We are excited to announce the release of the new and improved Campaigns Performance Report, now available for all customers on ActiveCampaign. This new feature enhances the functionality of our product, providing users with comprehensive insights into their email campaign performance, enabling data-driven decisions to optimize results and demonstrate return on investment.
What's New
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All Campaigns Reports
Provides an overview of key email metrics like emails sent, open rates, click rates, deliverability, and revenue. Includes options to filter campaigns by type (e.g., auto-responders, split tests) and compare performance across different time ranges. -
Customizable Export Options
Allows users to export campaign data as a CSV file, including any applied filters. -
Revenue Attribution
Accurately track the revenue generated by each campaign, helping you understand which strategies are driving the most value. -
MPP Filter Signal
MPP to help maintain the integrity of campaign data, allowing marketers to focus on genuine recipient behavior. -
Individual Campaigns Report
Offers detailed insights into individual campaign performance, including engagement metrics, clicked links, deliverability, and audience geography. Users can share reports by printing them, generating a public link, or emailing them.
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Clicked Links Analysis
Offers deep insights into recipient behavior by tracking which links were clicked, helping to refine content and strategy for better engagement. -
Split Campaigns
Provides a report on split test campaigns, allowing users to compare performance between different versions. -
Campaign Recipient Report
Delivers granular insights into individual recipients, helping optimize targeting, personalization, and overall campaign strategy. -
Resend Options
Provides the ability to resend a campaign to new contacts, those who haven’t opened the email, or to create a new campaign based on the original.
Benefits of the Update
- Improved decision-making
Access in-depth campaign analytics to make informed decisions that drive better results. - Streamlined reporting
Customizable export options and comprehensive metrics make it easier to share insights with your team and stakeholders. - Comprehensive metrics
Analyze performance across all campaigns and individual campaigns, with detailed metrics that provide clarity on key insights. - User-friendly interface
Enjoy a better user experience with an intuitive interface that makes it easier to access the insights most important to you.
Upgrade and Setup Instructions
This update is currently only available for new trials and customers as of December 20, 2024.