Product Updates

We are excited to announce the release of archiving contacts in ActiveCampaign. This new feature provides a more flexible way to manage your contact database instead of permanently deleting a contact. Archived contacts are retained for one year and do not count toward your billable contact limits, giving you better control over contact management and billing compliance.  Key FeaturesArchive contacts Move contacts to an archived state, removing them from your active contact count. Restoration Restore archived contacts back to active status (subject to a 30-day restriction). Bulk action Archive up to 100 contacts per page, matching the current delete functionality. Retention Period Archived contacts are automatically and permanently deleted from the system after one year.BenefitsImproved contacts management Safely remove contacts from your active list without permanent deletion, preserving data and providing a recovery option. Maintain billing control Archived contacts do not count as billable contacts, helping you manage costs and stay within your plan's contact limits. Streamlined compliance  The one-year automated cleanup helps maintain database hygiene and aligns with data retention practices. Upgrade and/or Setup InstructionsNo upgrade or setup is required. The "Archive" button will appear alongside existing options in your Contacts interface. Additional ResourcesHow to archive contacts?

We are excited to announce the release of Enhanced Automation Actions and Triggers, now available in Active Intelligence. This update significantly expands your automation capabilities, enabling you to prompt Active Intelligence to build more sophisticated customer journeys with a comprehensive set of new triggers, actions, and workflow enhancements. Key FeaturesNew Triggers:Tag is removed Site visited Replies to email Contact field changes Score changes (track when contact or deal scores cross thresholds)New Actions:Send notification email Webhook Add a note Adjust a contact score Jump to (navigate between automation steps) End another automation Start another automation Send SMS Send 1-1 Email Add Deal Add Deal Task Adjust Contact/Deal ScoreWorkflow Enhancements:Create automations with multiple triggers Specify Campaign names for any Email trigger Add or remove multiple tags in a single action BenefitsGreater flexibility Build complex, multi-step customer journeys that respond to a wider range of customer behaviors and data changes, all through natural language prompts to Active Intelligence. Improved integration Connect your automations across channels with SMS capabilities, CRM deal management, and webhook integrations for seamless workflow orchestration. Better segmentation  Leverage multiple triggers and campaign-specific configurations to create more precise, targeted customer experiences.Use CasesAsk Active Intelligence:Landing page lead follow-up "Follow up with my landing page leads with a few text messages" Outbound nurturing "Create me an outbound nurturing sequence for my leads" Pipeline management "Add a new deal to my pipeline when someone fills out my form" High-intent notifications "When my Web Score goes above 100, notify me" Task assignment "Assign me a task when someone visits my website" Engagement scoring "Add points to my Lead score when someone engages with my emails" Upgrade and/or Setup InstructionsThese new actions and triggers are automatically available in Active Intelligence. Simply prompt Active Intelligence to build automations using any of these capabilities, and the platform will configure them for you. No manual setup or version upgrade required. Additional ResourcesActive Intelligence Overview

We are thrilled to announce the introduction of Multi-User Access for the ActiveCampaign Partner Portal—our most requested partner feature! This release empowers partners with secure, individual access management by enabling you to provision unique login credentials for each team member, eliminating the need to share passwords and MFA codes. Key FeaturesUnlimited User Access Add unlimited users to your partner portal account, each with their own unique login credentials and email address for secure, individual access Comprehensive User Management Add, edit, and delete users directly from the new Users page in your portal, with full visibility into all team members who have access to your account Individual Authentication Each user receives their own email-based login and MFA verification, creating a proper audit trail and eliminating credential sharing Flexible User Administration Search, sort, and manage users with an intuitive interface that includes bulk delete capabilities and easy password management for your entire team  BenefitsEnhanced Security & Compliance Eliminate the security risks and compliance issues associated with shared credentials, providing each team member with their own secure access Simplified Team Management Quickly onboard new team members or remove access for departing employees without disrupting other users or changing shared passwords Improved Team Collaboration Enable your entire partner team to access the portal simultaneously without coordination, allowing everyone to work efficiently on their own schedule  Upgrade and/or Setup InstructionsMulti-User Access is now available to all partners at no additional cost. To get started, log into your Partner Portal and navigate to My Partner Account → Users to begin adding team members. Click the "Add a new user" button to create user accounts with unique credentials for each team member. Additional ResourcesPartner Portal - Add and manage account users

