Product Updates

We are thrilled to unveil our latest innovation: Enhanced Pushdown Campaign Reporting, now available for all ActiveCampaignHQ customers! This powerful new feature revolutionizes the way you analyze and optimize your pushdown campaign performance, offering a centralized hub for comprehensive insights.  Key FeaturesCentralized Reporting Page Aggregate + Individual Campaign Performance View Customizable Data Range Advanced Filtering Export Functionality Quick Access to Campaigns and Sub-accounts BenefitsImproved insights Access a centralized hub that provides a complete overview of your pushdown campaign performance, enabling data-driven decision-making. Efficient analysis Compare key metrics across multiple campaigns and benchmark them against baseline averages, simplifying the optimization process. Customizable data exploration Tailor your data view by customizing data ranges and applying advanced filters to spotlight the information most important to your needs. Drive Productivity Quickly access specific campaigns and sub-accounts directly from the reporting page, saving time and allowing you to focus on strategic initiatives. Upgrade and Setup InstructionsTo access this new feature, simply click on the "Reporting" option in the top navigation menu of your ActiveCampaignHQ dashboard. No additional setup or upgrade is required. Additional ResourcesACHQ Pushdown Campaign reporting overview ACHQ Campaigns

We are thrilled to introduce the Preference Center, now available in Forms. This powerful new feature allows users to collect and manage contacts' communication preferences more efficiently, improving data quality and segmentation for better personalization of the customer journey. Key FeaturesCollect communication preferences Users can now gather detailed preferences from their contacts, allowing for better-targeted communication and engagement. List subscriptions Subscribers can opt into specific lists they’re interested in, ensuring they receive relevant updates and information Add preference center in your email campaigns Easily add a link to the preferences center in your email campaigns, allowing contacts to update their preferences seamlessly. Improved Segmentation capabilties Utilize the collected preference data to create more refined and effective audience segments. How it worksNavigate to the Forms index page to find the new Preference Center feature. Configure the communication preference options according to your business needs. Add the preference center and unsubscribe link as a saved block to add or update your email campaigns Use the data collected to segment your audience and personalize your email marketing strategy Reduce unsubscribes by allowing your subscribers to select the content that resonates BenefitsIncreased Engagement Relevant and personalized communication leads to higher engagement rates and stronger customer relationships. Compliance and Trust Ensuring that communication aligns with contacts' preferences helps maintain compliance with data protection regulations and builds trust with your audience. Deliverability Targeted and preference-based communication reduces the likelihood of emails being marked as spam or leading to unsubscribes, enhancing overall deliverability rates. Upgrade and Setup InstructionsThis feature is currently available on Plus and above accounts. Additional ResourcesHow to create a Preference Center Add your Preference Center to a Campaign

We’re excited to announce an update that allows you to trigger instant automation after sending a campaign. With this update, you can automatically kick off an automation and let AI create your follow-up email based on your prompt. This saves you time, boosts engagement, and maximizes your campaign impact with personalized follow-up communications. Key EnhancementsChoose to automatically kick off a follow-up automation immediately after a campaign is sent. Enter a prompt and it will create a simple automation and let AI construct the initial version of the follow up email. The AI generated emails are tailored based on the content you specify, ensuring relevance and higher engagement. BenefitsIncreased engagement: Relevant and personalized communication leads to higher engagement rates and stronger customer relationships. Save time: Automate the creation of follow-up emails, freeing time for other strategic tasks. Optimized campaign impact: Streamline your follow-up process to boost overall campaign effectiveness. Setup InstructionsThis feature is currently available for all customers. Additional ResourcesCreate and send a campaign

We’re excited to announce an enhancement to our email designer with an updated link modal. This improvement offers better visibility and accessibility for links and their actions, making it easier for users to seamlessly add links to their email campaigns. There is now enhanced visibility and ease of creating links, you can view URLs and set up link actions to automate responses when contacts click links. What's NewA modal will appear whenever you click on the link icon in the navigation bar. Expand the link modal with the expand icon to view the entire URL. Use the keyboard shortcut Command+K after selecting text or an image to open the link modal. The full link will be displayed when you hover over it in the modal. Key Improvements Available for marketing and Bundle customers  This is not available in the classic email designer  How it worksCurrently, the link modal is located within the right-side toolbar, making it difficult for users to view the entire link. With the updated link modal, users can now easily see the full link and initiate link actions to automate workflows when contacts click on them. Additional ResourcesHow to add a link action How do I tag contacts when they click a link in my campaign? 

