Product Updates

We are excited to announce that the SMS inbox and two-way messaging is now available for SMS Marketing customers. Respond directly to customers who reply to your SMS campaigns and automations – nurture prospects, strengthen relationships, and drive revenue through real-time conversations. Key FeaturesCentralized inbox View, manage, and reply to all SMS responses in one place with filtering, search, and conversation threading.   Contact profile pane View contact information, tags, lists, and automations they're part of directly in the inbox to better personalize your responses.   AI reply suggestions Generate on-brand responses using your Brand Kit, FAQs, website content, and conversation history. Customize tone by role (Greeter, Salesperson, Customer Support, or Front Desk) for different scenarios.   AI conversation summaries Get concise overviews of long conversation threads, including customer objectives, pain points, and next steps for seamless team handoffs.  BenefitsManage conversations at scale: All SMS replies flow into one inbox with filtering, search, and AI summaries so your team can move conversations forward without missing details or duplicating work.   Respond faster with Active Intelligence: Instantly generate relevant, on-brand responses helping you respond to more customers faster with messages that convert.   Strengthen customer relationships: Connect through timely, personalized conversations that build trust, drive sales, and increase customer loyalty.   Upgrade and/or Setup InstructionsThis feature is available to customers on Plus, Professional, and Enterprise plans with the SMS Marketing add-on who have a registered, dedicated phone number in the United States, United Kingdom, and Australia.If you already have a registered, dedicated number, SMS Inbox is automatically enabled for your account. To access the inbox, click on the Inbox icon in the left-hand navigation bar.To enable Active Intelligence reply suggestions, navigate to Inbox Settings and toggle on the functionality. Additional ResourcesUse the SMS Inbox for two-way text messaging

We're introducing the Active Intelligence sidebar – AI assistance that stays with you across every page in ActiveCampaign, understands what you're working on, and assists without interrupting your workflow. It will be available across all tiers - Enterprise, Pro, Plus (limited access), and Starter (limited access). Key FeaturesPersistent AI sidebar Access Active Intelligence from any page without switching to overlay mode or navigating away from the page you’re working on.   Context-aware Get smarter, contextual recommendations as the sidebar automatically understands what you're working on and surfaces relevant insights for each page you visit. We're rolling this out progressively, starting with campaign report pages.   Flexible workspace  Collapse to save space, expand for quick help, or maximize to full screen for extended conversations.   Full chat functionality Access your complete chat history and all the AI features at any time - nothing gets lost in the transition.  BenefitsStay in your flow Work without interruption -get AI help instantly from any page without losing your place or breaking your workflow.   Get relevant help when you need it Receive tailored insights and recommendations that match exactly what you're working on, making your decisions faster and more informed.   Work your way Adapt your workspace to fit the task at hand -minimize distractions when focused, or expand for deeper AI conversations when you need them.   Never lose your progress Keep full access to your chat history and all the AI features you already rely on - your work and insights stay with you.  Use CasesCampaign performance analysis "Why did my open rate drop in the last month?" Active Intelligence analyzes your campaign data and suggests specific improvements while you're reviewing your reports.  Content strategy development "What subject lines work best for my audience?" Get data-driven recommendations and A/B testing suggestions while you're crafting your next campaign.   Workflow optimization "How can I improve my email automation?" Receive personalized advice on segmentation, timing, and messaging based on your actual account performance and industry best practices.  Upgrade and/or Setup InstructionsIt will be available across all tiers - Enterprise, Pro, Plus (limited access), and Starter (limited access).

We've made improvements to our navigation! Available now is a new global header that creates a cleaner workspace, delivers a modern look, and consolidates all help resources into one convenient dropdown. This updated navigation will be available across all tiers - Enterprise, Pro, Plus, and Starter. Key FeaturesStreamlined global header A clean, unified header at the top of your workspace houses all navigation elements in one consistent location.   Intuitive navigation layout Profile, account settings, help resources, community, and search are now organized in the top-right corner of the header.   Sleek dark theme Modern dark blue interface with optional light mode available in your appearance settings.  BenefitsMore focus, less distraction Get more workspace and visual clarity by removing scattered navigation elements from your main work area.   Faster access to what you need Find your most-used tools and resources instantly with logical, predictable placement in the top-right corner.   Comfortable viewing experience Reduce eye strain with the modern dark theme, or switch to light mode whenever it suits your preference or environment.  Upgrade InstructionsIt will be available across all tiers - Enterprise, Pro, Plus, and Starter.

