You can now create audience segments by simply describing what you need. The Segments agent, available in beta through Active Intelligence, uses natural language prompts to build, edit, save, and retrieve segments based on your direct instructions. No complex conditions or operators required.
Key Features
- Intuitive segment creation
Reduce the learning curve with conversational prompts that eliminate technical complexity - Reduce time to insight
Create, edit, and save segments faster with Active Intelligence
Benefits
- Simplified segment creation
Build audience segments in seconds using natural language instead of manually configuring complex conditions - Reduce setup time
Skip the learning curve of mastering segmentation logic and operators - Iterate quickly
Edit and refine segments conversationally without rebuilding from scratch
Use Cases
- Product Launch Targeting
- Prompt: Create a campaign and send it to contacts who would be interested in my new trail running shoes" to automatically identify and target the right audience for new product announcements based on interest and behavior patterns
- Prompt: Create a campaign and send it to contacts who would be interested in my new trail running shoes" to automatically identify and target the right audience for new product announcements based on interest and behavior patterns
- Re-engagement Campaigns
- Prompt: Create a segment for all contacts who have visited my website at least 3 times but haven't made a purchase" to build segments that target engaged browsers for conversion-focused campaigns
- Prompt: Create a segment for all contacts who have visited my website at least 3 times but haven't made a purchase" to build segments that target engaged browsers for conversion-focused campaigns
- Segment Discovery
- Prompt: Can you help me find a segment for this campaign?" to surface existing segments or create new ones that align with your campaign objectives without manual searching actions.
- Prompt: Can you help me find a segment for this campaign?" to surface existing segments or create new ones that align with your campaign objectives without manual searching actions.
Upgrade and/or Setup Instructions
- Look for the Active Intelligence icon in your ActiveCampaign account and select it to begin.
- Don't have access yet? If you see a message that Active Intelligence isn't available, request access by commenting on our community post with your ActiveCampaign account URL