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Happy Thursday, Community! On Tactical Tuesday, we discussed the strategy behind "Sender Reputation." Today’s tip is about the easiest way to monitor that health without getting lost in the numbers.Instead of manually auditing every report, you can use Active Intelligence to get an in-depth look at your account’s standing. It’s a great "health check" to run periodically to ensure your list hygiene and sending habits remain in top shape. The AI AuditYou don’t need to be a deliverability expert to spot a trend. By asking the right question, you can let the system scan your recent activity for any red flags that might be flying under the radar.How to do it: Open your Active Intelligence workspace and enter this prompt:"Show me my account's deliverability metrics for the past [time period], including bounce rates, spam complaints, open rates, click rates, unsubscribe rates, total campaigns sent, and any deliverability issues.” What the Audit Reveals (Real Example):When you run this, the sy

Hey everyone, I’m curious how you’re approaching email marketing these days, especially for eCommerce or client projects focused on long-term growth.It feels like basic setups (welcome flow, abandoned cart, a few campaigns) are no longer enough to scale. More brands are moving toward deeper segmentation, behavior-based automation, and full lifecycle marketing.How are you structuring your systems right now?Do you focus more on flows or campaigns?How detailed is your segmentation?Also, at what point do you decide that a setup needs to be rebuilt or significantly improved?I’ve noticed that some brands, instead of trying to fix everything internally, move toward working with a flowium email marketing agency to better structure automation and overall strategy.Would love to hear real strategies and what’s actually working for you in 2026.

Happy Tuesday, Community! You can have the best copy and the most beautiful automations in the world, but if they land in the Promotions tab (or worse, the Spam folder), they aren't doing any work for your business.Today’s tactic is about protecting your "Sender Reputation" so your messages actually reach the people who want them. The Strategy: Quality Over QuantityDeliverability isn't just about technical settings; it’s about engagement signals. Mail providers (like Gmail and Outlook) watch how people react to your emails. If thousands of people ignore you, those providers start hiding your mail. The 3-Step Health Check: Sunset the "Ghosts": Use an automation to identify contacts who haven't opened an email in 60-90 days. If they aren't biting, move them to a "re-engagement" drip or unsubscribe them. A smaller, highly active list reaches more inboxes than a massive, silent one. Monitor Your "Reply" Rate: Positive engagement signals (like a reply) are gold for deliverability. Try end

I’m trying to retreive raw data for each email a contact has been sent. This would result in a large table with millions of rows, since we send millions of emails.I thought that email activities would be the end point that need for this and wrote a python script (below). This ran for a while and when it concluded I had only tens of thousands of rows, not millions as expected.Have I misunderstood what email activities is? How can I retreive send level data per contact_id? One record per instance of an email being sent across any and all campaigns.import requestsimport pandas as pdimport sysif len(sys.argv) < 2: print("Usage: python email_activities.py <API_KEY>") sys.exit(1)API_KEY = sys.argv[1]BASE_URL = "https://<our org name>.api-us1.com/api/3"headers = { "Api-Token": API_KEY, "Accept": "application/json"}all_activities = []offset = 0limit = 100while True: response = requests.get( f"{BASE_URL}/emailActivities", headers=headers, param

My team exclusively uses our own HTML or custom templates. We only start from scratch. We’ve also found (and reported) many of the AI-driven insights to be unnecessarily inflammatory and alarmist. Alerts such as “critical changes needed” when the insight isn’t even truthful, are also slowing us down from completing our work.The AI tools are so prominent and dominant that it’s actually a hinderance to getting our work done now. Any way to opt out, rearrange, or disable the things we don’t use?  

Happy Thursday, Community! On Tactical Tuesday, we talked about using Active Intelligence (AI) as a force multiplier to buy back your time. Today, I’m sharing the "hidden gem" that makes that possible: Custom Instructions.If you’ve ever felt like you’re repeating yourself to AI, re-explaining your brand voice, your target audience, or your formatting preferences every single time, this tip is for you. The Hidden Gem: Custom InstructionsThink of Custom Instructions as a permanent "brief" for your AI. Instead of starting every chat from zero, you can set account-level guidelines that Active Intelligence automatically applies to every campaign draft, automation suggestion, and report it creates.The Strategy: You set these instructions once, and the AI "remembers" them for every future interaction. It’s like training a new team member on your brand standards in one afternoon, and they never forget a single detail. What to Include (The "Strategic Three"): Your Brand Persona: Tell it exactly

We're so glad you're here! This community is filled with marketers, business owners, and ActiveCampaign users who love sharing ideas, solving challenges, and celebrating wins together. We'd love to get to know you! Drop a comment below and tell us:💫 A little about yourself and your business - What do you do? Who do you serve?💫 What brought you to ActiveCampaign? - What are you most excited to accomplish with the platform?💫 What you're hoping to learn or explore here💫 A fun fact about you or your business! Whether you're just getting started with ActiveCampaign or you're a seasoned pro, this is your space to ask questions, share insights, and connect with others on the same journey. Don't hesitate to jump into conversations or start your own thread. This community thrives when we all contribute! Welcome aboard – we can't wait to see what you build! Little Local Farm LLCKim Abt WestMaija KiljunenDax GulliverRachel SnareOliver KozakJohnson ZhangFathima SumaiahCalvin SeowChris GlasbeyT

Hey Community! We’ve just added an Active Intelligence Prompt Library to our Community site, and it got me thinking about the bigger picture: Active Intelligence. We all know the "blank page" struggle. Whether you're building a new customer automation journey or drafting a weekly newsletter, the hardest part is often just getting started. This is where AI moves from being a "cool gadget" to a core business strategy. The Strategy Question:How are you currently leveraging Active Intelligence to buy back your time? Are you using it to summarize long data sets or customer feedback? Are you using it to generate 5 different subject line variations in seconds to see what sticks? Or are you planning on using our new Prompt Library to build out entire campaign frameworks that used to take you all afternoon?  The Strategic Win:The goal of AI in your marketing isn't to replace the "human" touch, it's to remove the mechanical friction. By using AI to handle the first draft, the data sorting, o

Miscellaneous prompt examples for you to try out with Active Intelligence!Check out the full Prompt Library Personalize email with tags Personalize my email for me using up to 3 personalization tags. Personalize with name and company Personalize email with customer's name and company. SMS landing page follow-up Follow up with my landing page leads with an SMS message. Find a segment for a campaign Can you help me find a segment for this campaign? Win-back for missed holiday sales Generate a win-back automation for customers who missed our holiday sales.  We’d love to hear from you - reply below with your favorite prompts

Campaign prompt examples for you to try out with Active Intelligence!Check out the full Prompt Library Set a subscriber growth goal Create a business goal to get 500 new subscribers this quarter. Boost repeat purchases Help me build a goal to boost repeat purchases from existing customers. Reduce unsubscribe rate Create a goal for reducing my unsubscribe rate by 10%. Measure leads from SMS campaigns I'd like a business goal that measures new leads generated from my SMS campaigns. Hit enrollment target by a deadline I need 100 more enrollments before October. Double newsletter audience I'm trying to double my newsletter audience this summer.  We’d love to hear from you - reply below with your favorite Goals-related prompts

CRM & Sales prompt examples for you to try out with Active Intelligence!Check out the full Prompt Library Flag high-intent leads If a lead scores above 75, add a note to their CRM profile saying 'High Intent — Contact Today' and end their current nurture automation. Trigger automation on lead score change Start an automation when a contact's 'Lead Score' field changes to 'Hot'. Notify on high web score When my Web Score goes above 100, notify me. Add a deal when a form is submitted Create an automation that adds a new deal to my pipeline when someone fills out my form. Assign a task on website visit Create an automation that assigns me a task when someone visits my website. Score contacts on email engagement Add points to my lead score when someone engages with my emails. Assign deal tasks when stage changes Create an automation to trigger task creation for sales reps when deals move to the 'In Contact' stage. Outbound nurture sequence for leads Create me an

