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Release Note

Active Intelligence: Insights Agent (Beta) Release (October 10, 2025)

Related products:Reporting
  • January 5, 2026
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alannahurley

We’re excited to announce the release of Active Intelligence Insights agent, now available as part of Active Intelligence in Beta. This agent revolutionizes reporting by allowing you to instantly uncover campaign insights, no dashboard digging required. Simply ask any reporting questions and receive instant summaries, visualizations, and tailored recommendations in seconds.
 

Key Features

  • Conversational workspace
    Get deep campaign analysis on subject lines, CTAs, content, and comparison against industry benchmarks.
  • Instant visualization
    See instant visualizations to spot trends faster.
  • Actionable optimization tips
    Receive tailored optimization tips to improve underperforming campaigns.
  • Revisit your past conversations
    Pick up where you left off in conversations so you never lose context.
     

Benefits

  • Get clear answers
    Ask specific questions about your campaigns, KPIs, and performance metrics
  • Insights in seconds
    Get instant summaries, detailed insights, and actionable next steps
  • Smarter, faster decisions
    Save hours with a personalized tool that learns from your marketing data
     

Use Cases

  • Competitive benchmarking and performance health check 
    • Prompt: "How do my open rates compare to industry standards for [industry]?"
  • Performance optimization
    • Prompt: "Give me specific recommendations to increase my open rates"
  • Audience retention and list health management
    • Prompt: "How can I reduce my unsubscribe rates?"
  • Email campaign diagonsis 
    • Prompt: "Ask “Why did my open rate drop in March?” and get a root cause analysis with follow-up actions."
       

Upgrade and/or Setup Instructions

  1. Look for the Active Intelligence icon in your ActiveCampaign account and select it to begin
    1. Don't have access yet? If you see a message that Active Intelligence isn't available, request access by commenting on our community post with your ActiveCampaign account URL
       

Additional Resources