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Release Note

Introducing Active Intelligence Workspace (July 24, 2025)

Related products:Active IntelligenceAI
  • January 5, 2026
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alannahurley

We are excited to announce the release of Active Intelligence, now available in ActiveCampaign Pro + Enterprise tiers. This introduces a conversational workspace that transforms how marketers ask questions, uncover insights, build campaigns and automations- all in one intuitive interface.

 

Key Features

  • Instant campaign insights

    Ask questions like “How did my last email perform?” and get instant data, summaries, and recommendations.  

  • Automated email creation

    Describe your goal and AI agents generate high-performing emails and multi-step automations. 

  • Effortless automation building

    Quickly build multi-step automations by simply describing your customer journey or desired outcome.

  • Intelligent personalization

    AI agents learn from your business, behaviors, and industry to deliver relevant, scalable results. 

 

Benefits

  • Smarter marketing, faster
    Turn goals into emails and automations instantly. Autonomously building sophisticated, on brand campaigns without manual setup or creative back and forth.
  • Personal touch at any scale

    Craft campaigns and automations that feel personal to every contact- powered by AI agents that learn from your business, industry, and customer journeys. 

  • Faster time to value

    Launch campaigns and optimizations in minutes, saving hours of work and delivering ROI sooner.

 

Use Cases

  • Campaign optimization

“Why did my open rate drop in the last month?” Active Intelligence can analysis the issue and suggests improvements

  • Campaign and automation building

“Create a welcome series for new customers” Active Intelligence can build the campaign and automation series for you

  • Performance reporting

“Which campaigns drove the most engagement last month?” Active Intelligence can pull the insights

 

Upgrade and/or Setup Instructions

This is available to Pro and Enterprise tiers.