Create an unstoppable brand and high-converting site by connecting Webflow to ActiveCampaign. You collect prospects through Webflow forms, but what happens next? Engage those contacts with automated email and SMS messages — personalized to their form submissions and site activity.  Key FeaturesSync and map Webflow forms to ActiveCampaign. Embed ActiveCampaign forms with one-click. Create lists, tags, and fields in Webflow without leaving your environment. Enable powerful site and event tracking with a few clicks — no coding needed. See and take action of all form history in your contact record (ActiveCampaign Enterprise plan only)  BenefitsConnect and Map Webflow forms to ActiveCampaign  Map and send form submissions directly to ActiveCampaign without leaving your Webflow environment. Built-in notifications ensure your data is always synced correctly. Embed ActiveCampaign Forms into Webflow One-click embed any of your ActiveCampaign inline, floating bar, floating box, or modal forms. Create ActiveCampaign lists, tags, and fields in Webflow Once you connect a form, select or create the lists, tags, and fields you’d like the form to update in ActiveCampaign. Site and event tracking Set up site and event tracking with a few clicks - no coding required. In ActiveCampaign, start and stop automations based on a contact’s site visits and behavior. See and take action all previous form submissions in ActiveCampaign With an ActiveCampaign Enterprise plan, our Custom Objects feature records all historical form submissions for each contact, giving you a full view of their interactions right in their contact record. Upgrade and/or Setup InstructionsTo learn more about how to get this integration set up, please reference our integration help article. Additional ResourcesActiveCampaign App for Webflow Marketplace ActiveCampaign and Webflow Partnership Exclusive

We are excited to announce the release of the Copy Field Values action, now available in the Format Data action block. This new feature enhances the functionality of our automation workflows, providing users with a powerful way to seamlessly map and transfer data between compatible contact, deal, or account fields without custom code. Key FeaturesEffortless data mapping Copy values from a source field directly into a target field within your automation workflows. BenefitsStreamlined data management Automatically keep fields in sync, enrich records, and standardize data across your objects without manual effort. Increased operational efficiency Save time by automating routine data entry and cleanup tasks, allowing time back to focus on higher value work. Upgrade and/or Setup InstructionsThis feature is available automatically, no upgrade is required. To start using it: Edit or create a new automation Add an action and navigate to Workflow> Format data> Copy field values Additional ResourcesHow to use the format data action to copy field values?

We are excited to announce the release of ActiveCampaign’s MCP Server , now available for all plan tiers. The MCP (model context protocol) server bridges your favorite AI tool (Claude, Cursor, etc.) to your ActiveCampaign account. With this connection, you can ask your AI tool for suggestions based on your marketing data or have it make updates in ActiveCampaign.  Key FeaturesGive AI tools (like Claude and Cursor) secure access to your ActiveCampaign account Your AI can now perform marketing tasks and retrieve marketing data instantly from ActiveCampaign. Manage your ActiveCampaign data through natural language commands Prompt your AI to update contacts, analyze campaign performance, and manage automations. BenefitsMake updates without logging in Have your AI update ActiveCampaign contacts instantly. Data-informed responses Get AI insights and suggestions based on your REAL marketing data. Make AI your business assistant Connect to multiple MCP Servers, including ActiveCampaign’s, to manage your business solely from your AI tool. Use Cases- Example Prompts Contact management “Add ‘VIP Customer’ tag to contact Sarah Doe.” Email insights “List all my ActiveCampaign campaigns and their performance metrics for this month.” Automation management “Remove John Bow from the ‘Re-engagement campaign’ automation in ActiveCampaign.”  Setup InstructionsGet connected in just a few clicks with no coding required. Learn more and connect here. Additional ResourcesExample Prompts & Tool List Demo Video