It’s now even easier to link ActiveCampaign to Claude, with ActiveCampaign’s official Claude connector, now available in Claude’s connector directory. Key FeaturesGive Claude secure access to your ActiveCampaign account Ask Claude to complete tasks in ActiveCampaign or retrieve information for you, in seconds. Manage your ActiveCampaign data through natural language commands Prompt your AI to update contacts, analyze campaign performance, and manage automations. BenefitsLess impromptu logins No need to log in to ActiveCampaign for those quick tasks like checking how yesterday’s campaign performed. Instead, just tell Claude what you need. Break free from your to-do list Check off tasks instead of watching your to-do list grow, by asking Claude to update a contact or start an automation. Make Claude your true business assistant Change the way you work by connecting Claude not just to ActiveCampaign, but all your favorite business tools. Claude will then have the access it needs to provide better insights and handle more tasks for you. Use CasesEmail and Automation insights “How did yesterday’s campaign perform?”  Contact management “Add ‘VIP Customer’ tag to Sarah Terry.” Automation management “Add John Murrey to my ‘Re-engagement Flow’ automation.”  Upgrade and/or Setup InstructionsFind the ActiveCampaign connector in Claude’s directory, here. Get a full walk-through of connecting ActiveCampaign to Claude, here. Additional ResourcesHow to connect Claude with ActiveCampaign? How to connect Claude with ActiveCampaign? Video

We're introducing insights cards – proactive AI recommendations that appear directly on your campaigns page without you having to ask. These cards surface key insights about your account performance on a weekly cadence, with the ability to click and explore further through chat.The "Create a campaign" button will be replaced with a "Start from scratch" hyperlink positioned below the prompt bar. Customers can create campaigns by either clicking this hyperlink or using the prompt bar directly. It will be available initially to Enterprise accounts, then rolling out to Pro accounts. Key FeaturesProactive insights Receive AI-generated recommendations automatically on your campaigns page – no prompts needed. Active Intelligence analyzes your data and surfaces what matters most. Weekly cadence Get fresh insights delivered on a regular weekly schedule, keeping you informed about trends, opportunities, and areas for improvement in your campaigns. Click to explore Expand any card to open a full chat conversation where you can ask follow-up questions, get more context, or dive deeper into the insight. BenefitsStay ahead of issues Catch performance trends and potential problems before they impact your results – Active Intelligence brings important insights to your attention proactively. Discover opportunities automatically Uncover optimization opportunities you might have missed without having to manually analyze your data or know what questions to ask. Save time on analysis Skip the manual review process – let AI do the heavy lifting and surface the most important insights for you to act on. Get actionable next steps Move from insight to action quickly with recommendations you can click into and explore through natural conversation.Use CasesEngagement performance "Your *9 campaigns* over the last 30 days demonstrate *outstanding engagement performance* significantly exceeding industry standards. With an average *open rate of 45.32%* (industry median: 20.39%) and *click rate of 5.05%* (industry median: 2.58%), your campaigns are performing *122% better* than typical email marketing benchmarks. Content analysis "Your *3 campaigns* show distinct messaging strategies with varying success rates. The **"Optimizing QA with Solidroad"** campaign significantly outperformed others with a *52.5% open rate* and *22.5% click rate*, demonstrating the power of engaging, narrative-driven content with creative personalization like the Ichabod Crane theme." Next email campaign recommendation "*Key recommendations* for your next campaign: maintain your proven *Wednesday/Thursday evening send schedule*, incorporate more *educational content* similar to your QA optimization campaign, and continue your *targeted segmentation approach* while experimenting with *interactive elements* to potentially push your already impressive click-to-open rate of *15.2%* even higher."Upgrade and/or Setup InstructionsIt will be available initially to Enterprise accounts. Additional ResourcesActive Intelligence Overview Active Intelligence 101 Demo Video

We're introducing personalized cards on the workspace overlay, dynamic recommendations that adapt to your brand kit and industry. These cards refresh automatically when you update your brand kit, delivering relevant insights tailored to your business. It will be available to any accounts with brand kits. Key FeaturesDynamic personalization Experience cards that automatically adapt based on your brand kit settings and industry, providing recommendations that match your specific business context. Brand kit integration Cards refresh intelligently when you update your brand kit – no manual refresh needed. Your recommendations stay current with your brand evolution. Automatic updates Cards swap out seamlessly when your brand kit changes, ensuring you always see the most relevant content for your current setup.BenefitsGet relevant recommendations See suggestions that actually match your brand instead of generic advice – making it easier to implement strategies that work for your business. Stay aligned with your brand Keep your workspace recommendations in sync with your brand identity as it evolves, without any extra effort on your part. Save time on discovery Skip the guesswork – let ActiveCampaign surface the right tools and strategies for your specific situation automatically.Use CasesNew brand launch "I just updated my brand colors and messaging." Your workspace cards automatically refresh to show design and campaign suggestions that align with your new brand identity. Feature discovery  "How can I make the most of ActiveCampaign?" Get personalized recommendations for features and strategies that match your business type and current brand setup.Upgrade and/or Setup InstructionsIt will be available to any accounts, across all tiers, with brand kits.Additional ResourcesActive Intelligence Overview Active Intelligence 101 Demo Video

