🏆 Week 4 Active Intelligence Challenge: Build a re-engagement sequence, win swag!

A reminder of what is at stake…first 10 commenters every week get an AC-branded mug or $20 gift card! 

And here is a quick look at the grand prize up for grabs….a tumbler, Active Intelligence crewneck, AC-branded hat, and a feature of your business in front of our 185k+ LinkedIn followers. For folks outside the U.S., the top 5 finishers get a $150 gift card (+LinkedIn feature) instead! 🎉 

What Was Built

Re-engagement automation for contacts who haven't opened an email in 90 days. Sends 3 expert-focused emails over 21 days with conditional branching. If a contact opens any email, they are tagged as re-engaged, their `engagement_status` is updated to `active`, and they exit the automation. If there are no opens across all 3 emails, the contact is tagged `re-engagement-failed` and `engagement_status` is set to `inactive`.

Sequence at a Glance

| Step | Timing | Angle | CTA |

| **Email 1** | Day 0 | "Are you getting the most from xxxxx?" — curiosity hook + free resource offer | Consume content / free resource |
| **Email 2** | Day 7 (no open) | "Here's what you're missing" — hidden capabilities, expert tips | Consume content |
| **Email 3** | Day 14 (no open) | Question format — "Still want to hear from us?" — honest, direct preference check | Update preferences |
| **Sunset** | Day 21 (no open) | Tag: `re-engagement-failed` · Field: `engagement_status = inactive` | Suppression / list protection |

**If opened at any step** → Tag: `re-engaged` · Field: `engagement_status = active` · Exit automation

Why This Approach Works 

- **Expert tone** is used throughout (CTR lift vs. account average)
- **Free resource / consume_content CTAs** replace discount offers 
- **Question format** on Email 3 taps an underused high-lift pattern
- **Sunset step** protects deliverability 
- **Concise copy + limited links** align with the account's structural signals 

Wow this worked amazing! It even built the email, needs tom refinements but overall looks decent.

Campaign: Dealer Re-engagement Confirmation

What’s included:

• Headline: We’ve Missed You
• Subheadline: Focused on staying connected and receiving relevant updates
• Body copy: Acknowledges the gap in engagement, highlights the types of communications recipients may have missed, and reinforces the value of staying subscribed
• CTA: Directs recipients to manage or confirm their communication preferences
• Subject line: Uses a formal, notice-style approach
• Preheader: Reinforces the need to confirm preferences and stay connected
• Design: Clean, minimal layout consistent with established brand standards

Recommended next steps:

• Segment the audience based on a defined period of email inactivity
• Review and test the campaign, including links and preference-management functionality
• Send or schedule based on established campaign timing and audience engagement patterns

The Automation: Why This Structure Works

1. 3 Emails Before Sunset — Not Too Many, Not Too Few

The sequence uses a 3-touch approach with 7-day gaps (21 days total). This is intentional:

• Too few touches and you give up on contacts who just needed the right message
• Too many and you accelerate unsubscribes and damage deliverability
• 7-day gaps give enough breathing room so it doesn't feel spammy, but keeps the sequence tight enough to stay relevant

2. Escalating Messaging Angles

Each email has a different emotional angle — by design:

• Email 1 — Warm check-in: low pressure, opens the door
• Email 2 — Value-forward: gives them a reason to engage (an offer, resource, or event)
• Email 3 — Honest farewell nudge: "We see you, the door is open, but we want to respect your space"

This mirrors how a real relationship works — you wouldn't say "we're cutting you off" on the first reach-out.

Recommended Next Steps

1. Connect the campaign to the automation — use the Step 1 email in the sequence, or send the campaign as a standalone to your 90-day inactive segment first, then enroll non-openers into the automation
2. Build your segment — want me to create a segment of contacts who haven't opened in 90+ days to target both of these?
3. Review & activate — both assets are ready and waiting for your final touch in the editor

I used the prompt: Build a multi-step re-engagement sequence for contacts who haven't opened an email in 90 days. Include timing, messaging angle for each step, and a final sunset step if they still don't engage.

📬 Re-Engagement Sequence Overview
Step 1: “We Miss You” 

Angle: A warm, genuine check-in — no pressure, just heart. Reminds the contact that Kender is a welcoming community with a place for every level and every goal. CTA: See what’s happening at Kender

Step 2: “Here’s what you’ve been missing”

Angle: Brings the studio’s energy to life - achievements, milestones, community. CTA: Reconnect with Kender Family

Step 3: Personal Invitation

Angle: A low pressure, heartfelt invitation = we’d love to see you again with a free trial class or open house offer. CTA: Claim your spot 

Step 4: Sunset Email 

Angle: an honest, gentle goodbye or stay email. No guilt - acknowledge that life gets busy and thats okay. CTA: Yes, Keep me on the list.

I had already build a series for re-engagement, but this one is SO much better! I love it.

Here's your Re-engagement: We Miss Your Sparkle automation — built and ready to activate! ✨

🔁 Automation Overview

Trigger: Contact hasn't opened an email in 90 days

Step-by-Step Breakdown