Product Updates

We’re excited to announce the launch of the Calendly integration in AI Campaign Builder, designed to streamline scheduling and enhance your email campaigns! Key FeaturesAI-powered Calendly integration Automatically embed Calendly meeting times into campaigns using simple prompts Keyword triggering Use keywords like "appointment," "availability," "booking," "calendar," "Calendly," "meeting," "schedule," etc. to prompt AI to include a Calendly block. BenefitsSave time Eliminate manual steps by automating meeting scheduling within campaigns    Improve recipient experience Make it easy for recipients to book meetings at their convenience.   Boost conversions Streamline the scheduling process to accelerate lead nurturing and close deals faster. Setup InstructionsThis is available to Plus and above plans. Additional ResourcesUse Calendly in the AI Campaign Builder

We are thrilled to announce a significant update to recipe import experience within automations. This update streamlines the import process, making it more intuitive and flexible, allowing users to skip the import step.  Key FeaturesSkip import step Bypass the import step to quickly add recipes without going through each step individually. Import without restrictions Import any recipe, even if your account does not support all the actions or triggers. Unsupported blocks will be flagged for removal before activation. BenefitsIncreased flexibility Import recipe faster by skipping unnecessary steps. Better visibility Triggers and actions requiring updates are clearly flagged, ensuring users know what needs attention.  Exploration More ways to explore and learn about other features.Upgrade InstructionsThis update is automatically available in the new automation experience. To import a recipe:Select a recipe and begin the import process. Configure actions using the sidebar. Choose to skip import steps if desired (triggers and actions needing updates will be flagged). If an imported recipe contains unsupported blocks, remove them before activation.Additional ResourcesImport an automation recipe from a share link

We are excited to announce the expansion of Custom Objects Personalization, available now in your automations. This update enhances automation capabilities by allowing you to leverage Custom Objects across every relevant action, providing deeper personalization and more dynamic workflows. Key Features Available in more actions Now supported in actions like sending SMS, internal notifications, if/else, webhook, and more.  Dynamic personalization Automactically select the triggering Custom Object record or the most recent record if no trigger is available.  Broader control Use custom objects to personalize deals, tasks, emails and notifications seamlessly. BenefitsImproved personalization Custom Objects can now be used in any action that supports personalization ensuring tailored messaging and automation flows. Greater flexibility Users can now integrate Custom Object data in various automation steps, making workflows more dynamicUpgrade InstructionsCurrently, to use personalization for Custom Objects other than the triggering object within the Email Designer (e.g., for Send Email actions), users must manually copy and paste the personalization tags from the Manage Objects page into the editor.Supported actions:Send email Send a direct 1-1 email Send a transactional email Send an SMS Send an internal notification If/Else Split Goal Webhook Add a note Add a deal Update a title Add a deal task Add a deal note Add an account note Add contact to accountAdditional ResourcesCustom Object Automation triggers

We are excited to announce an update to Predictive Sending. This feature is now available for dedicated campaigns in both the Campaign Calendar and the Campaign Sending Page. Powered by AI, Predictive Sending ensures that your campaigns are optimized for maximum engagement.Key ImprovementsOptimal send times Predictive Sending uses advanced algorithms to determine the best time to send your emails based on recipient behavior.BenefitsBoost engagement Send emails when your audience is most likely to open and interact with smarter, data-driven delivery. Schedule emails for deals, flash sales, or last min holiday offers to land in inboxes at peak engagement times. No more guesswork Let AI handle the timing based on your audience’s behaviors and preferences.Upgrade and Setup InstructionsAvailable to Pro and Enterprise usersPredictive Sending’s timing is recalculated every week, applying to customers who are actively using this feature. To use this Predictive Sending, users must, Send at least on campaign with Predictive Sending enabled What you can expect:After the first campaign has been sent with Predictive Sending or if the automation block is active. The system starts learning and calculating the optimal send time to align with evolving customer preferences.  Predictive sending calculations occur weekly, so results will take time to reflect.  Only users actively using the feature are included in the calculationsAdditional Resources• How to use predictive sending to automate send times