We are excited to announce an update to the Salesforce integration. This enhancement makes it possible to sync Salesforce Person Accounts with your ActiveCampaign contacts. Key FeaturesFlexible bi-directional sync This update allows you to sync all newly created Salesforce Person Accounts or Person Accounts that meet a custom criteria. Dynamic field mapping Select the ActiveCampaign contact fields and Salesforce Person Account fields you’d like to sync. Integration tags This integration generates tags to help you identify and manage contacts included in this Person Account sync.  BenefitsActiveCampaign contacts stay updated and consistent with your Salesforce account You’ll have the accurate data you need to send segmented and personalized marketing to your contacts. Use CasesNew Person Account created in Salesforce Sync this new Person Account with ActiveCampaign to start a welcome series automation. New contact created in ActiveCampaign Add the tag ‘added-to-salesforce-person-account’ to create a new Salesforce Person Account and start this sync. Fields change in ActiveCampaign or Salesforce When a field in either ActiveCampaign or Salesforce is updated, this bi-directional sync works to keep both records consistent. Please NoteBefore updating to Person Accounts, we recommend testing the Person Account sync functionality. You can do so in a Salesforce scratch org or sandbox environment, as well as an ActiveCampaign sandbox account. This will help verify that the integration works as expected with your specific Salesforce configuration. Upgrade and/or Setup InstructionsThe Salesforce integration is available for all customers on Enterprise.Get the latest Salesforce Integration version, here.Additional ResourcesSync Salesforce Person Accounts with your ActiveCampaign account How to connect Salesforce to ActiveCampaign

We’re excited to announce this update making it faster and more intuitive to add contacts directly into the automation, whether at activation or at a specific step in the workflow. Key FeaturesBulk-add contacts  Bulk add contacts from within automation using segments Specify starting point within the automation Manually add contacts to any step in the automation BenefitsFaster setupActivate automations with existing contacts immediatelyGreater flexibilityPlace contacts exactly where they need to be in the workflow.Improved user experienceA more intuitive way to manage automation entries. Additional ResourcesHow to remove duplicate contacts in an automation How do I manually add or remove a contact(s) from an automation?

We are excited to announce the release of the AI Actions Library, now available in Automations. This feature, formerly known as the AI Prompt Block, introduces a powerful way to automate marketing tasks using AI. Leverage pre-built AI Actions to write email content based on contact behavior, and tag or update contact fields to deliver hyper-personalized messages based on customer behavior or responses. Key FeaturesExplore ready to use AI actions Access a library of AI Actions within the automation builder Analyze and categorize data Detect sentiment, analyze customer behavior, and classify text based on customer feedback. Identify positive, neutral, or negative feedback and trigger appropriate follow-ups. Real-time personalization Generate contextual responses based on customer inquiries. Instant translations Automatically detect customer’s language and translate messages to send replies in their preferred language. BenefitsHyper-personalization Tailor responses, segment customers, and trigger the right responses based on AI insights. Increased efficiency Automate data analysis, decision-making, and personalized message generation, reducing manual work. Improves customer engagement Detects sentiment based on customer feedback and delivers the right message at the right time. Upgrade and/or Setup InstructionsAI Actions Library is available as an add-on that allows you to supercharge your workflows with AI-driven automation and intelligence. To purchase, you will have to be an admin to your ActiveCampaign account.Click your name on the bottom left of your screen. Click the "Billing & Upgrade" option in the modal window. Under the “Your Plan” tab, click “Edit” where it says “X Activities.” A modal window will appear. Use the dropdown to select your activity limit. The modal will show you the additional cost you will be charged each month. Click the “Review purchase” button. Click “Confirm purchase.” Additional ResourcesHow to purchase Activities? AI Actions Library Overview

