Creating marketing goals just got simpler. The new Goals agent (Beta) in Active Intelligence uses natural language to turn your ideas into measurable business objectives, automatically generating goals, custom conversions, and supporting assets in your account.
Key Features
- Goal creation from prompts
Transform marketing ideas into measurable goals using natural language descriptions - Automated conversion tracking
Generate custom conversions without manual configuration or technical setup
Benefits
- Simplified goal creation
Launch business goals in seconds by describing your marketing objectives, eliminating manual setup steps - Reduced technical barriers
Create sophisticated tracking without needing to understand conversion logic or configuration syntax - Centralized goal visibility
Monitor and optimize all objectives in one place using the Business Goals dashboard
Use Cases
- Lead quality measurement
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Prompt: I'd like a business goal that measures new leads generated from my SMS campaigns to build goals that track lead generation from specific marketing channels
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- New customer acquisition
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Prompt: I need 100 more course enrollments before the end of Q4 to create acquisition goals with specific targets and deadlines for tracking new customer growth
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- Audience growth
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Prompt: I'm trying to double my newsletter subscribers this month to generate goals that measure list growth and track progress toward your expansion targets
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Upgrade and/or Setup Instructions
- Look for the Active Intelligence icon in your ActiveCampaign account and select it to begin
- Don't have access yet? If you see a message that Active Intelligence isn't available, request access by commenting on our community post with your ActiveCampaign account URL
- Don't have access yet? If you see a message that Active Intelligence isn't available, request access by commenting on our community post with your ActiveCampaign account URL