We are excited to announce a highly requested update to the Date/Time condition in the segmentation builder. This update provides greater flexibility and control which makes it easier to fine-tune the timing of your workflows. This is going to be rolled out to accounts this week.  Key ImprovementsUnified date/time condition selection Expanded date/ time range with timezone, month, date, year, and time all in one place when you need to set your conditions.Improve usability New interface that allows you to streamline date-based conditions, making it easier to set up automations. BenefitsGreater flexibility Support more complex date/time configurations, allowing you to build highly customized workflows. Time-saving and error-reducing Reduces setup time and eliminates room for errors associated with the old date/time conditions. Upgrade and Setup InstructionsFor existing automationsNo actions required Your current automations using existing wait time conditions and logic will remain unchanged and continue working as they do today. Optional updates If you would like to leverage the new conditions, you can manually update your existing automations.For new automations Simply use the updated Date/Time condition builder to configure your automation workflows date/time. Additional Resources• How to set date/time conditions for automations to trigger or wait until a specific date/time?

We are excited to announce an update to the wait step in automation, offering new options for configuring time-based wait. This enhancement will provide 2 additional options to wait “until a specific day and/or time” and “until a custom date field matches”, providing greater flexibility, clarity, and more control to help you streamline your automations. This is going to be rolled out to accounts this week. Key Features2 new wait time selectionsWait for a specific day and/or time Set wait to trigger or exit an automation based on a specific day, month, year, or time in the futureWait until a custom date field matches Set wait to trigger or exit based on a custom date field from your contacts, deals, or accounts. Choose to wait for a reminder date, deadline or any other date-specific event in your workflows. Other wait time selections Wait for a set period of time Set a custom duration of time combining hours, minutes, days, weeks, months, and years.  Wait until specific conditions are met Wait until a specific segment conditions are met, enabling more dynamic and customized workflows.  New interface that allows you to streamline date-based conditions, making it easier to set up automations. BenefitsGreater flexibility Create highly customizable wait actions, reducing setup time and complexity. Improved control Expanded the options for new wait times to give you more clarity and control to make your automations more flexible and efficient.Upgrade and Setup InstructionsFor existing automationsNo actions required Your current automations using existing wait time conditions and logic will remain unchanged and continue working as they do today. Optional updates If you would like to leverage the new wait time, you can manually update your existing automations.For new automations Simply use the updated wait time selections to configure your automation workflows.Additional Resources How to add a wait step into your automations?

We are excited to announce Template Sync Manager for ActiveCampaignHQ, enabling franchisors to seamlessly share and manage email templates across all their sub-accounts from a central location. Key Features Centralized template management with customizable sync schedules Flexible account targeting using labels or manual selection Dedicated “Synced from HQ” section in sub-accounts Scheduled template updates across all connected accounts  BenefitsBrand consistency Maintain uniform email marketing across all locations Time savings Eliminate manual template sharing between accounts Flexible control Choose which templates sync to specific sub-accounts Automated updates Changes to main templates automatically sync to all connected accounts Upgrade and Setup Instructions To access this new feature, simply click on the "Sync Manager" option in the top navigation menu of your ActiveCampaignHQ dashboard to get started. No additional setup or upgrade is required!  Additional ResourcesACHQ Template Sync Create AI content with the Email Designer in ActiveCampaign Introducing AI Campaign Builder AI Brand Kit overview

