Product Updates

We’ve made significant updates to the AI Campaign Builder to give you more flexibility, creative control, and speed when building campaigns. Here’s what’s new:Key Updates Editable AI-Generated campaigns Modify AI-generated emails directly, fine-tune copy, design, and messaging before sending. Flexible starting points Bring your own template, reuse a past campaign, or start with a stock layout. Quick duplication & rewriting Duplicate existing emails and rewrite them with fresh AI-generated content in seconds. Lock key elements Lock elements like subject lines, headers, or sections while AI fills in the rest, keeping what matters intact. BenefitsBrand consistency Save time while maintaining brand consistency and voice. Quick start Customize with ease without starting from scratch. Strike the perfect balance between speed and personalization. Less manual work Build high-performing campaigns faster, with less manual effort.Upgrade InstructionsThe AI Campaign Builder enhancements are in beta. During beta, users may need to test and revise prompts to get their ideal output. AI relies on the prompt inputs, we're going to identify where improvements are needed and how can we make the results more intuitive and reliable. Additional ResourcesAI Campaign Builder Overview

We are excited to introduce AI Prompt Block, a powerful new automation action that brings AI analysis, categorization, and deeper personalization to your workflows. With AI Prompt Block, you can dynamically process customer data, generate responses, and optimize engagement, all within your automations. Key FeaturesAnalyze and categorize data Detect sentiment, analyze customer behavior, and classify text based on customer feedback. Identify positive, neutral, or negative feedback and trigger appropriate follow-ups. Real-time personalization Generate contextual responses based on customer inquiries. Instant translations Automatically detect customer’s language and translate messages to send replies in their preferred language. BenefitsHyper-personalization Tailor responses, segment customers, and trigger the right responses based on AI insights.  Increased efficiency Automate data analysis, decision-making, and personalized message generation, reducing manual work.  Improves customer engagement Detects sentiment based on customer feedback and delivers the right message at the right time.  Supports multilingual messages Instantly detects and translates messages, enabling seamless connections with global audiences. Optimize conversions and retention Categorize leads, calculate CLV, and trigger targeted campaigns for better results.Upgrade InstructionsAI Prompt Block is an available add-on that allows you to supercharge your workflows with AI-driven automation and intelligence. For more information, please visit our pricing page. Additional ResourcesWhat are activities?  How to use an AI Prompt Block?

We are excited to announce the release of SMS Campaigns! With SMS Campaigns, you can deliver more personal, direct messages to your customers to drive both action and engagement. Register for a US or UK phone number today! Key FeaturesCollect validated phone numbers with ActiveCampaign Forms Generate optimal SMS copy with AI content generation Send images with MMS to generate more engagement Analyze your results with campaign reports and analytics Segment your audience based on text message engagement Assisted phone number registration and application processBenefitsCreate more engagement with messages that are opened 99% of the time Generate more revenue with texts that reach your audience immediately  Grow your audience with a brand new messaging channelUpgrade InstructionsTo get started, you need the SMS Add-on and you must apply for a phone number. You can get started with the process here. Additional ResourcesCreate a form to subscribe contacts to SMS lists Create an SMs marketing list in ActiveCampaign Manage the SMS consent message in forms About SMS quiet hours Send broadcast SMS messages Individual SMS Campaign Performance report About ActiveCampaign form fields

We’re introducing Messaging Performance, a new way to analyze and optimize your email messages within automations. This update gives you clearer insights into how each message is performing so you can fine-tune your strategy and drive better results. Key FeaturesNew performance view See open rates, click rates, click to open rates, and unsubscribe rates for each message in your automation. New navigation When emails are selected, the screen will follow visually to the corresponding email block on the automation canvas, making it easier to analyze and optimize in context. BenefitsBetter decision making See which messages are performing well and identify areas for improvement.  Simplified workflow Manage all message insights and actions in one place. Upgrade InstructionsThis update is available to all users.Additional Resources Overview of automation statistics

