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Question

Lower deliverability / higher spam rate after automating campaign creation

  • February 23, 2026
  • 2 replies
  • 47 views

spun-us

Hey folks,

Recently our company has automated bulk campaign scheduling with n8n and the deliverability has been impacted.

Just a few days before we automated this process, campaigns averaged 22% Open Rate, and 0.85% Click rate.

Now we are at 9% OR and 0.65% CR.

What remains the same from the process: senders, email content, accounts used, volume/frequency of emails, list of contacts

What changed: we are retrieving the templates preview content, and adding it to the message that we created with the campaign. Before, we duplicated a previous campaign, edited the content and scheduled it manually all inside ActiveCampaign.

These are the endpoints we are using, in order:

  1. Create Message (API v3): /api/3/messages
  2. Create Campaign (API v1): /admin/api.php?api_action=campaign_create
  3. Retrieve Template (API v3): /api/3/template
  4. Update Message (API v3): /api/3/messages/
  5. Send Test Email (API v3): /admin/api.php?api_action=campaign_send


Would appreciate your help, as with such a high spam rate, we can't keep using the automation we created.

2 replies

Sophia Brionne
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Hey there! I'd recommend using Active Intelligence to get technical insights on this. If you share the same breakdown you provided here, it should give you an analysis with recommended next steps.


jacobmonash
  • Certified Consultant
  • March 10, 2026

Hey ​@spun-us a couple of things:

Are you using the “test email” API to send bulk? Test emails sometimes use different sending infrastructure than sending an actual campaign, and I wonder if that could tank your deliverability.

Also, are your open rates 22% including Apple opens or excluding? If it’s including, 22% is already pretty low and would lead me to check your domain reputation / deliverability in general.