We're integrating our entire knowledge base directly into Active Intelligence – get instant answers to your questions without leaving your workflow. No more switching to support chat or hunting through help docs. It will be available across all tiers - Enterprise, Pro, Plus (limited access), and Starter (limited access). Key FeaturesBuilt-in knowledge base  Access our complete help documentation directly through Active Intelligence without being redirected to the support bot or navigating away from your work. Clear, step-by-step instructions  Get detailed guidance on any ActiveCampaign feature or process with actionable instructions right where you need them. Related resources  Receive relevant knowledge articles alongside your answers to help you understand the full context and explore related topics.BenefitsStay in your flow Resolve questions instantly without bouncing between support chat, help docs, or other resources – everything you need is right where you're working. Get reliable answers fast Access the same trusted information from our knowledge base through a conversational interface that understands your questions and delivers clear, helpful responses. Save time on troubleshooting Resolve common issues more efficiently with direct access to step-by-step guidance instead of searching through documentation or waiting for support.Use CasesTechnical setup questions  "How do I set up DMARC for my domain?" Get complete configuration instructions with all the steps you need, right in your workflow. Feature optimization  "How can I send emails on the best date and time?" Receive detailed guidance on using send time optimization features with links to related best practices. Troubleshooting issues  "Why aren't my emails being delivered?" Access comprehensive troubleshooting steps and diagnostic guidance without leaving Active Intelligence. Upgrade and/or Setup InstructionsIt will be available across all tiers - Enterprise, Pro, Plus, and Starter. (Not available to resellers or accounts that have the support chat disabled via account settings) Additional ResourcesDemo: https://youtu.be/9qzuw8U9j9s 

We're thrilled to announce the launch of Active Intelligence, now available in mobile for iOS and Android. This powerful new feature introduces a conversational workspace that transforms how you ask questions, uncover insights, and build campaigns, all through an intuitive, AI-powered interface.Key Features Instant Campaign Insights Simply ask questions like “How did my last email perform?” or “Which subject line resonated best?” and get instant data visualizations and summaries.   AI-Powered Email Creation Describe your campaign goal, and Active Intelligence will generate high-performing, on-brand email copy tailored to your audience.   Intelligent Personalization Our AI learns from your business, customer behaviors, and industry trends to help you deliver more relevant and scalable content.   CRM Insights (Coming Next) Deeper integration with your customer data is on the way! Soon, you'll be able to ask complex questions about segments, lifecycle stages, and customer journeys to fuel even more personalized marketing.BenefitsAccess Active Intelligence anywhere Launch and optimize campaigns in minutes, saving hours of manual work and delivering ROI sooner.   Smarter marketing, faster Turn goals into campaign assets instantly. Generate sophisticated, on-brand emails without manual setup or creative back-and-forth.   Personal touch at scale Craft campaigns that feel personal to every contact, powered by AI that learns from your unique business context.   Faster time to value  Launch and optimize campaigns in minutes, saving hours of manual work and delivering ROI sooner. Upgrade and/or Setup InstructionsActive Intelligence is available now on mobile. Download now from the Apple (iOS) or Play (Android) store. Additional ResourcesHow to use Active Intelligence on mobile device?