We’re introducing a few new updates within automation settings for managing key automation rules. This update will give you greater control over how contacts enter, move through, and exit automations, making it easier to optimize your workflows.Key FeaturesAutomation descriptions Add notes to document the purpose, audience, and key details of an automation for better collaboration.  Entry rules and concurrency controls Manage how many times a contact can enter an automation across multiple triggers. Options include: Enter any number of times (default)  Enter only once, across all triggers Enter only if they have exited the automation Exit criteria Automatically remove contacts from an automation when they unsubscribe from an email.  The list association dropdown has moved from the manage messages modal to this new settings tab for easier access.  BenefitsGreater control Set clear entry and exit conditions to ensure contacts move through automations as intended. Improved team collaboration Keep automation intent and key details documented for easy reference.Upgrade InstructionsThis update is available to all users.Additional ResourcesHow to manage unsubscribes in automations?

We are excited to announce the release of Browse Abandonment Automation, now available for all customers on Plus and above. This new feature provides users with the ability to target customers who have abandoned a browsing session with session data customization and product selection optimization to create highly personalized and targeted re-engagement campaigns. Key FeaturesChoose your consideration periodTailor the timing of your browse abandonment emails by selecting a consideration period that aligns with your customers' purchasing behavior. This allows you to engage with customers when they are most likely to convert.Customizable Browse Abandonment triggerSet up specific triggers based on session data to automatically initiate browse abandonment campaigns. Customize these triggers to match the unique behaviors and preferences of your target audience for maximum impact.Drag and drop email blockEasily create and design your browse abandonment emails with our intuitive drag and drop editor. Add dynamic content blocks, images, and personalized messages without needing any coding skills.Product recommendation optimization capabilityEnhance your browse abandonment emails with tailored product recommendations. Utilize our optimization tools to suggest the most relevant products, increasing the likelihood of conversion and boosting sales.BenefitsImproved revenue recoveryAutomatically send personalized emails to customers with high purchase intent, increasing the number of recovered sales from browse abandonment.Streamline marketing efficiencyStreamline the re-engagement process by automating follow-ups to high-intent purchasers, reducing the time and effort spent on manual re-engagement tasks.Higher customer lifetime value (LTV)Consistently re-engage customers with relevant and timely communications, improving retention rates and overall customer satisfaction.Upgrade InstructionsBrowse Abandonment is available for customers with WooCommerce integration. To set up Browse Abandonment, start by going to Settings → Integrations → WooCommerce. From there, select the consideration period that best describes a customer who is most likely to purchase.Additional Resources Browse Abandonment Overview  Create Browse Abandonment  Connect WC to AC

We are excited to announce the release of the new Contacts Performance Report, now available for all customers on ActiveCampaign. This report allows users to gain deeper insights into their contact engagement, track trends in list and tag performance, and make data-driven decisions to optimize their marketing strategies. Key FeaturesOverview Metrics Quickly see total contacts, active contacts, and non-active contacts at a glance, with growth indicators to track changes over time.Advanced Filters Customize your view with filters for tags, lists, and date ranges to focus on specific segments of your audience.Contact Trends Graph Visualize contact activity trends over time, comparing total, active, and non-active contacts to identify engagement patterns. Lists Section Review top-performing lists with metrics on total, active, and non-active contacts, along with growth trends to monitor list health. Tag Section Understand which tags are driving engagement by analyzing contact numbers and growth rates for your top tags.BenefitsData-driven decision making Use comprehensive data to make informed decisions on marketing strategies, audience segmentation, and content targeting. Improved list management Easily monitor list performance to identify which lists are growing, declining, or driving the most engagement. Optimized tag utilization Discover which tags are most effective in segmenting and engaging your audience, helping you refine your tagging strategy. Customizable reporting Tailor your report view with advanced filters and date ranges to focus on the most relevant data for your goals. Actionable growth insights Identify growth opportunities by comparing contact activity and growth rates across different lists and tags.Upgrade InstructionsNo additional setup is required. Simply log in to your account, navigate to the the left panel. Click Reports, then Contacts, and then Contacts Performance.Additional Resources What is the contact performance report?

