We are excited to announce the release of SMS Reply Triggers and Reply-Specific Conditions. This new feature improves automation flexibility by enabling users to trigger workflows and segment contacts based on SMS replies, unlocking personalized and behavior-driven messaging.
Key Features
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Replies to an SMS message trigger
Trigger automations when a contact replies to an SMS message. -
Trigger-specific conditions
Add segmentation rules based on the content of the reply message, such as keywords. -
Advanced configuration options
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Select any SMS or a specific SMS message to trigger automations.
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Configure conditions like "Once" or "Multiple Times" for automation runs.
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Enable segmentation directly from the trigger configuration modal.
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Benefits
- Improved personalization
Tailor responses and follow-ups based on user-specific replies to SMS messages, increasing engagement and relevance. - Streamlined automation
Easily configure SMS triggers and conditions for dynamic customer journeys, saving time and reducing manual work. - Actionable insights
Leverage segmentation options to analyze and act on contact behavior, driving better campaign results.
Upgrade and Setup Instructions
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This update is available for all customers with the SMS add-on.