We are excited to announce the release of SMS Reply Triggers and Reply-Specific Conditions. This new feature improves automation flexibility by enabling users to trigger workflows and segment contacts based on SMS replies, unlocking personalized and behavior-driven messaging.Key Features Replies to an SMS message trigger Trigger automations when a contact replies to an SMS message. Trigger-specific conditions Add segmentation rules based on the content of the reply message, such as keywords. Advanced configuration options Select any SMS or a specific SMS message to trigger automations. Configure conditions like "Once" or "Multiple Times" for automation runs. Enable segmentation directly from the trigger configuration modal. BenefitsImproved personalization Tailor responses and follow-ups based on user-specific replies to SMS messages, increasing engagement and relevance. Streamlined automation Easily configure SMS triggers and conditions for dynamic customer journeys, saving time and reducing manual work. Actionable insights Leverage segmentation options to analyze and act on contact behavior, driving better campaign results.Upgrade and Setup Instructions This update is available for all customers with the SMS add-on.  Additional ResourcesActiveCampaign SMS segment conditions More about SMS

We are excited to announce a new update to the Campaigns Calendar featuring industry best send times. This feature helps you optimize your email campaigns by using engagement insights from audiences in similar industries. It provides a data-driven starting point for scheduling email campaigns without the need for historical account data while ensuring your messages reach your audience when they’re most active. Key Improvements Instant tailored benchmarks Easily identify the best times to send emails based on data from accounts in the same industry for relevant and actionable data. Actionable insights Great for launching new campaigns or optimizing existing ones without extensive account- based audience data by leveraging insights from similar industry accounts. Benefits of the UpdateIncrease engagement Boost engagement by sending emails when your audience is most likely to engage Save time Eliminate the guesswork in choosing send times with ready-to-use, data-backed recommendations. Upgrade and Setup InstructionsThis is available for Pro and Enterprise tiers Navigate to your Campaign Calendar page and select the gear icon to toggle on the Industry Best Send Times and you will see the best send days highlighted on your campaigns calendar. Additional ResourcesHow to access the Campaigns Calendar? How to send campaigns at the best day and time?

We are excited to announce the release of the new and improved Campaigns Performance Report, now available for all customers on ActiveCampaign. This new feature enhances the functionality of our product, providing users with comprehensive insights into their email campaign performance, enabling data-driven decisions to optimize results and demonstrate return on investment. What's New All Campaigns Reports Provides an overview of key email metrics like emails sent, open rates, click rates, deliverability, and revenue. Includes options to filter campaigns by type (e.g., auto-responders, split tests) and compare performance across different time ranges. Customizable Export Options Allows users to export campaign data as a CSV file, including any applied filters. Revenue Attribution Accurately track the revenue generated by each campaign, helping you understand which strategies are driving the most value. MPP Filter Signal MPP to help maintain the integrity of campaign data, allowing marketers to focus on genuine recipient behavior. Individual Campaigns Report Offers detailed insights into individual campaign performance, including engagement metrics, clicked links, deliverability, and audience geography. Users can share reports by printing them, generating a public link, or emailing them. Clicked Links Analysis Offers deep insights into recipient behavior by tracking which links were clicked, helping to refine content and strategy for better engagement. Split Campaigns Provides a report on split test campaigns, allowing users to compare performance between different versions. Campaign Recipient Report Delivers granular insights into individual recipients, helping optimize targeting, personalization, and overall campaign strategy. Resend Options Provides the ability to resend a campaign to new contacts, those who haven’t opened the email, or to create a new campaign based on the original.Benefits of the UpdateImproved decision-making Access in-depth campaign analytics to make informed decisions that drive better results. Streamlined reporting Customizable export options and comprehensive metrics make it easier to share insights with your team and stakeholders. Comprehensive metrics Analyze performance across all campaigns and individual campaigns, with detailed metrics that provide clarity on key insights. User-friendly interface Enjoy a better user experience with an intuitive interface that makes it easier to access the insights most important to you. Upgrade and Setup InstructionsThis update is currently only available for new trials and customers as of December 20, 2024. Additional ResourcesCampaigns Performance Report Individual Campaign Performance Report