We’re excited to announce the launch of the Calendly integration in AI Campaign Builder, designed to streamline scheduling and enhance your email campaigns! Key FeaturesAI-powered Calendly integration Automatically embed Calendly meeting times into campaigns using simple prompts Keyword triggering Use keywords like "appointment," "availability," "booking," "calendar," "Calendly," "meeting," "schedule," etc. to prompt AI to include a Calendly block. BenefitsSave time Eliminate manual steps by automating meeting scheduling within campaigns    Improve recipient experience Make it easy for recipients to book meetings at their convenience.   Boost conversions Streamline the scheduling process to accelerate lead nurturing and close deals faster. Setup InstructionsThis is available to Plus and above plans. Additional ResourcesUse Calendly in the AI Campaign Builder

We are thrilled to announce a significant update to recipe import experience within automations. This update streamlines the import process, making it more intuitive and flexible, allowing users to skip the import step.  Key FeaturesSkip import step Bypass the import step to quickly add recipes without going through each step individually. Import without restrictions Import any recipe, even if your account does not support all the actions or triggers. Unsupported blocks will be flagged for removal before activation. BenefitsIncreased flexibility Import recipe faster by skipping unnecessary steps. Better visibility Triggers and actions requiring updates are clearly flagged, ensuring users know what needs attention.  Exploration More ways to explore and learn about other features.Upgrade InstructionsThis update is automatically available in the new automation experience. To import a recipe:Select a recipe and begin the import process. Configure actions using the sidebar. Choose to skip import steps if desired (triggers and actions needing updates will be flagged). If an imported recipe contains unsupported blocks, remove them before activation.Additional ResourcesImport an automation recipe from a share link

We are excited to announce the expansion of Custom Objects Personalization, available now in your automations. This update enhances automation capabilities by allowing you to leverage Custom Objects across every relevant action, providing deeper personalization and more dynamic workflows. Key Features Available in more actions Now supported in actions like sending SMS, internal notifications, if/else, webhook, and more.  Dynamic personalization Automactically select the triggering Custom Object record or the most recent record if no trigger is available.  Broader control Use custom objects to personalize deals, tasks, emails and notifications seamlessly. BenefitsImproved personalization Custom Objects can now be used in any action that supports personalization ensuring tailored messaging and automation flows. Greater flexibility Users can now integrate Custom Object data in various automation steps, making workflows more dynamicUpgrade InstructionsCurrently, to use personalization for Custom Objects other than the triggering object within the Email Designer (e.g., for Send Email actions), users must manually copy and paste the personalization tags from the Manage Objects page into the editor.Supported actions:Send email Send a direct 1-1 email Send a transactional email Send an SMS Send an internal notification If/Else Split Goal Webhook Add a note Add a deal Update a title Add a deal task Add a deal note Add an account note Add contact to accountAdditional ResourcesCustom Object Automation triggers

We are excited to announce an update to Predictive Sending. This feature is now available for dedicated campaigns in both the Campaign Calendar and the Campaign Sending Page. Powered by AI, Predictive Sending ensures that your campaigns are optimized for maximum engagement.Key ImprovementsOptimal send times Predictive Sending uses advanced algorithms to determine the best time to send your emails based on recipient behavior.BenefitsBoost engagement Send emails when your audience is most likely to open and interact with smarter, data-driven delivery. Schedule emails for deals, flash sales, or last min holiday offers to land in inboxes at peak engagement times. No more guesswork Let AI handle the timing based on your audience’s behaviors and preferences.Upgrade and Setup InstructionsAvailable to Pro and Enterprise usersPredictive Sending’s timing is recalculated every week, applying to customers who are actively using this feature. To use this Predictive Sending, users must, Send at least on campaign with Predictive Sending enabled What you can expect:After the first campaign has been sent with Predictive Sending or if the automation block is active. The system starts learning and calculating the optimal send time to align with evolving customer preferences.  Predictive sending calculations occur weekly, so results will take time to reflect.  Only users actively using the feature are included in the calculationsAdditional Resources• How to use predictive sending to automate send times

