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Account/Organization name sanitizationNew

Hello AC! Here are some feature requests for you, provided by your customer XLZ.Problem descriptionSince in our workflow most of our Accounts are created on-demand, we have a physical barrier that impedes us from coming with a “solution” for the problem of duplicated accounts, that affects us. Considering too, that our users can collect names from leads from all around the web, and HTML DOM white-space sanitization management is not a default for the majority of sites.What causes all of our duplicated Accounts use-cases, are multiple accounts created for the same lead with the same name, being not unique only by leading and trailing white-spaces on the duplicates names.ExampleFirst created account: ”sample lead name” Second duplicate account: “sample lead name ” Third duplicate account: “ sample lead name”Requested featuresSanitization of Accounts’ namesWhen an account is created using the CRM directly, if the given name has leading and/or trailing white-spaces they should be cleaned, and the created Account should have the “sanitized name”.For instance, a form request with the name: “sample name  “ should be saved as “sample name”, without the original trailing white-space.Improvement of Account search/lookup by nameWith the above implementation, the Account search/lookup using the CRM should sanitize given leading and/or trailing white-spaces, when running the query.This would too improve the “validation for an existing account”, even if the string given for the query already has white-spaces, since no “error” or “exception” would be returned to the end-user, when trying to create an account with the same name.LimitationsI have idea of how impacting an implementation like this is, since no “uniqueness” would exist anymore for accounts in the same state of how I described before, but regardless, this would impact us immensely, and really help us improve consistency with our integrations.