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Release Note

Active Intelligence: Personalization agent (Beta) Release (October 10, 2025 )

Related products:Active IntelligenceAI
  • January 5, 2026
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alannahurley

We are excited to announce the release of the Personalization agent, now available as part of Active Intelligence in Beta. This agent enables you to create truly personalized content at scale, generating unique, relevant messages for each subscriber that feel one-to-one without the manual effort.
 

Key Features

  • Dynamic message
    One-to-one message generation tailored to individual customer attributes
  • Instant form updates
    Conversational form editing and field customization
     

Benefits

  • Increased engagement
    Create messages that resonate personally with each subscriber using their unique attributes to drive higher open and click through rates.
  • Time savings
    Eliminate hours of manual personalization work while achieving better results than template based customization. 
     

Upgrade and/or Setup Instructions

  1. Look for the Active Intelligence icon in your ActiveCampaign account and select it to begin
    1. Don't have access yet? If you see a message that Active Intelligence isn't available, request access by commenting on our community post with your ActiveCampaign account URL
  2. Try personalizing your next campaign by asking: "Can you personalize this welcome email with the customer's company name and industry"
     

Additional Resources