NEW - automations updates to get happy about 🎉

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Sometimes… your ActiveCampaign automations are quietly doing embarrassing things behind your back :grimacing:

Like sending the same email twice… or not booting people out when they unsubscribe…

The awesome latest update from ActiveCampaign fixes exactly that — with new automation features that clean things up and give you more control.

Here’s what’s inside:

:memo: Add notes directly inside automations (hooray!)

:door: Fine-tune who gets in with new entry trigger rules

:x: Unsubscribed? Now they could exit the automation too

:broom: Tidy up your unsubscribe lists with better options

:bar_chart: See key email metrics inside your automations

These are small-but-mighty improvements that’ll make your ActiveCampaign automations even more powerful, efficient, and stress-free.

Watch now :arrow_down:

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This is such a welcome update! :tada:

The ability to add notes inside automations and see key metrics right within the automation builder is going to make collaboration and optimization so much easier.

Also love that unsubscribed contacts can now exit automations automatically—no more awkward extra emails slipping through. :sweat_smile:

And the new trigger entry controls? Game-changer for tightening up who gets in and when. :raised_hands:

Thanks for sharing this, @KayPeacey ! Already testing some of these in live workflows. Let’s gooo :muscle::sparkles:

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I am surprised that exiting an automation on unsubscribe had not always been the case.

If a user unsubscribed and remained in the automation would they have continued to receive emails in violation of GDPR?

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@stratnavapp contacts who unsubscribe from an email sent by an auto would not ever have been sent further emails by that automation. So it’s all good.

If they unsubbed, they would continue through the automation and complete all non-email actions as expected - eg tags added or removed - but emial steps would be marked as red cross for their path, not sent due to contact unsubscribe.

This update allows users to choose to eject from the automation on unsub, so that all further steps are skipped - not just the email send steps

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Thank you for that clarification. I had not understood that from the original message.