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Question

Excluding purchasers from segments

  • May 27, 2026
  • 0 replies
  • 2 views

jacobmonash

Has anyone figured out a good way to exclude contacts who purchased a specific product via ecommerce from a segment?
As far as I'm aware, the condition: "Product name in Any Order" IS NOT "Product A" doesn't work properly, because if a contact has ever purchased any other product, they will be included in the segment (because technically, the condition is true that at least one of their products was not the "Example Product").