We are excited to announce the release of Automation Conversion Tracking. This feature empowers users to measure automation effectiveness by linking workflows to specific conversions or business goals, no more guesswork in which automations drive real results. Key FeaturesTrack automation ROI quickly Assign conversions or business goals to automations and view performance metrics Exit contacts automatically Option to remove contacts from automations once they convert Rebranded action  “Jump to” replaces legacy “Goals” action for clearer workflow navigation BenefitsProve campaign impact See exactly which automations drive conversions. Save time Automatically exit converted contacts to focus on high-value audiences Upgrade and/or Setup InstructionsLead nurturing Track how many leads convert to customers after entering a nurture workflow. Tie nurture automations directly to revenue by tracking which leads convert (e.g., demo bookings, purchases) Retention campaigns Measure upsell success from retention automations. Identify which retention triggers (e.g., discount offers, feature tutorials) actually drive expansions. Event follow-up sequence Attribute registrations or purchases to specific automation touches. Exit leads automatically after conversion to avoid redundant touches. Additional ResourcesMeasuring Automations with Conversions and Business Goals About the "Jump To" automation action

We are excited to announce the release of Active Intelligence, now available in ActiveCampaign Pro + Enterprise tiers. This introduces a conversational workspace that transforms how marketers ask questions, uncover insights, build campaigns and automations- all in one intuitive interface. Key Features Instant campaign insights Ask questions like “How did my last email perform?” and get instant data, summaries, and recommendations.   Automated email creation Describe your goal and AI agents generate high-performing emails and multi-step automations.  Effortless automation building Quickly build multi-step automations by simply describing your customer journey or desired outcome. Intelligent personalization AI agents learn from your business, behaviors, and industry to deliver relevant, scalable results.   BenefitsSmarter marketing, faster Turn goals into emails and automations instantly. Autonomously building sophisticated, on brand campaigns without manual setup or creative back and forth. Personal touch at any scale Craft campaigns and automations that feel personal to every contact- powered by AI agents that learn from your business, industry, and customer journeys.  Faster time to value Launch campaigns and optimizations in minutes, saving hours of work and delivering ROI sooner.  Use CasesCampaign optimization“Why did my open rate drop in the last month?” Active Intelligence can analysis the issue and suggests improvementsCampaign and automation building“Create a welcome series for new customers” Active Intelligence can build the campaign and automation series for youPerformance reporting“Which campaigns drove the most engagement last month?” Active Intelligence can pull the insights Upgrade and/or Setup InstructionsThis is available to Pro and Enterprise tiers.

We are excited to announce Rolling Date Windows, a highly requested update now available in the Segmentation builder. This update transforms how you create date-based segments by replacing complex mathematical inputs with intuitive, natural language options, making audience segmentation faster and more accessible. Key FeaturesElimination of plus/minusNatural language date inputs eliminate the need for plus/minus operators (e.g., "10 days ago" instead of "Current date minus 10 days"). Benefits Faster segment creation You can now build date-based segments in seconds by selecting pre-formatted relative date options, such as "30 days ago" or "2 weeks from now," eliminating the confusion caused by plus/minus operators. Reduced user error The intuitive interface prevents common segmentation mistakes by presenting complete, natural language conditions upfront, ensuring you spend less time troubleshooting and more time executing campaigns.  Upgrade and/or Setup InstructionsExisting segments that use date windows will continue working exactly as they do today. Only the visualization will be updated to reflect this new intuitive language. Additional ResourcesHow do I use rolling date windows in relation to date-based fields?

We are excited to announce the release of Business Goals, now rolling out across ActiveCampaign accounts. Business Goals transform how you achieve success by revolutionizing how you imagine opportunities, activate ideas, and validate outcomes, with dynamic goals that show real-time progress and AI-supported next steps. Rather than leaving you with static reports to interpret, we show you exactly what's working and what to do next. Whether it's lead generation, revenue growth, or customer retention, Business Goals gives you the strategic clarity to confidently invest every marketing dollar where it matters most and keeps you on track to reach key milestones on time. Key FeaturesReal-time goal tracking dashboards that show progress as it happens AI-supported campaigns and automations designed to achieve your specific objectives Unified performance views that connect marketing activities to business outcomes Personalized Active Intelligence  recommendations for optimization and next best actions Goal-focused, dynamic insights that replace fragmented and static reporting across channelsBenefitsFaster decision making Make strategic adjustments in days, not weeks, with real-time visibility into what's working and what needs attention Reduced time and mental tax Eliminate hours of manual report creation and analysis with AI that orchestrates complex data into clear, actionable direction Improved goal achievement Hit targets more consistently with AI recommendations that guide your next best actions based on real-time performance data Enhanced strategic clarity Gain confidence in every marketing decision with clear connections between actions and business outcomesUpgrade and/or Setup InstructionsAvailable for all customers.

