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We're excited to share some big news: ActiveCampaign has acquired Feedback Intelligence, an AI evaluation and analytics tool that will make Active Intelligence even more powerful. What this means for you:Active Intelligence will get smarter with every interaction. Feedback Intelligence analyzes conversation patterns, identifies what's working (and what's not), and continuously improves how Active Intelligence understands your needs and delivers results. How it makes Active Intelligence better: Smarter over time: Active Intelligence learns from real conversations to understand intent more accurately and resolve issues faster More reliable: Continuous quality improvements mean fewer errors and more consistent results Better outcomes: AI agents that adapt based on what actually works for businesses like yours  Growing ActiveCampaignWe're thrilled to welcome an AI-native team with deep expertise in machine learning and AI evaluation. Integration into Active Intelligence is already unde

This video collection walks through nine simple and straightforward prompts you can use in ChatGPT - from checking email stats to managing your automations. Prompts covered in these videos include:How did yesterday’s campaign perform? List all of my tags, organized by category. Add Sophie Murrey to my ‘Meeting Follow-up’ automation.Ready to connect ChatGPT to ActiveCampaign? Get a step-by-step walkthrough, here. Video #1: ChatGPT Prompts for ActiveCampaign Email Stats Video #2: ChatGPT Prompts for ActiveCampaign Tags Video #3: ChatGPT Prompts for ActiveCampaign Contacts & Automations 

We are excited to announce an update to the Salesforce integration. You can now configure Salesforce and ActiveCampaign to sync contacts with only a unique phone number. Key FeaturesSync Salesforce contacts with a phone number but no email address, to ActiveCampaign.  Create a new Salesforce Contact, Lead, or Person Account for ActiveCampaign contacts with a phone number but no email address. BenefitsConsistent and complete data across ActiveCampaign and Salesforce You now have the ability to sync all leads, contacts, and person accounts between Salesforce and ActiveCampaign, no email address required.  Extend your mobile-first reach Engage Salesforce contacts with ActiveCampaign’s SMS and WhatsApp capabilities.   Take NotesThe Salesforce integration is available for all customers on Enterprise. Before making this update to your production environment, it’s strongly recommended to test the new phone-only contact sync functionality first in a Salesforce scratch org or sandbox environmen

We're introducing Custom Instructions – account-wide guidelines that teach Active Intelligence about your business, audience, and communication style. Set your context once, and Active Intelligence automatically applies it to every conversation, campaign creation, and recommendation across your entire account.Admins can access Custom Instructions from the new "Customize" option in Active Intelligence, where they can add and edit instructions that benefit every team member automatically.It will be available initially to direct customer accounts, then rolling out to reseller/agency accounts. Key FeaturesWorking Preferences Tell Active Intelligence how you want to collaborate – whether you prefer detailed explanations or quick responses, multiple options or single recommendations, and whether you like to ideate together or get straight to drafts. Target Audience Context Define who you serve, their demographics, pain points, and what matters to them – so Active Intelligence automatically t

We're excited to announce that SMS Inbox & Two-Way Messaging is now available to your entire team, not just account admins. Manage SMS conversations across your team with granular group and user-based permissions, enabling faster response times and delivering improved customer service experiences. Key FeaturesGroup & User-Based Permissions Grant SMS Inbox access to specific user groups and users through the familiar permission settings interface, giving you control over who can view and respond to customer conversations. Message Attribution See which team member sent each message directly in the conversation view, providing accountability and context for all customer interactions. Typing Indicators View when another team member is actively typing in a conversation, preventing duplicate responses, and improving team coordination.BenefitsFaster response times Empower customer-facing teams to reply directly without waiting for admin involvement. Effective collaboration Distribute

We are excited to announce enhanced fuzzy matching capabilities in the Active Intelligence Segment agent. This feature helps users build segments faster by intelligently recommending tag matches even when exact names aren't provided, reducing session abandonment and accelerating segment creation. Key FeaturesIntelligent tag name matching that handles misspellings and abbreviations Best-guess recommendations when no exact match is available In-context feedback options to refine suggestionsBenefitsFaster Segment Creation Reduces friction by eliminating back-and-forth requests for exact tag names Improved User Experience Natural conversation flow continues even with imperfect inputUse CasesBuild a segment targeting customers with product interest tags when you can't recall the exact tag name format Create targeted segments using abbreviated tag names your team commonly uses in conversation Quickly segment contacts when tags follow inconsistent naming conventions across your account Upgrad

We are excited to announce enhanced fuzzy matching capabilities for Lists in the Active Intelligence Segment agent. This feature intelligently recommends list matches even when exact names aren't provided, making segment creation more intuitive and reducing abandonment when list names are misspelled or abbreviated. Key FeaturesIntelligent list name matching that handles misspellings and abbreviations  Best-guess recommendations when no exact match is available  In-context feedback to refine suggestions and improve accuracy BenefitsFaster Segment Building Continue building segments without stopping to look up exact list names  Better Outcomes Users provide feedback on tangible results rather than abstract naming issuesUse CasesCreate segments based on list membership when you remember the concept but not the exact list name Build targeted segments using shortened versions of list names commonly used in your team  Segment contacts across multiple lists with similar or related naming patt

We are excited to announce the update of the Campaigns Agent in Active Intelligence. This powerful enhancement transforms how you create email campaigns by bringing intelligent design capabilities directly into your AI workflow, enabling you to generate complete, on-brand campaigns through natural conversation.  Key FeaturesIntegrated campaign generation Prompt Active Intelligence to create complete email campaigns without leaving your workspace, no more switching between tools or starting from scratch. Visual layout selection Choose from five professional email layouts (2-column, Simple, Editorial, Callouts, and Image Grid) directly within the Active Intelligence workspace as you build. Brand Kit integration Automatically apply your brand guidelines, ensuring every AI-generated campaign maintains consistent colors, fonts, and styling. Content Inspiration from Any URL Insert any website link directly in the prompt box to pull content ideas, messaging, and themes from existing web pages