We are excited to announce a highly requested update to the Date/Time condition in the segmentation builder. This update provides greater flexibility and control which makes it easier to fine-tune the timing of your workflows. This is going to be rolled out to accounts this week.  Key ImprovementsUnified date/time condition selection Expanded date/ time range with timezone, month, date, year, and time all in one place when you need to set your conditions.Improve usability New interface that allows you to streamline date-based conditions, making it easier to set up automations. BenefitsGreater flexibility Support more complex date/time configurations, allowing you to build highly customized workflows. Time-saving and error-reducing Reduces setup time and eliminates room for errors associated with the old date/time conditions. Upgrade and Setup InstructionsFor existing automationsNo actions required Your current automations using existing wait time conditions and logic will remain unchanged and continue working as they do today. Optional updates If you would like to leverage the new conditions, you can manually update your existing automations.For new automations Simply use the updated Date/Time condition builder to configure your automation workflows date/time. Additional Resources• How to set date/time conditions for automations to trigger or wait until a specific date/time?

We are excited to announce an update to the wait step in automation, offering new options for configuring time-based wait. This enhancement will provide 2 additional options to wait “until a specific day and/or time” and “until a custom date field matches”, providing greater flexibility, clarity, and more control to help you streamline your automations. This is going to be rolled out to accounts this week. Key Features2 new wait time selectionsWait for a specific day and/or time Set wait to trigger or exit an automation based on a specific day, month, year, or time in the futureWait until a custom date field matches Set wait to trigger or exit based on a custom date field from your contacts, deals, or accounts. Choose to wait for a reminder date, deadline or any other date-specific event in your workflows. Other wait time selections Wait for a set period of time Set a custom duration of time combining hours, minutes, days, weeks, months, and years.  Wait until specific conditions are met Wait until a specific segment conditions are met, enabling more dynamic and customized workflows.  New interface that allows you to streamline date-based conditions, making it easier to set up automations. BenefitsGreater flexibility Create highly customizable wait actions, reducing setup time and complexity. Improved control Expanded the options for new wait times to give you more clarity and control to make your automations more flexible and efficient.Upgrade and Setup InstructionsFor existing automationsNo actions required Your current automations using existing wait time conditions and logic will remain unchanged and continue working as they do today. Optional updates If you would like to leverage the new wait time, you can manually update your existing automations.For new automations Simply use the updated wait time selections to configure your automation workflows.Additional Resources How to add a wait step into your automations?

We are excited to announce Template Sync Manager for ActiveCampaignHQ, enabling franchisors to seamlessly share and manage email templates across all their sub-accounts from a central location. Key Features Centralized template management with customizable sync schedules Flexible account targeting using labels or manual selection Dedicated “Synced from HQ” section in sub-accounts Scheduled template updates across all connected accounts  BenefitsBrand consistency Maintain uniform email marketing across all locations Time savings Eliminate manual template sharing between accounts Flexible control Choose which templates sync to specific sub-accounts Automated updates Changes to main templates automatically sync to all connected accounts Upgrade and Setup Instructions To access this new feature, simply click on the "Sync Manager" option in the top navigation menu of your ActiveCampaignHQ dashboard to get started. No additional setup or upgrade is required!  Additional ResourcesACHQ Template Sync Create AI content with the Email Designer in ActiveCampaign Introducing AI Campaign Builder AI Brand Kit overview

