Skip to main content
Release Note

Introducing Active Intelligence: Insights (Beta) (June 27, 2025)

Related products:Active IntelligenceAI
  • January 5, 2026
  • 0 replies
  • 0 views
alannahurley

We’re excited to announce the release of Active Intelligence: Insights, now available in ActiveCampaign for Pro and Enterprise tiers and have access to the new reporting tool. This new AI conversational workspace allows you to instantly uncover campaign insights, no dashboard digging required. Simply ask any reporting questions and receive instant summaries, visualizations, and tailored recommendations in seconds. 

 

Key Features

  • Conversational workspace

    Get deep campaign analysis on subject lines, CTAs, content, and comparison against industry benchmarks.

  • Instant visualization

    See instant visualizations to spot trends faster.

  • Actionable optimization tips

    Receive tailored optimization tips to improve underperforming campaigns.

  • Revisit your past conversations

    Pick up where you left off in conversations so you never lose context.

 

Benefits

  • Get clear answers

    Ask specific questions about your campaigns, KPIs, and performance metrics

  • Insights in seconds

    Get instant summaries, detailed insights, and actionable next steps

  • Smarter, faster decisions

    Save hours with a personalized tool that learns from your marketing data

 

Use Cases

  • How do my open rates compare to industry standards for [industry]?
  • Give me specific recommendations to increase my open rates
  • How can I reduce my unsubscribe rates?
  • Ask “Why did my open rate drop in March?” and get a root cause analysis with follow-up actions.

 

Upgrade Instructions

To access Active Intelligence: Insights you must be on the pro and above tiers and have access to the new reporting.

  1. Log into your ActiveCampaign account
  2. Click on the Active Intelligence button located on above the search bar
  3. Type in your question about your campaigns performance metrics or select the example cards below to learn more about the performance of your campaigns.

 

Additional Resources