We are excited to announce the release of Template Lock functionality for ActiveCampaign HQ (ACHQ). This new feature enables franchise and enterprise businesses to maintain complete content control and brand consistency by locking templates when syncing them to subaccounts, ensuring critical messaging remains unchanged while eliminating the need for complex approval workflows.Key FeaturesGranular lock control Choose to lock templates at the point of sync, preventing subaccount users from editing or duplicating the original content while still allowing them to use the template for campaigns and automations Visual lock indicators Clear lock icons and status overlays throughout the platform show subaccount users which templates are locked, providing immediate visibility into editing permissions Streamlined campaign creation Locked templates automatically skip the editor step, taking subaccount users directly to the campaign builder to configure settings and send, accelerating the campaign deployment process Permanent lock status Once locked by ACHQ administrators, templates remain locked to ensure ongoing compliance and brand protection across all sub accountsBenefitsBrand consistency & compliance Maintain complete control over approved messaging and designs, particularly critical for regulated industries where content compliance is non-negotiable Enterprise-scale content management Efficiently distribute brand-compliant templates to hundreds of locations without worrying about unauthorized edits or off-brand modifications Operational efficiency Eliminate time-consuming approval workflows by ensuring templates are used as-is, allowing franchisees to focus on campaign execution rather than design Risk mitigation Protect your brand from compliance violations and messaging inconsistencies that could arise from template modifications at the local levelUse CasesCampaign optimization“Why did my open rate drop in the last month?” Active Intelligence can analysis the issue and suggests improvementsCampaign and automation building“Create a welcome series for new customers” Active Intelligence can build the campaign and automation series for youPerformance reporting“Which campaigns drove the most engagement last month?” Active Intelligence can pull the insightsUpgrade and/or Setup InstructionsTo start using this feature, navigate to Sync Manager in the top navigation menu of your ActiveCampaignHQ dashboard, select the Templates tab, choose a template to sync, and check the "Lock this template" option when selecting subaccounts. No additional setup or upgrade is required!Additional ResourcesACHQ Email Template Sync

We are thrilled to announce the release of our newest AI capability: the AI Actions Library. This feature expands upon the existing AI Prompt Block by offering a curated library of suggested actions your clients can leverage when building automations. The AI Actions Library includes versatile actions such as building custom prompts, summarizing content, analyzing data, translating text, classifying intent, and determining sentiment. Key Features Explore ready to use AI actions  Access a library of AI Actions within the automation builder Analyze and categorize data Detect sentiment, analyze customer behavior, and classify text based on customer feedback. Identify positive, neutral, or negative feedback and trigger appropriate follow-ups. Real-time personalization Generate contextual responses based on customer inquiries. Instant translations Automatically detect customer’s language and translate messages to send replies in their preferred language.  Benefits AI Actions Library is a dedicated assistant for your clients Rather than starting from scratch, these AI actions empower them to save and reuse high-performing actions and adapt dynamically to various needs, whether it's pulling real-time data or navigating complex if/else logic.  Additional Resources• AI Action Library Overview

Resellers can now leverage the AI-powered interface of Active Intelligence workspace within their clients' accounts. This overlay screen gives your client instant answers, lets them build campaigns by describing goals, and delivers recommendations without switching tools. Key FeaturesActive Intelligence transforms how agencies can analyze, create, and optimize their clients' marketing by combining:  Conversational insights Agencies and their clients can ask questions about campaigns and get instant performance data, trends, and recommendations.  AI campaign and automation creation Agencies and their clients can describe what they want to achieve and AI builds emails and drip sequences tailored to their audience and goals.  Additional ResourcesActive Intelligence Overview

Active Intelligence Workspace integrates natural language AI into the Partner Portal, empowering partners to gain insights and execute actions across their entire portfolio of child accounts. This feature revolutionizes multi-account operations with conversational AI-driven reporting, visibility, insights, and operational efficiency. Key Features Instant Multi-Account Visibility Gain instant multi-account visibility through natural language queries across your entire portfolio, eliminating the need to log into individual accounts and providing real-time insights on demand. Predictive Financial Intelligence Proactively forecast billing and revenue streams, identify upgrade opportunities, and understand payment patterns and timing. Proactive Churn Prevention Proactively prevent churn with AI-powered churn scoring, an early warning system for at-risk accounts, and actionable insights on engagement drops. Operational Efficiency at Scale Achieve operational efficiency at scale with bulk account creation, cross-account performance comparisons, and insight generation.   Additional ResourcesPartner Portal - Use Active Intelligence

We're excited to announce a revitalized Partner Portal experience, featuring new navigation and advanced filtering. This update delivers a modernized, unified user interface with enhanced data visibility, saved personal views, and significantly faster loading times, ensuring your team can work more efficiently. Key Features Updated Navigation  A more intuitive and simplified user interface with main navigation on the left, a secondary navigation, and a dedicated billing page for clearer movement between screens. Higher Data Visibility A holistic view of clients with essential data points (CNAME, plan, billing term, grouped/individual limits, cancel date, expiration date, next bill date) consolidated into clear, dedicated columns, eliminating the need to click through multiple screens. Advanced Filtering & Search The ability to apply multiple, granular queries to client lists (e.g., by account status, plan type, billing term, contact limits, next bill date) to quickly pinpoint exact information. Saved Personal Views The option to save filter combinations as "personal views" for one-click access to customized, pre-filtered client lists (e.g., "Upcoming Renewals," "Over-Limit Accounts," "New Trial Sign-ups").   Benefits Leverage a more modern, intuitive, and simplified user interface  Make navigating within the Partner Portal a breeze, while benefiting from faster loading times, allowing your team to save time and energy while making updates. Take a more holistic view of clients  Essential data points, and advanced filtering/search that allows your team to quickly pinpoint the information they need. You can also save filter combinations as “personal views” for a simple one-click access to customized client lists.   Additional ResourcesPartner Portal - Create and save a personal view