We’re excited to introduce Phone-Only Contacts, a new capability designed to support customers focused on mobile-first engagement (i.e. SMS Marketing and WhatsApp Messaging). With this release, you can now create and manage contacts using just a phone number, without requiring an email address. Key FeaturesPhone-Only Contact Creation Add new contacts using just a phone number – no email required. Phone-Only SMS Forms Capture phone-first leads directly with SMS marketing opt-in forms. CSV Import Support Upload subscriber contact lists that use phone numbers as the primary unique identifier to scale your SMS marketing and WhatsApp programs. Encouraged Phone Number Formatting Country code picker and format suggestions help standardize numbers in E.164 format for better deliverability. BenefitsExtend your mobile-first reach Easily grow your SMS and WhatsApp audience by capturing phone-first contacts via forms and CSV imports. Maintain phone number data hygiene Encourage consistent phone number formatting with encouraged E.164 formatting (i.e. +19201317890) Upgrade and/or Setup InstructionsThis feature is available to all customers. For those with the WhatsApp Messaging product, Phone-Only Contacts will be enabled by default. For all other accounts, an account admin must enable the feature manually.To enable or manage this feature:Navigate to Settings > Advanced Settings Scroll down to the Phone-Only Contacts section Toggle the setting (Note: Once enabled, this change is permanent)You can begin using Phone-Only Contacts through:Forms: Create or edit a form to collect only a phone number Contact Import: Upload contact lists that include mobile numbers only Additional ResourcesPhone-only contacts overview

We are excited to announce an update to the LinkedIn Ads integration. This enhancement makes it easy to automatically add contacts and remove them from your LinkedIn audiences. Key Features “Add contact to audience” automation action Display the right LinkedIn ads at the right time for each of your contacts with this automation action.  “Remove contact from audience” automation action Use this automation action to stop showing ads that contacts no longer need to see.  BenefitsSave time Let your automations handle starting and stopping ads throughout the customer journey.   Targeted LinkedIn ads for every contact Your leads and customers only see ads that are personalized, timely, and relevant to them.   Boost conversions:  Targeted ads mean increased clicks and conversions for your business.   Use CasesAdd new leads to a LinkedIn audience to keep your business top of mind. You’ve just gained a new client; remove them from your audience geared towards leads. Upsell opportunity? Add the contact to an audience designed for this. Upgrade and/or Setup InstructionsThis is available for Plus Plans and above. Additional Resources• Connect Linkedin Ads to ActiveCampaign

We’re excited to announce the release of Active Intelligence: Insights, now available in ActiveCampaign for Pro and Enterprise tiers and have access to the new reporting tool. This new AI conversational workspace allows you to instantly uncover campaign insights, no dashboard digging required. Simply ask any reporting questions and receive instant summaries, visualizations, and tailored recommendations in seconds.  Key Features Conversational workspace Get deep campaign analysis on subject lines, CTAs, content, and comparison against industry benchmarks. Instant visualization See instant visualizations to spot trends faster. Actionable optimization tips Receive tailored optimization tips to improve underperforming campaigns. Revisit your past conversations Pick up where you left off in conversations so you never lose context.  Benefits Get clear answers Ask specific questions about your campaigns, KPIs, and performance metrics Insights in seconds Get instant summaries, detailed insights, and actionable next steps Smarter, faster decisions Save hours with a personalized tool that learns from your marketing data  Use CasesHow do my open rates compare to industry standards for [industry]? Give me specific recommendations to increase my open rates How can I reduce my unsubscribe rates? Ask “Why did my open rate drop in March?” and get a root cause analysis with follow-up actions. Upgrade InstructionsTo access Active Intelligence: Insights you must be on the pro and above tiers and have access to the new reporting.Log into your ActiveCampaign account Click on the Active Intelligence button located on above the search bar Type in your question about your campaigns performance metrics or select the example cards below to learn more about the performance of your campaigns. Additional ResourcesGetting started with Active Intelligence: Insights