You can now attach files on direct 1:1 emails sent through connected email accounts across contact, account, and deal records.  Whether it's proposals, presentations, or important documents, you can now seamlessly share files while engaging with your prospects and customers.  BenefitsShare supplementary information, documents, or resources related to the email's topic, enriching the communication and providing additional context. Eliminate the need for separate file sharing platforms or links, streamlining the communication process for both the sender and recipient. Files such as presentations, images, or diagrams can serve as visual aids to better illustrate points or ideas discussed in the email, enhancing understanding and engagement.   Use CasesShare contacts, proposals, and presentations Link out to relevant visual aids such as images and diagrams Setup InstructionsActiveCampaign for Sales - Plus, Professional, and Enterprise ActiveCampaign Marketing & Sales Bundle - Plus, Professional, and Enterprise 2024 ActiveCampaign plans - Pipelines add-on and Pipelines & Sales Engagement add-on Must have a connected email established to access the feature Additional ResourcesConnect your email account to ActiveCampaign How to attach files to a 1:1 email

You can now trigger automated workflows when files are downloaded from a direct 1:1 email. Triggering an automation based on file downloads from direct emails enhances engagement, allows for timely follow-up, and provides valuable insights to optimize marketing communication and sales strategies. Benefits Automate timely follow up with your contacts based on their interaction with a file. Adjust lead scores and prioritize follow-up efforts based on file downloads. A downloaded file may indicate higher interest or engagement with your content, which can influence lead scoring and segmentation. Personalize communication based on the specific file downloaded. For instance, if a prospect downloads a product brochure, you can automatically send them additional product information or promotions tailored to their interests.  Use CasesSend a follow up email when someone downloads a file Schedule a follow up appointment or call based on a download Assign a task to a team member to discuss the content of the downloaded file Setup InstructionsActiveCampaign for Sales - Plus, Professional, and Enterprise ActiveCampaign Marketing & Sales Bundle - Plus, Professional, and Enterprise 2024 ActiveCampaign plans - Pipelines add-on and Pipelines & Sales Engagement add-on Must have a connected email established to access the feature Additional ResourcesHow to trigger automations in ActiveCampaign

We are thrilled to announce a highly requested update to ActiveCampaign’s Stripe integration. This update brings several enhancements and improvements to the existing functionality, providing users with an even better experience. What's New You can also now sync Order and Subscription data from Stripe into your ActiveCampaign account. Stripe Customer, Invoice, Charge, Checkout Session and Subscription events create and update contacts in ActiveCampaign.  Benefits Share Order Status Efficiently Trigger actions based on order status changes, such as driving completion of pending orders, expressing gratitude to completing shoppers, and identifying issues with failed, returned, canceled, or refunded orders. Streamline subscription management with Recurring Payments Engage customers at key points in their subscription journey to increase customer lifetime value (CLV), drive average order value (AOV), and reduce churn.  Use CasesWelcome Sequence to New Recurring Payments Customer Content Digest for Recurring Payments Customer Win-Back Email for Recurring Payments Customer Product Recommendation for Recurring Payments Customer Payment Failed for Recurring Payments Customer Trial Ending Notification Trial Ending Drip Series Invoice Payment Failed Follow-Up Refund Follow-Up Additional ResourcesHow to connect your Stripe account to ActiveCampaign Watch the Recurring Payments Demo How to Get Started With a Subscription Business in 8 Steps 4 Email Marketing Automations Needed for Subscription Business Model Growth How to Master Customer Retention for Your Subscription Business with Marketing Automations 