Discover our latest suite of automation updates. This update delivers a smarter, more powerful, and intuitive automation platform. We’ve enhanced everything from how you discover automations to how you control them at scale and derive meaningful insights, all within a modernized experience. Key FeaturesFind anything in a flash New filtering modal to filter by status, goals, labels, triggers, and actions with bookmarkable filters. Improved bulk control New bulk edit experience to manage labels, business goals, and permissions across multiple automations at once.  Deeper automation insights Upgraded new stats with user-specific saves, new hover stats for emails and conversations, and an updated copy progress bar.  Modern streamlined experience A redesigned recipe page and a streamlined experience into Active Intelligence to prompt and create your automation More organized view New deactivated status for automations for better organized view.   BenefitsEfficiency Locate any automation in seconds with advanced filters and manage multiple at a time with bulk actions, saving you hours of manual work.  Data-driven decisions Gain a deeper, more immediate understanding of automation performance with up to 9 unique stats and instant hover to view metrics Get started quickly Quickly manage your automation lifecycle with the new deactivated status and modernized interface to make automations more accessible to users of all skill levels, accelerating time to value.   Additional ResourcesWhat are automations? How to organize your automations in ActiveCampaign

You can now create audience segments by simply describing what you need. The Segments agent, available in beta through Active Intelligence, uses natural language prompts to build, edit, save, and retrieve segments based on your direct instructions. No complex conditions or operators required. Key FeaturesIntuitive segment creation Reduce the learning curve with conversational prompts that eliminate technical complexity Reduce time to insight Create, edit, and save segments faster with Active Intelligence  BenefitsSimplified segment creation Build audience segments in seconds using natural language instead of manually configuring complex conditions Reduce setup time Skip the learning curve of mastering segmentation logic and operators Iterate quickly Edit and refine segments conversationally without rebuilding from scratch  Use CasesProduct Launch Targeting  Prompt: Create a campaign and send it to contacts who would be interested in my new trail running shoes" to automatically identify and target the right audience for new product announcements based on interest and behavior patterns   Re-engagement Campaigns  Prompt: Create a segment for all contacts who have visited my website at least 3 times but haven't made a purchase" to build segments that target engaged browsers for conversion-focused campaigns   Segment Discovery  Prompt: Can you help me find a segment for this campaign?" to surface existing segments or create new ones that align with your campaign objectives without manual searching actions.   Upgrade and/or Setup InstructionsLook for the Active Intelligence icon in your ActiveCampaign account and select it to begin.  Don't have access yet? If you see a message that Active Intelligence isn't available, request access by commenting on our community post with your ActiveCampaign account URL  Additional ResourcesHow to use the Segments agent?

Creating marketing goals just got simpler. The new Goals agent (Beta) in Active Intelligence uses natural language to turn your ideas into measurable business objectives, automatically generating goals, custom conversions, and supporting assets in your account. Key FeaturesGoal creation from prompts Transform marketing ideas into measurable goals using natural language descriptions Automated conversion tracking  Generate custom conversions without manual configuration or technical setup  BenefitsSimplified goal creation Launch business goals in seconds by describing your marketing objectives, eliminating manual setup steps Reduced technical barriers  Create sophisticated tracking without needing to understand conversion logic or configuration syntax Centralized goal visibility  Monitor and optimize all objectives in one place using the Business Goals dashboard  Use CasesLead quality measurement Prompt: I'd like a business goal that measures new leads generated from my SMS campaigns to build goals that track lead generation from specific marketing channels New customer acquisition  Prompt: I need 100 more course enrollments before the end of Q4 to create acquisition goals with specific targets and deadlines for tracking new customer growth Audience growth  Prompt: I'm trying to double my newsletter subscribers this month to generate goals that measure list growth and track progress toward your expansion targets   Upgrade and/or Setup InstructionsLook for the Active Intelligence icon in your ActiveCampaign account and select it to begin Don't have access yet? If you see a message that Active Intelligence isn't available, request access by commenting on our community post with your ActiveCampaign account URL   Additional ResourcesHow to use the Goals agent?

