We’re excited to introduce two powerful enhancements to Automation splits, Percentage and Multi-Split! These upgrades give you more flexibility in routing contacts, running advanced A/B tests, and managing complex workflows.
Key Updates
- Multi-Split Automation
Branch workflows up to 10 paths for advanced routing and testing. - Percentage-Based Splits
Precisely control contact distribution with custom-weighted splits (ex: 10% path A, 90% path B)
Benefits
- Improved A/B multivariate testing
Run more sophisticated experiments with multiple variants. - Increased precision with audience segmentation
Distribute contacts based on exact percentages for contests, IP warming, or targeted messaging.
Use Cases
- Split testing
Test up to 10 different email variants in one automation. - IP warming
Gradually increase email volume by splitting sends across different percentages - Personalized journeys
Route contacts into different nurture paths based on engagement scores.
Upgrade and/or setup Information
Available for all tiers