We are excited to announce Rolling Date Windows, a highly requested update that is rolling out across accounts in the Segmentation builder. This update transforms how you create date-based segments by replacing complex mathematical inputs with intuitive, natural language options, making audience segmentation faster and more accessible.
Benefits
- Faster segment creation: You will now be able to build date-based segments in seconds by selecting pre-formatted relative date options, such as “30 days ago” or “2 weeks from now,” eliminating the confusion caused by plus/minus operators.
- Reduced user error: The intuitive interface prevents common segmentation mistakes by presenting complete, natural language conditions upfront, ensuring you spend less time troubleshooting and more time executing campaigns.
Existing segments that use date windows will continue working exactly as they do today. Only the visualization will be updated to reflect this new intuitive language.