We are excited to announce the release of SMS Reply Triggers and Reply-Specific Conditions. This new feature improves automation flexibility by enabling users to trigger workflows and segment contacts based on SMS replies, unlocking personalized and behavior-driven messaging.Key Features Replies to an SMS message trigger Trigger automations when a contact replies to an SMS message. Trigger-specific conditions Add segmentation rules based on the content of the reply message, such as keywords. Advanced configuration options Select any SMS or a specific SMS message to trigger automations. Configure conditions like "Once" or "Multiple Times" for automation runs. Enable segmentation directly from the trigger configuration modal. BenefitsImproved personalization Tailor responses and follow-ups based on user-specific replies to SMS messages, increasing engagement and relevance. Streamlined automation Easily configure SMS triggers and conditions for dynamic customer journeys, saving time and reducing manual work. Actionable insights Leverage segmentation options to analyze and act on contact behavior, driving better campaign results.Upgrade and Setup Instructions This update is available for all customers with the SMS add-on.  Additional ResourcesActiveCampaign SMS segment conditions More about SMS

We are excited to announce a new update to the Campaigns Calendar featuring industry best send times. This feature helps you optimize your email campaigns by using engagement insights from audiences in similar industries. It provides a data-driven starting point for scheduling email campaigns without the need for historical account data while ensuring your messages reach your audience when they’re most active. Key Improvements Instant tailored benchmarks Easily identify the best times to send emails based on data from accounts in the same industry for relevant and actionable data. Actionable insights Great for launching new campaigns or optimizing existing ones without extensive account- based audience data by leveraging insights from similar industry accounts. Benefits of the UpdateIncrease engagement Boost engagement by sending emails when your audience is most likely to engage Save time Eliminate the guesswork in choosing send times with ready-to-use, data-backed recommendations. Upgrade and Setup InstructionsThis is available for Pro and Enterprise tiers Navigate to your Campaign Calendar page and select the gear icon to toggle on the Industry Best Send Times and you will see the best send days highlighted on your campaigns calendar. Additional ResourcesHow to access the Campaigns Calendar? How to send campaigns at the best day and time?

We are excited to announce the release of the new and improved Campaigns Performance Report, now available for all customers on ActiveCampaign. This new feature enhances the functionality of our product, providing users with comprehensive insights into their email campaign performance, enabling data-driven decisions to optimize results and demonstrate return on investment. What's New All Campaigns Reports Provides an overview of key email metrics like emails sent, open rates, click rates, deliverability, and revenue. Includes options to filter campaigns by type (e.g., auto-responders, split tests) and compare performance across different time ranges. Customizable Export Options Allows users to export campaign data as a CSV file, including any applied filters. Revenue Attribution Accurately track the revenue generated by each campaign, helping you understand which strategies are driving the most value. MPP Filter Signal MPP to help maintain the integrity of campaign data, allowing marketers to focus on genuine recipient behavior. Individual Campaigns Report Offers detailed insights into individual campaign performance, including engagement metrics, clicked links, deliverability, and audience geography. Users can share reports by printing them, generating a public link, or emailing them. Clicked Links Analysis Offers deep insights into recipient behavior by tracking which links were clicked, helping to refine content and strategy for better engagement. Split Campaigns Provides a report on split test campaigns, allowing users to compare performance between different versions. Campaign Recipient Report Delivers granular insights into individual recipients, helping optimize targeting, personalization, and overall campaign strategy. Resend Options Provides the ability to resend a campaign to new contacts, those who haven’t opened the email, or to create a new campaign based on the original.Benefits of the UpdateImproved decision-making Access in-depth campaign analytics to make informed decisions that drive better results. Streamlined reporting Customizable export options and comprehensive metrics make it easier to share insights with your team and stakeholders. Comprehensive metrics Analyze performance across all campaigns and individual campaigns, with detailed metrics that provide clarity on key insights. User-friendly interface Enjoy a better user experience with an intuitive interface that makes it easier to access the insights most important to you. Upgrade and Setup InstructionsThis update is currently only available for new trials and customers as of December 20, 2024. Additional ResourcesCampaigns Performance Report Individual Campaign Performance Report

