We are excited to announce the release of Aggregate Campaign Performance Reporting, now available in the platform for SMS Marketing customers. This new feature enhances the functionality of our SMS Marketing product by giving you a centralized view of your broadcast SMS campaign performance – so that you can better analyze impact, make faster decisions, and demonstrate value.
Key Features
- SMS Campaign Performance Overview Dashboard
View high-level performance metrics across all your broadcast SMS campaigns in a single, easy-to-read dashboard. - Drill-Down Campaign Reports
Click into individual campaigns to access detailed metrics, including delivery, engagement, and failure rates.
- Report Filtering
Quickly locate and analyze specific campaigns by filtering by list, date range, or campaign name.
Benefits
- Optimize SMS campaign performance
Get a clear picture of what’s working, and what’s not, so you can refine your SMS strategy with each send.
- Save time on reporting
Instantly access key metrics like total campaigns, message volume, delivery rate, click rate, reply rate, failure rate, and opt-out rate.
- Demonstrate marketing impact
View performance data and showcase results with leaders and cross-functional teams.
Setup Instructions
This feature is available to customers on Plus, Professional, and Enterprise plans with the SMS Marketing add-on.
No additional setup is required for eligible customers. To access the dashboard, go to:
SMS > Reports > SMS Campaigns Performance