We're excited to introduce AI-powered automation recommendations tailored to your industry and business goals. With this new capability, activating fully-built automations is now as simple as a few clicks, empowering you to focus on what truly matters—engaging with your customers and driving your business forward. This feature is available on all plans. Available for the following industries: Accounting & Financial Institutions Consulting & Agencies Bloggers & Authors E-commerce & Retail Entertainment & Events Fitness & Nutrition Healthcare Media & Publishing Non-profit Organizations Online Training & Education Real Estate Software Companies Travel & Hospitality How does it work?All you need to do is specify your desired goal, and our automation builder will take care of the rest. In just a few clicks, you'll be presented with three fully-built automation options, each complete with industry-specific actions and email content. From there, you can either activate the preferred automation as is or customize it further to better suit your unique needs.Navigate to “Automations” Toggle on “AI Recommendations” in the top right corner Select your goal Choose from three fully built automations customized to your industry Activate automation as is or custom further Benefits Efficiency Activate powerful automations with minimal effort, saving you time and allowing you to focus on high-value activities. Personalization Enjoy hyper-personalized recommendations that cater specifically to your industry and goals, enhancing the relevance and impact of your campaigns. Proven Success Leverage automations built on industry best practices, ensuring your strategies are aligned with methods that drive results.   Additional ResourcesActivate AI-Generated, Industry Specific Automations in Just a Few Steps

Recently, we have observed a significant increase in automatic bot unsubscribes. These are often caused by antivirus scans and link scanners that automatically click on links to check for malicious behavior. Unfortunately, this can lead to false unsubscribes when the scanners follow unsubscribe links found in emails. To better detect and eliminate such bot activities, we have implemented a new human verification challenge to prevent automatic bot clicks on the unsubscribe button in emails. What's NewContacts flagged as potential bots will encounter a human verification challenge to confirm their unsubscribe request Key Improvements Protects Lists Prevent automatic unsubscribes by email scanners, safeguarding your contacts’ presence on your email lists. Improved Accuracy Ensures that unsubscribe requests are genuine, maintaining the integrity of email lists. Additional ResourcesWhat is bot unsubscribe protection? Use two click unsubscribe in your ActiveCampaign Emails Review the Unsubscribe report for your automated campaigns Filter suspected bot clicks within reports Why does my campaign have so many link clicks

This update applies to customers with the SMS add-on who send messages from the UK. Under new UK regulations, you must send SMS messages from a registered UK number if you’re targeting UK recipients. We are thrilled to announce an enhancement to the SMS manager that streamlines the registration process. This update simplifies the steps needed to register your brand and obtain a UK number for sending SMS messages, providing a more seamless experience for users. What's NewA new form for SMS registration directly within the SMS manager Key ImprovementsUsers can now complete the Know Your Customer (KYC) compliance registration directly within the app. ActiveCampaign will submit this information on behalf of our customers to automate the KYC verification process.  Track your progress through a status tracker located in the SMS manager. Benefits Streamlined accessibility that saves time, reduces friction, and enhances the overall experience. Registrations that are approved and sent from a local number will experience enhanced deliverability and engagement. This is due to the newly assigned UK numbers being deemed more trustworthy, thereby increasing the likelihood of message delivery to the intended recipient.  Upgrade and/or Setup InstructionsTo access this feature, users will need SMS add-on.  Complete registration by September 30, 2024, to avoid any disruption in your messaging services. Once approved, you will receive a new local number to update the areas needed in your marketing assets. We'll automatically update your SMS automations and subscriptions with the new number for a seamless transition. Additional ResourcesAbout SMS UK Regulation Updates Getting Started with SMS in ActiveCampaign

