Cart abandonment and opt out of current promo button

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1

Can someone guide point me in the right direction to self set up on Activecampaign the following :

  1. Cart abandonment
  2. button for subscribers to opt out of only your current campaign but not your mailing list
2

Hi Priyanka!

Happy to help you set up both of these! These are really popular automation workflows - here’s how to tackle each one:

1. Cart Abandonment Setup

Prerequisites:

  • Your ecommerce platform must be connected (Shopify, WooCommerce, BigCommerce, etc.)
  • Deep Data integration enabled

Here are the steps!

  1. Automations → Create Automation
  2. Choose “Abandoned Cart” template (or start from scratch)
  3. Trigger: “Abandons cart” event
  4. Add delays: Wait 1 hour, then 24 hours, then 72 hours (customize timing)
  5. Email sequence:
  • Email 1: “Forgot something?” (gentle reminder)
  • Email 2: “Still interested?” (maybe add social proof)
  • Email 3: “Last chance” (urgency + possible discount)

Pro Tips:

  • Add conditions to exclude contacts who’ve already purchased
  • Include dynamic product images using %ABANDONEDCART_PRODUCTS%
  • Test with a small segment first

2. Campaign-Specific Opt-Out (Unsubscribe from this campaign only)

This is a bit trickier since ActiveCampaign doesn’t have a built-in “unsubscribe from this campaign type only” feature, but here are two workarounds:

Option A: Tag-Based Segmentation

  1. Create tags for each campaign type (e.g., “newsletter”, “promotions”, “product-updates”)
  2. Add preference center link in emails instead of standard unsubscribe
  3. Landing page where contacts can choose which types to opt out of
  4. Automation to apply/remove tags based on preferences
  5. Segment campaigns to exclude specific tags

Option B: Custom Fields for Preferences

  1. Create custom fields like “Wants_Newsletters” (Yes/No)
  2. Preference center page to update these fields
  3. Segment your campaigns using these custom fields
  4. Keep main subscription status intact