We're excited to announce an update to the AI Campaign Builder! Quickly create high-quality, personalized campaigns by simply entering a URL. AI will analyze the webpage to generate relevant email copy that aligns with your audience's interests and boosts engagement. What's NewNew URL input field Easily enter a URL and AI will extract key content to generate tailored email copy that aligns with your webpage’s messaging. CTA link integration Check to use the URL as your CTA link in the email for a seamless connection to your target page.Benefits of the UpdateIncrease efficiency Automatically generate email copy and CTAs based on a provided URL, reducing the time spent on content creation and updates. Contextual relevance Let AI tailor the email content to match the tone, messaging, and intent of the linked webpage, ensuring your emails are aligned with the customer’s journey. Boost engagement AI pulls content from your webpage to craft personalized, relevant email messaging that aligns with your audience’s interests, which is more likely to increase engagement and conversion. Additional ResourcesAI Campaign Builder Overview

We are thrilled to announce a significant update to the Automations Canvas, now available for all customers. With the new interface as the default, users can access a more streamlined experience immediately, reducing setup steps and enhancing ease of use. This update brings several enhancements to streamline the automation-building experience, improving navigation, readability, and usability. What's NewChip styling for actions Actions now feature chip styling, enhancing readability and helping users quickly identify different steps in their automations. Scrollbars in Automation Builder Scrollbars are back in the automation builder, making it easier to navigate through long or complex workflows. Find and search A new keyword search feature (CTRL + F) allows users to quickly find specific items within their automations, improving efficiency.Key ImprovementsImproved visual clarity Chip styling for actions provides a cleaner look, making it easier for users to follow the flow of their automations. Simplified navigation The reintroduced scrollbars help users navigate long automations, reducing the time spent searching for specific steps.Benefits to this updateStreamlined workflows Users can now build automations more quickly and efficiently with improved readability and navigation tools. Time-saving search feature The custom Find & Search function helps users locate items based on keywords, boosting productivity within the automation builder. Greater user experience These updates collectively make the Automations Canvas more intuitive, minimizing friction and enabling users to focus on building impactful automations. Additional ResourcesCreate an automation from scratch Blog: Setting new standards for marketing automation in 2024

We are excited to introduce the AI Campaign Builder, designed to transform how marketers create campaigns. This AI-powered feature simplifies the campaign creation process, allowing you to generate fully personalized email campaigns in seconds.  Key FeaturesAI-powered campaign creation Generate a full campaign from a single prompt that’s tailored to your audience Apply quick edits Easily make adjustments to content, swap out images, and update links without having to start from scratch.  Template customization Choose from a variety of different layouts that maintain brand consistency while offering flexibility in design. Editable campaign preview Easily adjust content, images, calls to action, and links directly in the campaign preview.BenefitsSave time Drastically reduce the time spent creating and personalizing campaigns. Maintain brand consistency Ensure all campaigns reflect your brand’s identity with your brand’s colors, fonts, and styles Scale personalization Easily create campaigns for multiple audience segments and easily adapt campaigns to any changes with quick edit tools.Setup InstructionsAvailable for all customers. Additional ResourcesHow to create an AI-generated campaign?

We are delighted to announce the release of centralized automation management for ActiveCampaign HQ customers! This powerful new feature allows franchisors to create, share and activate automations across all their sub-accounts from a single location! Key FeaturesCreate and configure automations in the parent account Push automations to multiple sub-accounts simultaneously Centrally activate/deactivate automations across locations Monitor automation status and performance with ACHQ ReportingBenefit of the UpdateTime Savings Eliminate the need to manually configure automations in each sub-account Brand Consistency Ensure uniform marketing automation across all locations Simplified Management Control seasonal campaigns and updates from a single dashboard Enhanced Performance Deploy proven high-performing automations across your networkSetup InstructionsTo access this new feature, click on the "Automations" option in the top navigation menu of your ActiveCampaignHQ dashboard to get started.  Additional ResourcesACHQ - Create pushdown automations

