Some ESPs/CRMs allow heat tracking on emails so you can easily see what links are driving clicks. ActiveCampaign, however, does not provide this and groups links together. For example, if you have an in text link and a button link that redirect to the same page, the % number will be grouped together. But there is an easy workaround!
When you input names into your email use “made up” UTMs to differentiate. For example example.com?utm_type=text
utm_type is not a real UTM tag so it doesn’t mess anything up for your actual UTMs. However, it also doesn’t break your original link but because the text and button link will now be different you can more easily see what is actually converting.
Note: make sure you test your links before sending to make sure this still works and does not break links.