How to insert personalization tags into your campaign
Inserting personalization tags into your direct and automated campaigns can increase engagement and improve a contact’s experience with your brand. Depending on your plan level, you can personalize campaigns with contact, deal, or account information.
Once the message is sent to the contact, the tag you inserted will be replaced by a value specific to the recipient. When the contact receives your message, they will see information specific to them.
Personalize a campaign created with the Email Designer
The Email Designer uses drag-and-drop structures and blocks that you can use to create your direct and automated campaigns.
From your campaign, click the text block to which you want to add personalization.