We’re excited for the release of AI Translations for Email, now available in ActiveCampaign. This new feature enhances the power of your email campaigns by enabling you to automatically translate and personalize messages in each contact’s preferred language, without the need to duplicate campaigns or manage multiple versions manually. Key FeaturesAutomatic translationAI detects each contact’s preferred language field value and instantly translates subject lines, body text, and call to actions. 75+ supported languagesReach global audiences with high-quality translations across 75 languagesReview and edit translationsEasily preview and customize each translated version of your email. We recommend reviewing all translations before sending to ensure accuracy and the right tone. Seamless campaign workflowTransform a single email into a multilingual campaign directly within the campaign builder.  BenefitsBoost performance with minimal liftDrive higher engagement by speaking your customer’s language without complexity.Launch multilingual emails in less timeTurn drafts into multilingual campaigns in minutes, eliminate manual work and scale faster, without sacrificing quality.Scale global campaigns with quality and ease Deliver personalized, localized content to every contact- automatically.Measure performance across all translated campaignsView reporting for your multilingual emails, including breakdowns of how each translated version performed. Upgrade and/or Setup InstructionsAI Translations is an available add-on that allows you to supercharge your workflows with AI-driven automation and intelligence. For more information, please visit our pricing page and purchase Activities directly from the feature modal or in-app billing page. (Account > Billing & Upgrade > Usage tab >Manage Activity Limit) Each translated campaign send uses one Activity. If you send an email campaign with AI Translations to 200 contacts, 50 of which will receive a translated version of the campaign, then it would cost 50 Activities. There is no additional charge for contacts receiving the original text language of the campaign. Additional ResourcesHow to purchase Activities? How to use AI Translations for Email?

We are excited to announce the release of Dedicated SMS Number Support in Australia, now available in the platform for SMS Marketing customers. This new feature expands our global SMS capabilities, enabling you to register a dedicated Australian 10-digit long code – ensuring compliant, reliable SMS deliverability to recipients in Australia. Key Features Dedicated SMS Number for Australia You can now register a dedicated number to support SMS marketing to Australian audiences. Guided Registration Flow Submit the required business documentation directly within ActiveCampaign to receive a dedicated 10-digit long code phone number. Unlocks All SMS Workflows Once registered, the dedicated number can be used to seamlessly add SMS to your automation flows and unlocks the ability to send 1-to-many broadcast SMS campaigns to recipients in Australia.  Benefits Easily expand your reach into AU Extend your SMS marketing efforts in Australia by following a simple, guided registration process to obtain a dedicated number that meets local SMS marketing regulations.  Increase trust and deliverability Messages sent from a dedicated number are more likely to reach your audience reliably, helping you maximize message deliverability and build trust with your customers.   Upgrade and/or Setup InstructionsThis feature is available to all customers on Plus, Professional, and Enterprise plans with the SMS Marketing add-on.To register a dedicated Australian number, you must be in the Admin Group:Go to SMS > Registration Click “Register” under Australia Submit your Commercial Registry document or equivalent official record, clearly showing: Business name Business address Business ID number  Please note: ActiveCampaign does not manage the review process. Approval is typically completed within 3–5 business days. Additional ResourcesRegister for a dedicated Australian SMS number

We are excited to announce the release of Aggregate Campaign Performance Reporting, now available in the platform for SMS Marketing customers. This new feature enhances the functionality of our SMS Marketing product by giving you a centralized view of your broadcast SMS campaign performance – so that you can better analyze impact, make faster decisions, and demonstrate value. Key FeaturesSMS Campaign Performance Overview Dashboard View high-level performance metrics across all your broadcast SMS campaigns in a single, easy-to-read dashboard. Drill-Down Campaign Reports Click into individual campaigns to access detailed metrics, including delivery, engagement, and failure rates.   Report Filtering Quickly locate and analyze specific campaigns by filtering by list, date range, or campaign name. BenefitsOptimize SMS campaign performance Get a clear picture of what’s working, and what’s not, so you can refine your SMS strategy with each send.   Save time on reporting Instantly access key metrics like total campaigns, message volume, delivery rate, click rate, reply rate, failure rate, and opt-out rate.    Demonstrate marketing impact View performance data and showcase results with leaders and cross-functional teams. Setup InstructionsThis feature is available to customers on Plus, Professional, and Enterprise plans with the SMS Marketing add-on.No additional setup is required for eligible customers. To access the dashboard, go to:SMS > Reports > SMS Campaigns Performance Additional ResourcesSMS Campaign Performance report

We are excited to announce the release of Message Variables Central Management, now available in ActiveCampaign HQ (ACHQ). This powerful new feature enables franchise businesses to create and manage message variables centrally, then sync them across all subaccounts or franchisees, providing unprecedented control over brand messaging while saving significant time in campaign creation. Key FeaturesCentralized Creation & Distribution  Create message variables once in your main HQ account and distribute them across all franchise locations with flexible sync options to your sub accounts   Individual Account Customization Edit message variable content for specific sub accounts while maintaining central control, allowing local customization within brand guidelines   Advanced Management Tools Comprehensive search, filtering, and editing capabilities with both visual and code editor support for seamless variable managementBenefitsBrand Consistency & Control Ensure uniform messaging across all franchise locations while maintaining oversight of brand guidelines and reducing messaging inconsistencies   Time & Efficiency Gains Eliminate redundant variable creation for franchisees and automate distribution of updates, allowing focus on campaign strategy rather than setup tasks   Scalable Franchise Management Efficiently manage messaging for hundreds of locations from a single dashboard with automated processes that grow with your business   Flexible Local Customization Empower franchisees with pre-approved, standardized message components while enabling local market customization within established brand parametersSetup InstructionsTo start using this feature, simply click on the "Sync Manager" option in the top navigation menu of your ActiveCampaignHQ dashboard, then select the “Message variables” tab to get started. No additional setup or upgrade is required!Additional ResourcesHow to Use Message Variables ACHQ - Message Variable Central Management

Localize your emails in a snap with the new ActiveCampaign HQ + SOCi integration! Managing local marketing for franchises and multi-location brands has never been easier. With this integration, you can automatically keep every email up-to-date with the latest location details—no manual updates required. Key FeaturesAccess 25+ SOCI location data pointsInstantly insert current addresses, business hours, social media URLs, and more into your campaigns.Automatic syncUpdates to your SOCi Profile or Hours tab reflect immediately in ActiveCampaign Message Variables.Effortless personalizationUse Message Variables like %soci-yourbusinesslocation-address% to dynamically add localized details to every email. BenefitsSave timeNo more editing each email for every location—updates happen automatically.Stay on brandCentralized control ensures every message stays on brand across all locations.Scale easilyCorporate teams can quickly share pre-approved templates and workflows with all franchisees.Localize without the headacheFranchisees can personalize content while following brand guidelines. Setup InstructionsConnect the SOCi CX App in automations–SOCi Message Variables are instantly created in your ActiveCampaign account—no manual work required. Just like updating your Google Business Profile, updates to your Profile or Hours tab in SOCi show up right away in your ActiveCampaign Message Variables. Add Message Variables to your email for always up-to-date, localized details—automatically.This integration is available to both ActiveCampaign and ActiveCampaign HQ customers, provided that each SOCi location is connected to a single ActiveCampaign account. Currently, we do not support customers managing multiple SOCi locations from a single ActiveCampaign account. Additional ResourcesGuide: Connect SOCi to ActiveCampaign