We're excited to announce an update to the AI Campaign Builder! Quickly create high-quality, personalized campaigns by simply entering a URL. AI will analyze the webpage to generate relevant email copy that aligns with your audience's interests and boosts engagement. What's NewNew URL input field Easily enter a URL and AI will extract key content to generate tailored email copy that aligns with your webpage’s messaging. CTA link integration Check to use the URL as your CTA link in the email for a seamless connection to your target page.Benefits of the UpdateIncrease efficiency Automatically generate email copy and CTAs based on a provided URL, reducing the time spent on content creation and updates. Contextual relevance Let AI tailor the email content to match the tone, messaging, and intent of the linked webpage, ensuring your emails are aligned with the customer’s journey. Boost engagement AI pulls content from your webpage to craft personalized, relevant email messaging that aligns with your audience’s interests, which is more likely to increase engagement and conversion. Additional ResourcesAI Campaign Builder Overview

We are thrilled to announce a significant update to the Automations Canvas, now available for all customers. With the new interface as the default, users can access a more streamlined experience immediately, reducing setup steps and enhancing ease of use. This update brings several enhancements to streamline the automation-building experience, improving navigation, readability, and usability. What's NewChip styling for actions Actions now feature chip styling, enhancing readability and helping users quickly identify different steps in their automations. Scrollbars in Automation Builder Scrollbars are back in the automation builder, making it easier to navigate through long or complex workflows. Find and search A new keyword search feature (CTRL + F) allows users to quickly find specific items within their automations, improving efficiency.Key ImprovementsImproved visual clarity Chip styling for actions provides a cleaner look, making it easier for users to follow the flow of their automations. Simplified navigation The reintroduced scrollbars help users navigate long automations, reducing the time spent searching for specific steps.Benefits to this updateStreamlined workflows Users can now build automations more quickly and efficiently with improved readability and navigation tools. Time-saving search feature The custom Find & Search function helps users locate items based on keywords, boosting productivity within the automation builder. Greater user experience These updates collectively make the Automations Canvas more intuitive, minimizing friction and enabling users to focus on building impactful automations. Additional ResourcesCreate an automation from scratch Blog: Setting new standards for marketing automation in 2024

We are excited to introduce the AI Campaign Builder, designed to transform how marketers create campaigns. This AI-powered feature simplifies the campaign creation process, allowing you to generate fully personalized email campaigns in seconds.  Key FeaturesAI-powered campaign creation Generate a full campaign from a single prompt that’s tailored to your audience Apply quick edits Easily make adjustments to content, swap out images, and update links without having to start from scratch.  Template customization Choose from a variety of different layouts that maintain brand consistency while offering flexibility in design. Editable campaign preview Easily adjust content, images, calls to action, and links directly in the campaign preview.BenefitsSave time Drastically reduce the time spent creating and personalizing campaigns. Maintain brand consistency Ensure all campaigns reflect your brand’s identity with your brand’s colors, fonts, and styles Scale personalization Easily create campaigns for multiple audience segments and easily adapt campaigns to any changes with quick edit tools.Setup InstructionsAvailable for all customers. Additional ResourcesHow to create an AI-generated campaign?

We are delighted to announce the release of centralized automation management for ActiveCampaign HQ customers! This powerful new feature allows franchisors to create, share and activate automations across all their sub-accounts from a single location! Key FeaturesCreate and configure automations in the parent account Push automations to multiple sub-accounts simultaneously Centrally activate/deactivate automations across locations Monitor automation status and performance with ACHQ ReportingBenefit of the UpdateTime Savings Eliminate the need to manually configure automations in each sub-account Brand Consistency Ensure uniform marketing automation across all locations Simplified Management Control seasonal campaigns and updates from a single dashboard Enhanced Performance Deploy proven high-performing automations across your networkSetup InstructionsTo access this new feature, click on the "Automations" option in the top navigation menu of your ActiveCampaignHQ dashboard to get started.  Additional ResourcesACHQ - Create pushdown automations

