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Release Note

Update: LinkedIn Matched Audiences (June 24, 2025)

Related products:Integrations
  • January 5, 2026
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alannahurley

We are excited to announce an update to the LinkedIn Ads integration. This enhancement makes it easy to automatically add contacts and remove them from your LinkedIn audiences.

 

Key Features

  • “Add contact to audience” automation action

    Display the right LinkedIn ads at the right time for each of your contacts with this automation action. 

  • “Remove contact from audience” automation action

    Use this automation action to stop showing ads that contacts no longer need to see.

 

Benefits

  • Save time
    Let your automations handle starting and stopping ads throughout the customer journey.
     
  • Targeted LinkedIn ads for every contact
    Your leads and customers only see ads that are personalized, timely, and relevant to them.
     
  • Boost conversions: 
    Targeted ads mean increased clicks and conversions for your business. 
     

Use Cases

  • Add new leads to a LinkedIn audience to keep your business top of mind.
  • You’ve just gained a new client; remove them from your audience geared towards leads.
  • Upsell opportunity? Add the contact to an audience designed for this.

 

Upgrade and/or Setup Instructions

This is available for Plus Plans and above.

 

Additional Resources

• Connect Linkedin Ads to ActiveCampaign