Skip to main content
Release Note

Update: Predictive Sending (January 28, 2025)

Related products:Campaigns
  • December 30, 2025
  • 0 replies
  • 0 views
alannahurley

We are excited to announce an update to Predictive Sending. This feature is now available for dedicated campaigns in both the Campaign Calendar and the Campaign Sending Page. Powered by AI, Predictive Sending ensures that your campaigns are optimized for maximum engagement.

Key Improvements

  • Optimal send times
    Predictive Sending uses advanced algorithms to determine the best time to send your emails based on recipient behavior.

Benefits

  • Boost engagement
    Send emails when your audience is most likely to open and interact with smarter, data-driven delivery. Schedule emails for deals, flash sales, or last min holiday offers to land in inboxes at peak engagement times. 
  • No more guesswork
    Let AI handle the timing based on your audience’s behaviors and preferences.

Upgrade and Setup Instructions

Available to Pro and Enterprise users

Predictive Sending’s timing is recalculated every week, applying to customers who are actively using this feature. 

To use this Predictive Sending, users must, 

  • Send at least on campaign with Predictive Sending enabled 

What you can expect:

  • After the first campaign has been sent with Predictive Sending or if the automation block is active. The system starts learning and calculating the optimal send time to align with evolving customer preferences. 
  • Predictive sending calculations occur weekly, so results will take time to reflect. 
  • Only users actively using the feature are included in the calculations

Additional Resources

• How to use predictive sending to automate send times