We are excited to announce the release of the TikTok Ads Integration], now available for Plus, Professional, and Enterprise plans. This new integration enhances the functionality of our product, providing users with automatic lead syncing and nurturing from TikTok Ads Instant Forms to ActiveCampaign contacts.  Key FeaturesAdd and update contacts automatically whenever someone submits a TikTok Ads form Trigger automations when someone submits a TikTok Ads form Track all form submissions for each contact using Custom Object recordsBenefit of the UpdateSave time With automatic syncing, you no longer need to manually import your leads from TikTok Personalize your follow-ups Using ActiveCampaign segmentation and automation, send relevant content to your new leads based on the form they submitted in TikTok Setup InstructionsThis integration is available for Plus plans and above. If you are currently on the Starter plan and would like to use this integration, please navigate to your billing section and upgrade to the Plus Plan.  Additional ResourcesConnect TikTok Ads to ActiveCampaign 

We are excited to announce a new update to the email designer’s color picker. You can now easily select your brand’s colors directly when designing emails, ensuring that every campaign stays true to your brand’s identity and style. What's NewDirect access to brand colors Access and apply your brand’s specific colors directly within the Email Designer. Consistent branding Maintain a consistent look and feel across all your campaigns by using your predefined colors. Seamlessly switch brand colors If you manage multiple brands, you can directly switch between different brand kits, ensuring the correct colors are always applied. Streamlined workflow Skip the manual color input– your brand colors are directly available, saving time and reducing errors. Benefit of the UpdateConsistent branding Ensure your emails always reflect your brand’s identity.  Increased efficiency Speed up the design process by having your brand colors readily available.  Increased flexibility Switch between multiple brand kits seamlessly to align colors for different campaigns  Setup InstructionsBrand Kit’s color picker is available to all plan tiers, with varying access levels:Starter Access to one brand kit as well as access to the color picker within the email designer.  Plus, Pro, and Enterprise Access to multiple brand kits and easily switch between them using the color picker Additional ResourcesUsing hex color codes in your emails and forms How to use the new AI Brand Kit? Access color picker in email designer

We’re excited to add Standard Conversion Events to the new Conversions Page. These commonly used events help you easily track and measure key actions in your marketing campaigns for quicker insights. What's NewNew Standard Conversion Events Easily set up conversion tracking for common goals such as form submissions, purchases, or email signup. Click on the event and follow the prompts to set up your conversion. New pre-built conversions include: Has made a purchase Has subscribed to a list Has submitted a form Has a tag Has clicked an email If the contact field is a specific value Has a custom object or integration event  Benefit of the UpdateEnhanced performance measurement Track actions like purchases, sign-ups, and form submissions to measure campaign effectiveness and ensure all efforts are aligned with your marketing goals. Quick setup Start tracking effectiveness immediately without needing to build from scratch. Enhanced flexibility Custom object or integration events can now be used as conversion triggers, providing more flexibility and control to conversion tracking. Setup InstructionsStandard Conversion Events is available Pro and Enterprise customers. Additional ResourcesHow do I set up a conversion?

We are excited to announce a new update to the Campaigns Calendar featuring best send times that’s designed to optimize email campaign scheduling and boost engagement. This update provides optimization based on your account data, making it easier to plan, organize, and execute campaigns effectively. Key ImprovementsBest send time recommendations Receive AI-driven suggestions for the optimal send times based on your audience’s engagement patterns.Benefit of the UpdateImproved engagement Maximize impact by sending emails at the most effective time for your audienceSetup InstructionsCampaign Calendar is available Plus, Pro, and Enterprise customers.Switch on the toggle to reveal best send times within your campaigns calendar. Additional ResourcesHow to access the Campaigns Calendar? How to send campaigns at the best day and time?

