You can now trigger automated workflows when files are downloaded from a direct 1:1 email. Triggering an automation based on file downloads from direct emails enhances engagement, allows for timely follow-up, and provides valuable insights to optimize marketing communication and sales strategies.
Benefits
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Automate timely follow up with your contacts based on their interaction with a file.
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Adjust lead scores and prioritize follow-up efforts based on file downloads. A downloaded file may indicate higher interest or engagement with your content, which can influence lead scoring and segmentation.
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Personalize communication based on the specific file downloaded. For instance, if a prospect downloads a product brochure, you can automatically send them additional product information or promotions tailored to their interests.
Use Cases
- Send a follow up email when someone downloads a file
- Schedule a follow up appointment or call based on a download
- Assign a task to a team member to discuss the content of the downloaded file
Setup Instructions
- ActiveCampaign for Sales - Plus, Professional, and Enterprise
- ActiveCampaign Marketing & Sales Bundle - Plus, Professional, and Enterprise
- 2024 ActiveCampaign plans - Pipelines add-on and Pipelines & Sales Engagement add-on
- Must have a connected email established to access the feature