We’re excited to announce the release of Active Intelligence Insights agent, now available as part of Active Intelligence in Beta. This agent revolutionizes reporting by allowing you to instantly uncover campaign insights, no dashboard digging required. Simply ask any reporting questions and receive instant summaries, visualizations, and tailored recommendations in seconds. Key FeaturesConversational workspace Get deep campaign analysis on subject lines, CTAs, content, and comparison against industry benchmarks. Instant visualization See instant visualizations to spot trends faster. Actionable optimization tips Receive tailored optimization tips to improve underperforming campaigns. Revisit your past conversations Pick up where you left off in conversations so you never lose context.  BenefitsGet clear answers Ask specific questions about your campaigns, KPIs, and performance metrics Insights in seconds Get instant summaries, detailed insights, and actionable next steps Smarter, faster decisions Save hours with a personalized tool that learns from your marketing data  Use CasesCompetitive benchmarking and performance health check  Prompt: "How do my open rates compare to industry standards for [industry]?" Performance optimization Prompt: "Give me specific recommendations to increase my open rates" Audience retention and list health management Prompt: "How can I reduce my unsubscribe rates?" Email campaign diagonsis  Prompt: "Ask “Why did my open rate drop in March?” and get a root cause analysis with follow-up actions."   Upgrade and/or Setup InstructionsLook for the Active Intelligence icon in your ActiveCampaign account and select it to begin Don't have access yet? If you see a message that Active Intelligence isn't available, request access by commenting on our community post with your ActiveCampaign account URL   Additional ResourcesHow to use the Insights agent?

We are excited to announce the release of the Campaigns agent, now available as part of Active Intelligence in Beta. This agent revolutionizes campaign creation by allowing you to describe your objective and instantly generate complete campaigns with optimized, on-brand messaging ready to send. Key FeaturesInstant email campaign creation  Campaign generation from a simple prompt that aligns with your brand voice and goals. Real-time editing and adjustment through conversation Optimized messaging for various campaign types and audiences  BenefitsIncrease efficiency Test multiple messaging approaches quickly by asking the agent to adjust tone, add elements, or refine specific language instantly Maintain brand consistency Generate on-brand content that matches your voice and messaging without extensive editing cycle  Eliminate writer’s block Go from blank page to polished campaign in seconds by simply describing what you want to achieve and communicate   Use CasesLaunch welcome email campaigns for new subscribers with professionally crafted messaging Prompt: "Create a welcome email for new subscribers" or "Write a promotional campaign for a flash sale. Offer 20% off with signup" Create time-sensitive promotional campaigns for flash sales with urgency- driven copy Prompt: "Create a time-sensitive promotional campaign for a 24-hour flash sale, using urgency-driven copy and countdown timers across all assets." Adjust campaign tone and style to match specific audience segments Prompt: "Make the tone of this email campaign more exciting and exclusive" Refresh existing campaign content with updated messaging or added visual elements like emojis Prompt: "Refresh our existing 'Welcome Series' email campaign by updating the messaging and adding relevant visual elements like emojis and GIFs."   Upgrade and/or Setup InstructionsLook for the Active Intelligence icon in your ActiveCampaign account and select it to begin Don't have access yet? If you see a message that Active Intelligence isn't available, request access by commenting on our community post with your ActiveCampaign account URL   Additional ResourcesHow to use the Campaigns agent? 

We are excited to announce the release of the Automations agent, now available as part of Active Intelligence in Beta. This agent accelerates your time to value by instantly building and editing multi-step workflows, simply state your automation objective and receive a fully sequenced customer journey with content for each stage. Key FeaturesComplete customer journey Create complete customer journey from objective-based prompts sequenced with email touchpoints Quick content creation and editing Automatic content generation for each step in the automation and easy workflow editing through simple conversational requests  BenefitsFaster time to value Launch sophisticated automation sequences in minutes instead of hours, getting email campaigns live and engaging customers immediately.  Increase engagement Build nurture sequences, re-engagement campaigns, and welcome series that keep subscribers active and connected.  Build effortlessly Skip the complexity of workflow building and describe what you want to achieve and let AI construct the draft of the whole journey.  Use CasesBuild multi-step nurture flowers that keep customers engaged after key interactions Prompt: Generate a 4-email nurture sequence for webinar attendees that shares key takeaways, related resources, and a special offer for our premium service. Create win-back automations to re-engage inactive subscribers with strategically timed messaging Prompt: Generate a strategic 4-email win-back sequence for former customers that addresses common pain points, showcases new features, and provides a limited-time renewal discount. Design welcome series for courses, products, or services with progressive touchpoints Prompt: Create a 3-part welcome series for my gluten-free baking course Launch drip campaigns that nurture leads through the buyer journey with optimized timing and content Prompt: Help me create a 3-step nurture flow series to keep my customers engaged after they open this email Upgrade and/or Setup InstructionsLook for the Active Intelligence icon in your ActiveCampaign account and select it to begin Don't have access yet? If you see a message that Active Intelligence isn't available, request access by commenting on our community post with your ActiveCampaign account URL Additional ResourcesHow to use the Automations agent?

