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Release Note

ACHQ Message Variables Central Management (June 18, 2025)

Related products:ACHQ
  • January 5, 2026
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alannahurley

We are excited to announce the release of Message Variables Central Management, now available in ActiveCampaign HQ (ACHQ). This powerful new feature enables franchise businesses to create and manage message variables centrally, then sync them across all subaccounts or franchisees, providing unprecedented control over brand messaging while saving significant time in campaign creation.

 

Key Features

  • Centralized Creation & Distribution 
    Create message variables once in your main HQ account and distribute them across all franchise locations with flexible sync options to your sub accounts
     
  • Individual Account Customization
    Edit message variable content for specific sub accounts while maintaining central control, allowing local customization within brand guidelines
     
  • Advanced Management Tools
    Comprehensive search, filtering, and editing capabilities with both visual and code editor support for seamless variable management

Benefits

  • Brand Consistency & Control
    Ensure uniform messaging across all franchise locations while maintaining oversight of brand guidelines and reducing messaging inconsistencies
     
  • Time & Efficiency Gains
    Eliminate redundant variable creation for franchisees and automate distribution of updates, allowing focus on campaign strategy rather than setup tasks
     
  • Scalable Franchise Management
    Efficiently manage messaging for hundreds of locations from a single dashboard with automated processes that grow with your business
     
  • Flexible Local Customization
    Empower franchisees with pre-approved, standardized message components while enabling local market customization within established brand parameters

Setup Instructions

To start using this feature, simply click on the "Sync Manager" option in the top navigation menu of your ActiveCampaignHQ dashboard, then select the “Message variables” tab to get started. No additional setup or upgrade is required!

Additional Resources