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Tracking for G4 and Plausible

  • June 12, 2026
  • 1 reply
  • 6 views
nddMedical

New to the community here! We are on the tail end of implementation and have a question regarding event tracking. We are having issues finding any developer documentation for event tracking to GA4 & Plausible. 

Before we add our own solution, is there an official way to track successful form submissions to third parties like GA4 and Plausible.

We are not talking about ACs integrated overall event tracking solution we can enable in the AC dashboard. We don’t just use Google Analytics, we have other tracking platforms we need to track form submissions/events...help please!

1 reply

Alanna Hurley
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  • Alanna Hurley
  • Community Manager
  • June 12, 2026

Welcome!! Short answer: there isn’t a native ActiveCampaign feature that sends successful form submission events directly to GA4, Plausible, or other third-party analytics platforms.

If you’re using an ActiveCampaign form, the usual path is a custom implementation on the site/page side, such as:

  • Google Tag Manager or custom JavaScript

  • a thank-you page redirect that you track as a conversion in GA4/Plausible

  • custom tracking code on the page that hosts the form

If the form is on an ActiveCampaign landing page, you can add Google Analytics code and other custom code to the page itself, but that’s still page-level/custom tracking rather than a native AC form-submission integration.

So I’d frame it as:

  • Officially supported workaround: add tracking/custom code on the page, or track a thank-you page/conversion step

  • If you want platform-agnostic tracking across GA4, Plausible, etc., you’ll likely need your own GTM/custom script setup

One other note: if part of the goal is attribution, hidden fields can help capture things like UTMs on the form side, and the Form Performance report can help with submission reporting inside ActiveCampaign!

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