We are excited to announce the release of the Personalization agent, now available as part of Active Intelligence in Beta. This agent enables you to create truly personalized content at scale, generating unique, relevant messages for each subscriber that feel one-to-one without the manual effort. Key FeaturesDynamic message One-to-one message generation tailored to individual customer attributes Instant form updates Conversational form editing and field customization  BenefitsIncreased engagement Create messages that resonate personally with each subscriber using their unique attributes to drive higher open and click through rates. Time savings Eliminate hours of manual personalization work while achieving better results than template based customization.   Upgrade and/or Setup InstructionsLook for the Active Intelligence icon in your ActiveCampaign account and select it to begin Don't have access yet? If you see a message that Active Intelligence isn't available, request access by commenting on our community post with your ActiveCampaign account URL Try personalizing your next campaign by asking: "Can you personalize this welcome email with the customer's company name and industry"  Additional ResourcesHow to use the Personalization agent?

We are excited to announce the Beta release of the Forms agent, now available as part of Active Intelligence. This AI-powered agent streamlines form creation and editing, allowing you to build conversion-optimized inline forms in seconds through simple conversational prompts. Key FeaturesForm generation Instant form generation from natural language descriptions Instant form updates Conversational form editing and field customizationBenefitsRapid form deployment Create professional forms in seconds instead of spending time with form builders, just describe what you need and integrate on your website or link.  Effortless iteration Make changes to existing forms through simple requests like "split name into first and last name fields" without navigating manual editing interfaces.Use CasesEvent registration Build event registration forms that collect essential attendee information for conferences and webinars Newsletter Signups Create newsletter signup forms optimized for quick conversion on landing pages Lead magnets Design lead capture forms for product launches or content downloads with custom field requirementsUpgrade and/or Setup InstructionsLook for the Active Intelligence icon in your ActiveCampaign account and select it to begin Don't have access yet? If you see a message that Active Intelligence isn't available, request access by commenting on our community post with your ActiveCampaign account URL Create your first form by asking: "Create an inline form to register for our upcoming conference. Collect name, email, company, and job title"Additional ResourcesHow to use the Forms agent?

We are excited to announce that the SMS inbox and two-way messaging is now available for SMS Marketing customers. Respond directly to customers who reply to your SMS campaigns and automations – nurture prospects, strengthen relationships, and drive revenue through real-time conversations. Key FeaturesCentralized inbox View, manage, and reply to all SMS responses in one place with filtering, search, and conversation threading.   Contact profile pane View contact information, tags, lists, and automations they're part of directly in the inbox to better personalize your responses.   AI reply suggestions Generate on-brand responses using your Brand Kit, FAQs, website content, and conversation history. Customize tone by role (Greeter, Salesperson, Customer Support, or Front Desk) for different scenarios.   AI conversation summaries Get concise overviews of long conversation threads, including customer objectives, pain points, and next steps for seamless team handoffs.  BenefitsManage conversations at scale: All SMS replies flow into one inbox with filtering, search, and AI summaries so your team can move conversations forward without missing details or duplicating work.   Respond faster with Active Intelligence: Instantly generate relevant, on-brand responses helping you respond to more customers faster with messages that convert.   Strengthen customer relationships: Connect through timely, personalized conversations that build trust, drive sales, and increase customer loyalty.   Upgrade and/or Setup InstructionsThis feature is available to customers on Plus, Professional, and Enterprise plans with the SMS Marketing add-on who have a registered, dedicated phone number in the United States, United Kingdom, and Australia.If you already have a registered, dedicated number, SMS Inbox is automatically enabled for your account. To access the inbox, click on the Inbox icon in the left-hand navigation bar.To enable Active Intelligence reply suggestions, navigate to Inbox Settings and toggle on the functionality. Additional ResourcesUse the SMS Inbox for two-way text messaging

