We're expanding Active Intelligence Insight Cards to include email automation performance analysis. Active Intelligence now analyzes your email automation engagement trends, content effectiveness, and sending patterns to surface weekly insights with actionable next steps to optimize your entire email marketing strategy, including emails within automations.
Key Features
- Proactive insights: Explore email automation insights including engagement performance analysis, content improvement recommendations, and optimization suggestions to improve your automations.
- Weekly refresh cadence: Get fresh insights delivered on a regular weekly schedule, keeping you informed about engagement trends, content opportunities, and optimization recommendations.
- Click to explore: Expand any card to open a full conversation with Active Intelligence where you can ask follow-up questions, get more context, or dive deeper into recommendations.
Benefits
- Get autonomous insights from your always-on marketing partner: Active Intelligence continuously monitors your email automations and proactively surfaces insights based on marketing and industry best practices without requiring you to ask.
- Catch issues early before they impact results: Get alerts to engagement drops, content gaps, and optimization opportunities as they emerge.
- Move from insight to action faster: Every card opens a conversation where you can understand the "why" behind recommendations, explore specific next steps, and get guidance aligned to your marketing goals.
Setup Instructions
Insight Cards are available now to all paid ActiveCampaign customers with Active Intelligence enabled. Cards will automatically appear on your homepage and automation overview page as insights are identified from your email automation data.
Note: New accounts must be at least 30 days old and have 1 active email automation to access these insight cards.
Additional Resources