

Hello! Yesterday I got an email promoting Active Intelligence. It said: Analyzing your email performance takes time. Clicking through dashboards, finding insights, then figuring out what to do next. What if you could skip straight to the answer?Active Intelligence gives you time back — with customers saving about 10 hours a week, or 13 work weeks every year. Instead of building spreadsheets and chasing data, you're actually strategizing and working on what’s moving the needle.Active Intelligence analyzes your emails, spots what's working, and tells you exactly what to do next. Just your strategic partner giving you real answers, instantly, or doing it for you. I got excited, so I logged in to my account and asked it to check the open rate in some Automations. However, it couldn’t find them by name so it asked me for the IDs.I provided IDs, and still

Hello! Yesterday I got an email promoting Active Intelligence. It said: Analyzing your email performance takes time. Clicking through dashboards, finding insights, then figuring out what to do next. What if you could skip straight to the answer?Active Intelligence gives you time back — with customers saving about 10 hours a week, or 13 work weeks every year. Instead of building spreadsheets and chasing data, you're actually strategizing and working on what’s moving the needle.Active Intelligence analyzes your emails, spots what's working, and tells you exactly what to do next. Just your strategic partner giving you real answers, instantly, or doing it for you. I got excited, so I logged in to my account and asked it to check the open rate in some Automations. However, it couldn’t find them by name so it asked me for the IDs.I provided IDs, and still

You're trying to grow your email list - but new subscribers are quietly slipping away without you even realising - Eeeeek! The good news is... the top ten ways you're losing new email subscribers are all totally avoidable - hooray! This new blog is your lifeline to stop losing them and get back to growing your list faster 🙌 10 ways you’re losing new email subscribers without realising in 2026 This is for any small business marketer who spends time & money getting new email subscribers. I’ll help you spot the hidden ways you're shedding subs in the first hours and days, and give you the simple fixes Here's a taster... 🕳️ Sending holes: when your welcome emails never even land📬 Spam folder problems: when your email get dumped in spam or blocked❓The mystery sender trap: when new people don’t recognise you in their inbox That’s just the be