We're excited to announce that Acuity Scheduling now integrates seamlessly with ActiveCampaign through the power of a Custom Object! This integration enables effortless syncing of client and appointment details, whether it’s a first-time booking or a follow-up to help grow your business. By capturing a comprehensive historical record of all appointment touchpoints, it ensures you never miss an opportunity to connect. Key ImprovementsSync appointments Automatically sync your contacts and appointment details for each client booking. Map Acuity Intake Forms Send custom form responses directly to ActiveCampaign fields. Multiple Acuity Triggers Automate workflows for appointments that are booked, rescheduled, updated, or canceled. Track appointment history Keep track of all appointments for each contact. Personalized messages Use appointment data to send personalized emails, reminders, and offers.BenefitsSave Time Automate tasks like client follow-ups, so you have more time to focus on your business. Precise Segmentation Use the appointment details stored to group your clients into different segments. Improved Engagement Personalized messages feel more relevant to your contacts, increasing the likelihood of opening, reading, and interacting with the content. Higher Conversion Rates Tailoring messages to individual preferences or behaviors can lead to more conversions, as people are more likely to respond to content that meets their specific needs. Increased Retention When customers receive content that resonates with them, they are more likely to stay engaged with your brand, leading to long-term retention.Setup InstructionsAcuity Scheduling is available Plus, Pro, and Enterprise customers. Additional ResourcesHow to connect Acuity Scheduling to ActiveCampaign

As part of the new Automations Builder redesign, we’ve updated the  "Send an Email" action. You can now create and manage email campaigns right in the automation builder (it’s quick and simple).  Key ImprovementsCreate a new email Start a campaign from scratch, choose a template, or use AI to generate an initial draft directly within the builder. Use an existing email Copy a previously created campaign or one already added to the automation. Save and design later Add a "Send Email" action to your automation and return to customize it at any time. Select an email from this automation: Choose an existing campaign within the automation that isn't already assigned to another "Send Email" action. Easily preview Hover over the email screenshot on the edit screen, click "Preview," and a full email preview will open in a new window.Use CasesSend a welcome email series Send a nurture email series when tag is added Free trial email series Lifecycle email nurture for new leads Additional Resources Create an automation from scratch Setting new standards for marketing automation in 2024

We are thrilled to announce a significant update to the Automation Builder, now available to all customers. This update brings several enhancements and improvements to the existing functionality, providing users with an even better automaton building experience. What's NewModernized design The Automation Builder now features a fresh, visually appealing interface that simplifies even the most complex processes, making it easier for both beginners and advanced marketers to create sophisticated automations. New Action modal Selecting and searching for automation actions is now faster and more intuitive, with improved discoverability and a modernized interface.Key Improvements Better performance We've optimized the builder to be more responsive, ensuring that actions are quick and smooth, even within complex workflows. Improved Action search Instantly find the actions you need with our enhanced search functionality. Just type in what you're looking for, and the quick add feature will seamlessly integrate it into your automation, streamlining your workflow. Better Action discoverability The updated menu makes it simpler and more intuitive to explore and select the right actions, whether you're a beginner or an experienced Benefits of the Update The sleek and intuitive design streamlines navigation, allowing you to focus more on crafting effective strategies and less on navigating the tool. With faster performance and the new quick add feature, you'll be able to build and manage automations more efficiently, saving time and effort. Setup InstructionsTo try out the new automation features, simply toggle on the new experience within any new or existing automations. Additional Resources Create an automation from scratch Blog: Setting new standards for marketing automation in 2024

We're thrilled to introduce the new Segments Experience! With key improvements in segment creation, management, and AI-assisted targeting, you'll now have greater flexibility and control over how you connect with your audience. Key FeaturesNew Segments overview page Easily view active and total contacts for each segment, helping you to organize, manage, and find your audiences more quickly. Your existing segments are under Lists ready to be converted. AI-suggested segments AI automatically generates three segments based on your customers' behavior and data, saving you time and effort while enabling more precise targeting. Simplified recipient selection Choose recipients from list(s), saved segments, or tags- all in from the campaign workflow page. One-time custom conditions Apply custom conditions for one-off sends without needing to save them as segments, reducing clutter from being needed to save every send. Saved Segment Library Save and reuse your most valuable segments across campaigns with just one click.Benefits Save time No need to recreate segments for each campaign or automation. Quickly access and apply AI-suggested segments or saved segments from the library. Increase flexibility Send with custom conditions on the fly without having to save the new segment, offering more agility in targeting. Maximize reusability Easily reuse high-performing segments across campaigns and automations to maintain consistency and efficiency in your marketing. Improve organization Organize your most-used segments into the new segments overview page for better accessibility and reusability across the platform. Improve efficiency Save time and optimize your marketing strategies by using AI to identify and target the optimal audience segment with minimal manual effort. Boost engagement Reach the right audience with tailored messaging for higher engagement and better conversion. Upgrade InstructionsAvailable for all customers.Follow these steps to convert your legacy list segments into the new segments overview page and the saved segment library: Navigate to contacts from the main dashboard Select Lists from the sub navigation  Select the segments you want to convert and add into the new segments overview page Once selected, click “Convert to Segment” button Go to the Segments tab in the sub-navigation to see all your converted segments in one place. Additional ResourcesHelp center articles:Get started with segments in ActiveCampaign Manage saved segments Create and save segments Convert your legacy list segments to the new segments experienceArticles on campaigns and using tags:Create and send a campaign How do I send a campaign to a tag?