We're introducing the Active Intelligence sidebar – AI assistance that stays with you across every page in ActiveCampaign, understands what you're working on, and assists without interrupting your workflow. It will be available across all tiers - Enterprise, Pro, Plus (limited access), and Starter (limited access). Key FeaturesPersistent AI sidebar Access Active Intelligence from any page without switching to overlay mode or navigating away from the page you’re working on.   Context-aware Get smarter, contextual recommendations as the sidebar automatically understands what you're working on and surfaces relevant insights for each page you visit. We're rolling this out progressively, starting with campaign report pages.   Flexible workspace  Collapse to save space, expand for quick help, or maximize to full screen for extended conversations.   Full chat functionality Access your complete chat history and all the AI features at any time - nothing gets lost in the transition.  BenefitsStay in your flow Work without interruption -get AI help instantly from any page without losing your place or breaking your workflow.   Get relevant help when you need it Receive tailored insights and recommendations that match exactly what you're working on, making your decisions faster and more informed.   Work your way Adapt your workspace to fit the task at hand -minimize distractions when focused, or expand for deeper AI conversations when you need them.   Never lose your progress Keep full access to your chat history and all the AI features you already rely on - your work and insights stay with you.  Use CasesCampaign performance analysis "Why did my open rate drop in the last month?" Active Intelligence analyzes your campaign data and suggests specific improvements while you're reviewing your reports.  Content strategy development "What subject lines work best for my audience?" Get data-driven recommendations and A/B testing suggestions while you're crafting your next campaign.   Workflow optimization "How can I improve my email automation?" Receive personalized advice on segmentation, timing, and messaging based on your actual account performance and industry best practices.  Upgrade and/or Setup InstructionsIt will be available across all tiers - Enterprise, Pro, Plus (limited access), and Starter (limited access).

We've made improvements to our navigation! Available now is a new global header that creates a cleaner workspace, delivers a modern look, and consolidates all help resources into one convenient dropdown. This updated navigation will be available across all tiers - Enterprise, Pro, Plus, and Starter. Key FeaturesStreamlined global header A clean, unified header at the top of your workspace houses all navigation elements in one consistent location.   Intuitive navigation layout Profile, account settings, help resources, community, and search are now organized in the top-right corner of the header.   Sleek dark theme Modern dark blue interface with optional light mode available in your appearance settings.  BenefitsMore focus, less distraction Get more workspace and visual clarity by removing scattered navigation elements from your main work area.   Faster access to what you need Find your most-used tools and resources instantly with logical, predictable placement in the top-right corner.   Comfortable viewing experience Reduce eye strain with the modern dark theme, or switch to light mode whenever it suits your preference or environment.  Upgrade InstructionsIt will be available across all tiers - Enterprise, Pro, Plus, and Starter.

Create an unstoppable brand and high-converting site by connecting Webflow to ActiveCampaign. You collect prospects through Webflow forms, but what happens next? Engage those contacts with automated email and SMS messages — personalized to their form submissions and site activity.  Key FeaturesSync and map Webflow forms to ActiveCampaign. Embed ActiveCampaign forms with one-click. Create lists, tags, and fields in Webflow without leaving your environment. Enable powerful site and event tracking with a few clicks — no coding needed. See and take action of all form history in your contact record (ActiveCampaign Enterprise plan only)  BenefitsConnect and Map Webflow forms to ActiveCampaign  Map and send form submissions directly to ActiveCampaign without leaving your Webflow environment. Built-in notifications ensure your data is always synced correctly. Embed ActiveCampaign Forms into Webflow One-click embed any of your ActiveCampaign inline, floating bar, floating box, or modal forms. Create ActiveCampaign lists, tags, and fields in Webflow Once you connect a form, select or create the lists, tags, and fields you’d like the form to update in ActiveCampaign. Site and event tracking Set up site and event tracking with a few clicks - no coding required. In ActiveCampaign, start and stop automations based on a contact’s site visits and behavior. See and take action all previous form submissions in ActiveCampaign With an ActiveCampaign Enterprise plan, our Custom Objects feature records all historical form submissions for each contact, giving you a full view of their interactions right in their contact record. Upgrade and/or Setup InstructionsTo learn more about how to get this integration set up, please reference our integration help article. Additional ResourcesActiveCampaign App for Webflow Marketplace ActiveCampaign and Webflow Partnership Exclusive