We’re excited to announce our new WhatsApp integration via Spoki, the leading WhatsApp and conversational marketing platform. This integration taps into the power of WhatsApp and marketing automations to revolutionize the way you engage with your audience across channels, creating personal 1:1 experiences at scale. Available in North America and Europe. Key Features Seamlessly connect Spoki WhatsApp automations with ActiveCampaign automations Add Spoki steps in ActiveCampaign automation to send automatic WhatsApp messages, update WhatsApp Contact in Spoki, and start Spoki WhatsApp automation. On the other hand, add ActiveCampaign steps in Spoki automation to start an ActiveCampaign automation when an event happens in Spoki WhatsApp chat embedded directly in ActiveCampaign Effortlessly manage conversations and view all the information within your Contact record and Deal record, streamlining communication and boosting productivity. View customers’ Spoki WhatsApp activities in ActiveCampaign Track and view all events or activities triggered by Spoki Whatsapp automations in the Spoki Custom Object or activity timeline of the Contact record in ActiveCampaign  Benefits Boost lead generation and engagement Capture leads via WhatsApp with UTM tracking, automatically send personalized welcome messages to nurture and drive conversations. Accurately track lead sources and channel effectiveness to optimize marketing strategies in real-time. Enhance sales and conversions Reach your customers where they are by seamlessly integrating timely email communication and WhatsApp messages to embrace an omnichannel approach. Send targeted campaigns based on customers past interests, abandoned cart, or purchases and offer exclusives to enhance sales and conversions. Improve operational efficiency Automate reminders that are sent to customers in advance via WhatsApp to review the appointment and update the calendar to reduce no-shows.  Setup InstructionsThis integration is available to all ActiveCampaign customers in North America and Europe regions.Connect WhatsApp by Spoki to ActiveCampaign WhatsApp by Spoki integration FAQs Use WhatsApp by Spoki to send messages with ActiveCampaign automationAdditional ResourcesWatch a demo Learn more about the Spoki integration with ActiveCampaign 3 ways to improve your company performance with Spoki integration with ActiveCampaign Access the integration via Spoki

We are excited to announce a significant update to your Zendesk Support integration, now available for all plans using Zendesk & ActiveCampaign. This update allows users to map critical data from Zendesk tickets into ActiveCampaign beyond just contacts, including: deals, accounts and private custom objects, furthering your ability to power more personal 1:1 experiences at scale. Setup InstructionsHow to connect Zendesk Support to ActiveCampaign

We've improved how SMS replies are displayed at the contact record level, eliminating the need to navigate through the reporting dashboard. Now, users can conveniently view replies directly within the contact details. Key Improvement Users can now see SMS replies through the recent activities section and conveniently access them within the contact tab.   BenefitsNow users can track and manage SMS replies at the individual contact level. Setup InstructionsTo access this feature, users will need SMS add-on.

We are excited to announce the release of LinkedIn Ads, now available for customers on Marketing Plus+, Sales Professional+, and Marketing + Sales Plus+. This new feature enhances the functionality of our product, providing users with a direct connection to their LinkedIn Lead Gen Forms. Create and update contacts directly when a new form is submitted, registering someone for an event or Key Features Sync contacts directly to ActiveCampaign when they submit a Sponsored or Organic Lead Form on LinkedIn Trigger automation workflows when a new form is submitted or a form is updated Track engagement on the contact record with custom objects for each form submitted  BenefitsDeliver tailored follow-up experiences Utilize captured information from LinkedIn to deploy personalized messages, ensuring every interaction resonates with your audience. Seamlessly manage your leads within ActiveCampaign Organize, segment, and prioritize leads to optimize your marketing strategies effectively. Better understand your audience and tailor your messaging for maximum engagement. Leverage ActiveCampaign's powerful automation capabilities Trigger personalized workflows based on lead actions, nurturing prospects through every stage of the customer journey. Setup InstructionsHow to connect LinkedIn lead gen forms to ActiveCampaign Additional ResourcesMore information on the LinkedIn Ads integration