We are excited to announce the release of BotSense, now available in Reporting for all customers. This new feature offers accuracy by filtering out invalid data, ensuring your metrics reflect genuine user engagement and improving overall campaign effectiveness. Key FeaturesBot Detection Accurately filters out bot-generated email opens and clicks to ensure your metrics reflect genuine user engagement. Seamless configuration Easily activate or deactivate bot detection with a single dropdown, applying changes immediately across all reporting.Benefits Improve campaign and automation accuracy Enable BotSense to filter out bot-generated opens and clicks, ensuring your metrics reflect only genuine engagement for a more accurate view of campaign performance. Optimize lead nurturing for long sales cycles Gain a clear view of your sales funnel by focusing on genuine lead interactions, helping your sales team target leads with real interest and boost conversion rates. Accurate customer engagement insights Remove bot-driven activities to ensure engagement metrics accurately reflect customer behavior, allowing you to refine segmentation and personalize messaging strategies effectively. Upgrade InstructionsAvailable for all customers on Pro and Enterprise.  Additional ResourcesFilter out bot clicks with ActiveCampaign's BotSense Filter suspected bot clicks within reports Why does my campaign have so many link clicks? 5 Effective Strategies to Handle Bot Clicks in Email Marketing

We’ve enhanced several automation actions (specifically Send 1:1 Email, Send Notification, Complete Deal Task, Update Contact Field, Update Contact Score) with improved layouts and functionality to make them easier to navigate and set up, allowing you to automate your marketing processes more quickly. What actions have been updated?Send 1:1 Email Send Notification Update Contact Field Complete Deal Task Update Contact Score Additional ResourcesSetting new standards for marketing automation in 2024

We’ve given conversions a fresh look to streamline and simplify the process of creating conversions. This update aims to enhance your experience, making conversions more intuitive and flexible to use. All existing conversions will appear in the new view and no actions needed. Key FeaturesTrigger conversions based on conditions You can now trigger conversions based on custom contact conditions, adding flexibility to existing options of Javascript, URL visits, and custom events for more effective engagement. Note: A contact can only convert once per custom condition conversion event. Once a contact meets the conditions, it converts and won't be evaluated again. Set conversion value via contact custom fields In addition to setting a static conversion value, you now have the option to dynamically assign a value based on the contact’s custom field data. This enhancement allows you to provide more accurate and personalized insights compared to static values. Dedicated Conversions page The updated page will offer a clearer view of each conversion, including what the conversion is, the value and settings. See which automations trigger the conversion from a convert action or a goal action. BenefitsSimplified process New conversion page makes it easier and more user-friendly to create and configure conversions. Greater flexibility Trigger based on custom contact conditions, offers more tailored engagement. Improved efficiency Set conversions based on contact custom fields for more personalized tracking and insights. Upgrade and Setup InstructionsAvailable Pro and Enterprise Additional ResourcesWhat is a conversion? How do I create a conversion in ActiveCampaign? An overview of attribution How does ActiveCampaign Attribution work? How to trigger a conversion in automation?