We are excited to announce the expansion of automation capabilities in Active Intelligence. The Automation agent now supports Facebook Custom Audience management, e-commerce triggers, and CRM pipeline actions, unlocking powerful cross-channel and conversion-focused automation workflows. Key FeaturesFacebook Actions (Add to Facebook Custom Audience action, Remove from Facebook Custom Audience action) Ecommerce triggers (Abandons Cart trigger, Makes Purchase trigger) Pipeline triggers & Actions (Enters Pipeline trigger)BenefitsUnified Cross-Channel Orchestration Sync your marketing automation with Facebook retargeting campaigns seamlessly E-commerce Automation Activate cart abandonment and post-purchase journeys through conversational automation building Sales Pipeline Integration Trigger deal tasks and notifications automatically when opportunities enter your pipelineUse CasesCreate an abandoned cart recovery automation that sends email and SMS reminders over 3 days Prompt: “Create

We are excited to announce the ability to edit existing automations using Active Intelligence. Users can now open inactive automations and use conversational prompts to modify triggers, actions, conditions, and workflow logic, making automation maintenance and optimization faster and more intuitive than ever. Key FeaturesConversational editing interface accessible via the Active Intelligence sidebar Natural language modification of existing automation components Edit capability for inactive automations to ensure safe workflow updatesBenefitsFaster Iteration Update automation logic without manually navigating complex workflow builders Lower Learning Curve Modify automations using plain language instead of remembering technical configuration steps Easier bulk edits Describe your desired changes conversationally and let AI handle the technical implementationUse CasesUpdate email content in a nurture automation by asking  Prompt: "Change the subject line in the second email to focus on ROI

We’re excited to announce the release of Active Intelligence to all users, not just admin groups. Active Intelligence provides users with AI-powered insights, content and image creation, and automated customer journeys directly through a conversational interface- empowering every team member to work smarter and engage customers more effectively. Key FeaturesPrompt-based campaign and automation creation Generate complete email campaigns, customer journey automations, and lead capture forms using simple text prompts.  Instant insights  Ask Active Intelligence about campaigns, performance, and customer insights   Personalized cards Jumpstart your creativity with a selection of AI-suggested prompts tailored to common marketing tasks and goals. BenefitsDemocratize data-driven decisions Moves powerful AI insights from an admin-only tool to a team wide resource, enabling faster and more informed actions at every level.  Activate a growth flywheel  Empowers multiple team members to simultaneou

This video collection walks through nine simple and straightforward prompts you can use in Claude - from checking email stats to managing your automations. Prompts covered in these videos include:How did yesterday’s campaign perform? List all of my tags, organized by category. Add Sophie Murrey to my ‘Meeting Follow-up’ automation.Ready to connect Claude to ActiveCampaign? Get a step-by-step walkthrough, here. Video #1: Claude Prompts for ActiveCampaign Email Stats Video #2: Claude Prompts for ActiveCampaign Tags Video #3: Claude Prompts for Managing Contacts & Automations 

https://www.youtube.com/playlist?list=PLXejiEsLF27i5NsKHLZLZLdzPKGoJ7DDcOlá, comunidade ActiveCampaign em Português!Tenho uma novidade incrível para compartilhar com vocês: estamos lançando o Novo Curso Primeiros Passos com a ActiveCampaign, completamente atualizado e renovado!Como todos sabemos, a ActiveCampaign passou por mudanças incríveis no último ano - e a grande estrela dessas transformações é a Active Intelligence, nossa parceira estratégica de marketing com inteligência artificial. Por isso, sentimos a necessidade de criar um curso do zero que reflita todas essas novidades e ajude você a aproveitar ao máximo tudo que a plataforma tem a oferecer.🎬 Sobre o CursoEsta é uma série completa de vídeos educacionais que vai te transformar em um especialista em marketing autônomo.Neste curso, você vai aprender a estrutura exclusiva que desenvolvemos:✅ Imaginar - Planejamento estratégico com IA✅ Ativar - Execução de campanhas e automações✅ Validar - Análise e otimização de resultadosDes

https://www.activecampaign.com/br/activetrainingAqui você encontra sessões gravadas do Onboarding Acelerado, webinars ao vivo e sessões gravadas, além de sessões interativas para tirar suas dúvidas diretamente com um especialista brasileiro.

https://youtu.be/Jb3kBFUYbAo Descubra como usar a Biblioteca de Ações de IA para criar automações personalizadas. Neste vídeo, você vai aprender a adicionar ações na prática, entender as opções pré-configuradas, criar suas próprias ações e combinar várias funções da IA — como resumir, classificar intenções, determinar sentimentos, traduzir e muito mais. No final, mostramos exemplos práticos, como uma campanha de e-mail automatizada com mensagens geradas por IA, e explicamos os próximos passos para você começar a criar suas próprias automações inteligentes.✨ Continue aprendendo com a gente!✨Artigo Complementar 📚 https://help.activecampaign.com/hc/pt-br/articles/21616984259100Siga nossa conta brasileira no Instagram 👉 @activecampaign_brAcompanhe nossos webinars ao vivo 🔗 activecampaign.com/br/activetraining  

 Nesta série de 4 webinars, vamos guiá-lo pelos fundamentos do marketing autônomo e como usar a Active Intelligence — a orquestração de marketing que reúne nossos recursos mais avançados de IA e automação. É a inteligência por trás de tudo, desde nossas automações até nosso espaço de trabalho conversacional, agentes autônomos e insights de desempenho.