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Innovation Keynote: Autonomous marketing & AI agents

  • February 11, 2026
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Alanna Hurley
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In our Fall Innovation Keynote, we unveil the next evolution of Active Intelligence, your personally crafted advisor and team of AI agents designed to imagine, activate, and validate your marketing. We’re not just sprinkling AI into old processes; we are reimagining the experience altogether. Discover how every business can now benefit from this power, as Active Intelligence is now included for all customers on all plans. In this keynote, you'll learn about:

  • The Active Intelligence Workspace & Sidebar: See a demo of our powerful, reimagined user experience where you can prompt, converse with, and command AI to get insights and build campaigns in minutes, not days.
  • Autonomous & Proactive Agents: Learn about the future of marketing with goal-aware, context-aware agents that are always on, constantly scanning for opportunities, and suggesting the next best actions for you.
  • A Team of Specialized AI Agents: Meet the agents that help you with everything from content creation and brand consistency to campaign orchestration, translation, and predictive sending.
  • Real Customer Results: Hear how customers using Active Intelligence are building campaigns over three times faster and achieving revenue increases of up to 40%.
  • Autonomous Marketing Everywhere: Discover our vision for taking your business context beyond ActiveCampaign with the Model Context Protocol (MCP), allowing you to use your favorite AI tools like Claude or ChatGPT to take direct action in your account.
  • New Channel Capabilities: Get updates on our latest launches, including the brand new SMS inbox and ActiveCampaign WhatsApp messaging, which helps you build segmented flows and automations.

Watch the Full Innovation Keynote Here: