Week of June 22, 2026
Active Intelligence 2.8 is here — and it's built from your brand, your voice, and your best-performing campaigns. Every output now arrives looking and sounding like you built it yourself. The first draft is no longer a starting point for correction. It's a starting point for sending.
Highlights
Memory
Active Intelligence now remembers what you've built — and gets better with every use. Your brand, tone, and audience carry forward from session to session, so you're never starting over. Output gets closer to send-ready with every campaign you create. Explicitly tell Active Intelligence what you want it to remember via keywords such as "always" or "never" in the prompts.
Try prompting:
"I always want my campaigns written in a casual, friendly tone — never formal or corporate."
"Whenever I ask for an automation, always include a follow-up email step for contacts who don't open the first email."
Available to: All customers
Brand Kit — Voice & Tone
Brand Kit now automatically extracts your tone, style, and signature language from your connected website and saves homepage images to Content Manager — alt text and tags included. Active Intelligence starts from your brand, not a blank template. First drafts arrive looking like you.
Available to: All customers
Custom Instructions
Teach Active Intelligence about your business, audience, and communication style once — and it applies those rules to every conversation, campaign, and recommendation across your account. Your standards become the default. No more re-briefing every session. Access custom instructions after selecting the "Customize your AI" button on the homepage.
Try prompting:
"Always write in a friendly but professional tone, avoid jargon, and address our audience as independent business owners."
"Our CTAs should always be action-first — apply this to every campaign you generate."
Available to: All customers
Document Uploads & Asset Reference
Upload past campaigns, playbooks, or messaging docs to give Active Intelligence a strong starting point — built from proven content, not blank pages. Reference a specific past campaign by choosing a past campaign or campaign template directly in your prompt using the "Add context" button below your prompt box. Your best work becomes the benchmark for what comes next.
Try prompting:
"Use my marketing brief as the content for this campaign."
"Build a 3-email nurture sequence using the same layout as @Black Friday 2025."
Available to: All customers
Also new
Post-generation Editing
Refine messaging, adjust layouts, or regenerate individual sections without losing the rest of your progress — precision changes without touching what's already working.
Try prompting:
"Refine the greeting to change to 'Hey %FIRSTNAME, it's been a while'"
"Update the content of the email to ask our subscribers to check out our new product capabilities."
"Update the subject line to add personalization"
Available to: All customers
Improved Image Generation
Select your image and create high-quality custom images and refine them with prompt editing, image uploads, or URL imports — directly inside the campaign builder, no switching tools required. Swap or create a new image with AI or update the alt text via natural language. Resizing, moving, or cropping images are not included in this update.
Try prompting:
"Change the image to something that reflects my brand. Choose a relevant image in my library."
"Create an image of a developer sitting with his laptop in an open office."
Available to: All customers
File Attachments
Attach a campaign brief, brand guide, or content playbook and Active Intelligence uses it as context for your entire session — bring your existing work into the conversation without copy-pasting.
Available to: All customers
Connectors
Access your favorite apps — including Google Ads, Wix, Calendly, and Stripe — just by asking Active Intelligence, so you can work across your full tech stack to hyper-personalize your campaigns without leaving ActiveCampaign.
Available to: All customers