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Release Note

Introducing AI Actions Library (August 1, 2025)

Related products:Active IntelligenceAI
  • January 5, 2026
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alannahurley

We are excited to announce the release of the AI Actions Library, now available in Automations. This feature, formerly known as the AI Prompt Block, introduces a powerful way to automate marketing tasks using AI. Leverage pre-built AI Actions to write email content based on contact behavior, and tag or update contact fields to deliver hyper-personalized messages based on customer behavior or responses.

 

Key Features

  • Explore ready to use AI actions
    Access a library of AI Actions within the automation builder
  • Analyze and categorize data
    Detect sentiment, analyze customer behavior, and classify text based on customer feedback. Identify positive, neutral, or negative feedback and trigger appropriate follow-ups.
  • Real-time personalization
    Generate contextual responses based on customer inquiries.
  • Instant translations
    Automatically detect customer’s language and translate messages to send replies in their preferred language.

 

Benefits

  • Hyper-personalization
    Tailor responses, segment customers, and trigger the right responses based on AI insights.
  • Increased efficiency
    Automate data analysis, decision-making, and personalized message generation, reducing manual work.
  • Improves customer engagement
    Detects sentiment based on customer feedback and delivers the right message at the right time.

 

Upgrade and/or Setup Instructions

AI Actions Library is available as an add-on that allows you to supercharge your workflows with AI-driven automation and intelligence. To purchase, you will have to be an admin to your ActiveCampaign account.

  1. Click your name on the bottom left of your screen.
  2. Click the "Billing & Upgrade" option in the modal window.
  3. Under the “Your Plan” tab, click “Edit” where it says “X Activities.”
  4. A modal window will appear. Use the dropdown to select your activity limit.
  5. The modal will show you the additional cost you will be charged each month. Click the “Review purchase” button.
  6. Click “Confirm purchase.”

 

Additional Resources