We are excited to announce the release of Data Formatting in Automations, now available in ActiveCampaign. This new feature enhances automation functionality, giving users native tools to clean, format, and transform data, without relying on third-party tools.Key FeaturesPerform math operations Use values from two fields to perform calculations and input results in another field  Date/ time adjustment Add or subtract time from date (E.g. Auto-calculate renewal dates (Start Date + 1 year) Format phone number  Standardize phone numbers with options for country code and formatting Format web addresses Ensure URLs are clean, valid, and optionally trimmed to base URLs (e.g., trim https://domain.com/?utm=123 → domain.com) Text Capitalization Automatically format text to title case, uppercase, lowercase, or proper case (e.g., john doe → John Doe) (e.g., NEW YORK → New York) BenefitsReduce tools Eliminate the need for third-party utilities like Zapier for basic data operations Save time Automate repetitive formatting tasks inside your workflows Enhance data qualityKeep records clean, consistent, and ready for segmentation or personalization Upgrade InstructionsAvailable by plan:Plus +: Format phone number, Format a web address, Capitalize textProfessional and Enterprise: All Plus features + Perform Math Operations, and Date/time adjustments.Visit your automation workflow, add a new action, and explore the new Data Formatting options. Additional Resources• Where to find and how to use format data automation action?

We are excited to announce the release of Split Testing in Automations, now available in ActiveCampaign. This new feature brings powerful A/B testing capabilities directly into the Send Email action, allowing users to easily experiment with up to 5 email variations with the capability to use AI for faster content generation and smarter testing.  Key FeaturesAdd up to 5 unique campaign variations within a single send email action Configure split test settings, including percentages and winning conditions Monitor test progress and performance directly within the automation canvas Use AI to generate email variations, including subject lines, layout, and contentBenefitsDrive better results Auto-select winners based on performance metrics like opens or clicks or manually evaluate results Save time Quickly create and test variations with minimal setup, AI helps generate content, subject lines, and layouts in seconds.  Stay informed View real-time performance stats and see which variation is leading or has won directly in your automation workflowUpgrade InstructionsThis feature is available on Professional and Enterprise plans. To start testing: Open any Send Email action in your automation Click “Add Variation” to create up to 5 variants Configure split percentages and winning rules Optionally, use AI Assist to generate new content variations Monitor progress and results directly in the automation canvasAdditional ResourcesSplit testing with the "Send an email" action in automations

ActiveCampaign + Wix integration is live! Transform your website into a customer-converting powerhouse. Key FeaturesCapture and sync your lead and customer data from your Wix/Wix Studio site Automatically integrate your customer insights from Wix Forms, Bookings, Stores, Events, and more. Keep your ActiveCampaign data up to date with every interaction Create and update Contacts, Deals, and Accounts in ActiveCampaign from any Wix trigger. Customize field mappings to fit your unique workflows Easily align Wix fields with ActiveCampaign fields, ensuring that all your marketing, sales, and site activity data is consolidated in one powerful built-in CRM. Upgrade InstructionsThis is a free integration. This is available to Starter and above plans.1. Download the ActiveCampaign app from the Wix App Market2. Map Wix fields to ActiveCampaign Contacts, Deals, and Accounts from Wix Automations3. Customize email communications and trigger automations tailored to your goals in ActiveCampaignAdditional Resources How to connect Wix integration to ActiveCampaign?

We’re excited to introduce two powerful enhancements to Automation splits, Percentage and Multi-Split! These upgrades give you more flexibility in routing contacts, running advanced A/B tests, and managing complex workflows.Key UpdatesMulti-Split Automation Branch workflows up to 10 paths for advanced routing and testing.  Percentage-Based Splits Precisely control contact distribution with custom-weighted splits (ex: 10% path A, 90% path B)BenefitsImproved A/B multivariate testing Run more sophisticated experiments with multiple variants.  Increased precision with audience segmentation Distribute contacts based on exact percentages for contests, IP warming, or targeted messaging. Use CasesSplit testing Test up to 10 different email variants in one automation.  IP warming Gradually increase email volume by splitting sends across different percentages Personalized journeys Route contacts into different nurture paths based on engagement scores. Upgrade and/or setup InformationAvailable for all tiersAdditional ResourcesHow to use split action in an automation? Automation actions explained