Forms prompt examples for you to try out with Active Intelligence!Check out the full Prompt Library Capture more leadsNewsletter signup form Create a simple email signup form for my newsletter. Inline form for a discount offer I need an inline form for my fashion brand discount offer. Webinar lead capture form Create a lead capture form for my webinar signup that includes name, email, and company size. Consulting business contact form Build a contact form to capture leads for my consulting business.  Fine-tune your formsUpdate headline and button text Can you change the form headline to [form name] and update the button text to 'Get My Free Guide Now'? Update brand colors Can you change the button color to match [brand name] brand red (#c44f4f) and make the form border purple instead of red? Add or adjust fields Can you add a phone number field to the form and make the first name field optional instead of required? Minimalist redesign Can you change the entire fo

Segments prompt examples for you to try out with Active Intelligence!Check out the full Prompt Library Find the right contactsWebsite visitors who haven't purchased Create a segment for all contacts who have visited my website at least 3 times but haven't made a purchase. Contacts with a tag who opened recent campaigns Find contacts with tag [X] who opened any of my last 3 campaigns. Page visitors or link clickers Segment people who visited a certain page or clicked a specific link. Contacts currently in an automation Create a segment for contacts in a specific automation. Highly engaged vs. inactive contacts Show me highly engaged vs. inactive contacts. Lapsed contacts (60+ days) Show me contacts who haven't engaged in 60 days. VIP customers by purchase behavior Who are my VIP customers based on purchase behavior?  Keep things organizedView existing segments Show me my existing segments. Combine multiple segments Help me combine multiple segments.  We’d love

Performance prompt examples for you to try out with Active Intelligence!Check out the full Prompt Library See what’s workingReview recent email performance Show me how my email performance has changed in the past 6 months. Find top-clicked campaigns Which campaigns got the most clicks in the last 30 days? Diagnose a drop in open rates Why did my open rate drop last week? Diagnose a spike in unsubscribes What caused the spike in unsubscribes in my last campaign? Compare newsletter vs. promotional performance Compare the performance of my newsletter campaigns vs. promotional campaigns. Benchmark against industry standards How do my open rates compare to industry standards for retail?  Do even better next timeIncrease open rates Give me specific recommendations to increase my open rates. Reduce unsubscribe rates How can I reduce unsubscribe rates? Learn from best-performing campaigns Analyze my best-performing campaigns and tell me what made them successful.  Ma

Automation prompt examples for you to try out with Active Intelligence!Check out the full Prompt Library Set it and forget itPost-purchase nurture flow Help me create a 3-step nurture flow automation series to keep my customers engaged after they open this email. Win-back inactive subscribers Create a customer journey that will help me win back my inactive subscribers. Black Friday abandoned cart sequence Create a Black Friday/Cyber Monday abandoned cart automation sequence. Welcome series for a course Create a 3-part welcome automation series for my gluten-free baking course. 7-day lead nurture drip Automate a 7-day drip campaign to nurture leads and increase engagement. Post-purchase thank you + review request Create an automation that sends an email after a contact orders from my online store. 3-day abandoned cart with email + SMS Create an automation for a 3-day abandoned cart journey with email and SMS reminder. RSS-triggered email for new blog posts Create

Campaign prompt examples for you to try out with Active Intelligence!Check out the full Prompt Library Start from scratchWelcome new subscribers Create a welcome email for new subscribers. Flash sale promotion Write a promotional campaign for a flash sale. Offer 20% off with signup. Segment-targeted campaign Create a targeted email campaign for these 3 segments — loyal customers, new customers, and lapsed customers. Campaign from a URL Create a campaign for our webinar based on [this URL — add link into the link box]. Feature page announcement Write a campaign for this new feature page. Use the primary brand color for all CTA buttons. [insert URL] Product announcement newsletter Draft a product announcement in the newsletter with image callout based on this link. [Select 'Editorial' style in layout and add a link] Webinar follow-up email Generate a follow-up email for attendees of this webinar. Use the exact approved messaging from our webpage. [add URL]  Polish wh