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Release Note

Active Intelligence: Automations agent (Beta) Release (October 10, 2025)

Related products:Automation
  • January 5, 2026
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alannahurley

We are excited to announce the release of the Automations agent, now available as part of Active Intelligence in Beta. This agent accelerates your time to value by instantly building and editing multi-step workflows, simply state your automation objective and receive a fully sequenced customer journey with content for each stage.
 

Key Features

  • Complete customer journey
    Create complete customer journey from objective-based prompts sequenced with email touchpoints
  • Quick content creation and editing
    Automatic content generation for each step in the automation and easy workflow editing through simple conversational requests
     

Benefits

  • Faster time to value
    Launch sophisticated automation sequences in minutes instead of hours, getting email campaigns live and engaging customers immediately. 
  • Increase engagement
    Build nurture sequences, re-engagement campaigns, and welcome series that keep subscribers active and connected. 
  • Build effortlessly
    Skip the complexity of workflow building and describe what you want to achieve and let AI construct the draft of the whole journey.
     

Use Cases

  • Build multi-step nurture flowers that keep customers engaged after key interactions
    • Prompt: Generate a 4-email nurture sequence for webinar attendees that shares key takeaways, related resources, and a special offer for our premium service.
  • Create win-back automations to re-engage inactive subscribers with strategically timed messaging
    • Prompt: Generate a strategic 4-email win-back sequence for former customers that addresses common pain points, showcases new features, and provides a limited-time renewal discount.
  • Design welcome series for courses, products, or services with progressive touchpoints
    • Prompt: Create a 3-part welcome series for my gluten-free baking course
  • Launch drip campaigns that nurture leads through the buyer journey with optimized timing and content
    • Prompt: Help me create a 3-step nurture flow series to keep my customers engaged after they open this email

Upgrade and/or Setup Instructions

  1. Look for the Active Intelligence icon in your ActiveCampaign account and select it to begin
    1. Don't have access yet? If you see a message that Active Intelligence isn't available, request access by commenting on our community post with your ActiveCampaign account URL

Additional Resources