We are thrilled to announce a significant update to your Calendly integration, now available for all plans using Calendly & ActiveCampaign. This update allows users to map critical data from Calendly appointments into ActiveCampaign beyond just contacts, including: deals, accounts and private custom objects, furthering your ability to power more personal 1:1 experiences at scale. Additional ResourcesHow to connect Calendly to your ActiveCampaign account

We are excited to announce the release of Recurring Payments, now available for WooCommerce and PayPal. This new feature enables subscription businesses to deliver superior customer experiences needed to foster loyalty, increase retention rates, and drive sustainable growth. By automating tasks, personalizing communication, and proactively addressing customer needs–businesses can create seamless and engaging subscription journeys that keep customers satisfied and coming back for more. Key Features Dedicated triggers to manage communications Head to Automations and find ‘Recurring Payments Created’ and ‘Recurring Payments Updated’ triggers to build automations that manage subscription-related interactions. Contact details for streamlining customer service Head over to 'Contacts' to access details about your customers' recurring payments and orders, that facilitates seamless customer success. Segmentation for personalized and targeted marketing efforts Leverage the segment builder to categorize your customer base into specific groups according to factors like subscription tier and past purchase behavior.   Benefits Maximize customer engagement throughout the subscription journey Sets up automated email campaigns to engage customers at pivotal moments throughout their subscription journey, starting with a welcome email to nurture their loyalty. Boost revenue with automated cross and upsell campaigns With the help of our intelligent Product Recommendations feature, create strategic email campaigns that recommend complementary products or enticing upgrades. Eliminate payment failures with automated reminders Notify subscribers via email if their payment fails, offering assistance in updating payment information or resolving billing issues.  Use CasesWelcome Sequence to New Recurring Payments Customer Content Digest for Recurring Payments Customer Win-Back Email for Recurring Payments Customer Product Recommendation for Recurring Payments Customer Payment Failed for Recurring Payments Customer Setup InstructionsGet Started with Recurring Payments for PayPal Get Started with Recurring Payments for WooCommerce Additional ResourcesWatch the Demo How to Get Started With a Subscription Business in 8 Steps 4 Email Marketing Automations Needed for Subscription Business Model Growth How to Master Customer Retention for Your Subscription Business with Marketing Automations

We are thrilled to announce a significant update to your Unbounce integration, now available for all plans using Unbounce & ActiveCampaign. This update allows users to map critical data from Unbounce submissions into ActiveCampaign beyond just contacts, including: deals, accounts and private custom objects, furthering your ability to power more personal 1:1 experiences at scale. Additional ResourcesHow to connect your Unbounce account to ActiveCampaign

We are thrilled to announce a significant update to your Calendly integration, now available for all plans using Calendly & ActiveCampaign. This update allows users to now receive all event types from calendly (one-to-one, group, round robin and collective), furthering your ability to power more personal 1:1 experiences at scale. Additional ResourcesHow to connect your Calendly to ActiveCampaign

We are thrilled to announce a significant update to our Typeform integration, now available for all plans using Typeform & ActiveCampaign. This update allows users to map critical data from Typeform form submissions into ActiveCampaign contacts, deals, accounts and private custom objects, furthering your ability to power more personal 1:1 experiences at scale. Key FeaturesInbound (from form submission) account field mapping Inbound (from form submission) deal field mapping Inbound (from form submission) private custom object mapping Setup InstructionsHow to connect your Typeform account to ActiveCampaign

We're excited to introduce a new feature that gives you enhanced control over your campaigns. With this update, you now have the ability to conveniently print or download campaigns directly from both the Desktop Preview and Campaign Index Page. This feature empowers you to manage your campaigns more efficiently and seamlessly. Explore the new capabilities today and streamline your workflow like never before! Key Features Click to print your email campaign Download and save your email campaign as PDF   BenefitsShare your email campaign with external stakeholders to provide proof of concept.  Download and archive your portfolio of past email campaigns for reference. Additional ResourcesHow to print and download Campaigns