We are excited to announce the release of the TikTok Ads Integration], now available for Plus, Professional, and Enterprise plans. This new integration enhances the functionality of our product, providing users with automatic lead syncing and nurturing from TikTok Ads Instant Forms to ActiveCampaign contacts.  Key FeaturesAdd and update contacts automatically whenever someone submits a TikTok Ads form Trigger automations when someone submits a TikTok Ads form Track all form submissions for each contact using Custom Object recordsBenefit of the UpdateSave time With automatic syncing, you no longer need to manually import your leads from TikTok Personalize your follow-ups Using ActiveCampaign segmentation and automation, send relevant content to your new leads based on the form they submitted in TikTok Setup InstructionsThis integration is available for Plus plans and above. If you are currently on the Starter plan and would like to use this integration, please navigate to your billing section and upgrade to the Plus Plan.  Additional ResourcesConnect TikTok Ads to ActiveCampaign 

We are excited to announce a new update to the email designer’s color picker. You can now easily select your brand’s colors directly when designing emails, ensuring that every campaign stays true to your brand’s identity and style. What's NewDirect access to brand colors Access and apply your brand’s specific colors directly within the Email Designer. Consistent branding Maintain a consistent look and feel across all your campaigns by using your predefined colors. Seamlessly switch brand colors If you manage multiple brands, you can directly switch between different brand kits, ensuring the correct colors are always applied. Streamlined workflow Skip the manual color input– your brand colors are directly available, saving time and reducing errors. Benefit of the UpdateConsistent branding Ensure your emails always reflect your brand’s identity.  Increased efficiency Speed up the design process by having your brand colors readily available.  Increased flexibility Switch between multiple brand kits seamlessly to align colors for different campaigns  Setup InstructionsBrand Kit’s color picker is available to all plan tiers, with varying access levels:Starter Access to one brand kit as well as access to the color picker within the email designer.  Plus, Pro, and Enterprise Access to multiple brand kits and easily switch between them using the color picker Additional ResourcesUsing hex color codes in your emails and forms How to use the new AI Brand Kit? Access color picker in email designer

We’re excited to add Standard Conversion Events to the new Conversions Page. These commonly used events help you easily track and measure key actions in your marketing campaigns for quicker insights. What's NewNew Standard Conversion Events Easily set up conversion tracking for common goals such as form submissions, purchases, or email signup. Click on the event and follow the prompts to set up your conversion. New pre-built conversions include: Has made a purchase Has subscribed to a list Has submitted a form Has a tag Has clicked an email If the contact field is a specific value Has a custom object or integration event  Benefit of the UpdateEnhanced performance measurement Track actions like purchases, sign-ups, and form submissions to measure campaign effectiveness and ensure all efforts are aligned with your marketing goals. Quick setup Start tracking effectiveness immediately without needing to build from scratch. Enhanced flexibility Custom object or integration events can now be used as conversion triggers, providing more flexibility and control to conversion tracking. Setup InstructionsStandard Conversion Events is available Pro and Enterprise customers. Additional ResourcesHow do I set up a conversion?

We are excited to announce a new update to the Campaigns Calendar featuring best send times that’s designed to optimize email campaign scheduling and boost engagement. This update provides optimization based on your account data, making it easier to plan, organize, and execute campaigns effectively. Key ImprovementsBest send time recommendations Receive AI-driven suggestions for the optimal send times based on your audience’s engagement patterns.Benefit of the UpdateImproved engagement Maximize impact by sending emails at the most effective time for your audienceSetup InstructionsCampaign Calendar is available Plus, Pro, and Enterprise customers.Switch on the toggle to reveal best send times within your campaigns calendar. Additional ResourcesHow to access the Campaigns Calendar? How to send campaigns at the best day and time?