We are thrilled to announce a significant update to your Google Sheets integration, now available for all plans using Google Sheets & ActiveCampaign. This update allows users to map critical data from Google Sheets into ActiveCampaign beyond just contacts, including: deals, accounts and private custom objects, furthering your ability to power more personal 1:1 experiences at scale. Additional ResourcesHow to use ActiveCampaign Google Sheets integration

We are excited to announce the release of contact restore, now available across all plan tiers and products. This new feature enhances the functionality of our product, providing users with the ability to restore deleted contacts within 30 days of deletion. Additional ResourcesRestore deleted contact records

We are excited to announce the release of list associations within automations, now available across all plan tiers and products. This new feature enhances the functionality of our product, providing users with the ability to associate list(s) to your various automations in effort to create a more tailored unsubscription experience for your subscribers. Additional ResourcesWatch the Demo Enhancing Quality of Life with Automation Usability Improvements How to manage unsubscribes and list associations in automations

We've enhanced the forms builder to offer greater customization options, allowing you to align your forms seamlessly with your brand for a more cohesive customer experience. Key Features 1500 fonts to design and match your brand More control with text style and size Customizable color picker for a personalized touch Enhanced borders and padding options for precise design Benefits Build forms for a cohesive brand experience With 1500 fonts and customizable color options, users can align their forms seamlessly with their brand's visual identity, ensuring a consistent and professional look across all customer touchpoints. This consistency reinforces brand recognition and trust, contributing to a more cohesive customer experience. Enhanced design control More control over text style, size, borders, and padding options empowers users to create visually appealing and user-friendly forms. This level of customization not only enhances the aesthetics but also improves readability and usability, leading to higher engagement and conversion rates. Personalization and customization opportunities By optimizing forms with brand style, fonts, and actionable copy, users can effectively capture leads and drive conversions. Customized forms that resonate with the target audience's preferences and expectations are more likely to elicit positive responses and prompt users to take desired actions.  Setup InstructionsHow to create a Form in ActiveCampaign

In February 2024, Google and Yahoo rolled out new email authentication requirements. At a minimum, Google and Yahoo are mandating the following compliance measures:Set up DKIM and DMARC for all sending domains. Purchase domains through a preferred DNS provider if you currently send from an @gmail.com address.These changes apply to all senders, with a more pronounced impact on deliverability for bulk senders. To ensure you maintain compliance with these email deliverability standards we’ve introduced the ability to purchase and authenticate your domains in the platform in a matter of minutes. Additionally, we’ve made custom mail server domains available on all plan tiers, free of charge.  Key Features Set up DKIM and DMARC authentication for all sending domains Head to Advanced Settings to authenticate your existing domain. Note, permission is only available to account administrators. Purchase a new domain in minutes  Don’t have a domain? Head over to Advanced Settings to purchase one through a direct integration with Ionos, a preferred DNS provider. Once you go through the check out process, your domain will be fully authenticated.   Custom mail server domains available on all plan tiers Setting up custom mail server domains happens automatically during the authentication process in Advanced Settings.  Benefits Gain control of your email infrastructure You can now effortlessly purchase and authenticate all your domains directly within the platform in minutes. Gain control of your email infrastructure with custom mail server domains for branding, credibility, and consistency. Enhanced deliverability Authentication provides a robust shield against potential phishing attacks and ensures that your emails land securely in your recipients' inboxes. Build trust and credibility Authentication signals to email service providers and recipients that your emails are legitimate, fostering trust and enhancing your brand's credibility. Optimize sender reputation By authenticating your email domains, you actively contribute to building and maintaining a positive sender reputation, a critical factor influencing deliverability rates.  Setup InstructionsSet up your sending domain Buying a sending domain Additional ResourcesWatch the Demo How to warm up a new sending domain Guide to Google and Yahoo authentication changes Learn more about custom mail server domains