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🏆 Week 2 Active Intelligence Challenge: Analyze Which Content Types and CTAs Drive Clicks

  • August 5, 2026
  • 6 replies
  • 63 views
Alanna Hurley
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Welcome to Week 2 of the Active Intelligence Challenge!

Your task this week: use Active Intelligence to analyze which content types and CTAs are driving the highest click-through rates across your campaigns.

 

Here’s your prompt to run in Active Intelligence:

"Analyze which content types and CTAs drive the highest click-through rates in my campaigns. Tell me what's working, what isn't, and what I should use in my next email."

Or, if you want a faster start, use this quick-start prompt:

"Analyze which content types and CTAs drive the highest click-through rates in my campaigns."

What you’ll get:

  • A breakdown of what campaign elements are driving engagement and which ones your audience is scrolling past

  • Specific recommendations for your next send based on your own campaign data

  • A reusable framework to help drive more clicks in every campaign going forward

 

To get credit for completing Week 2:

Share your Active Intelligence output in the replies below. That earns your spot on the leaderboard and enters you in this week’s prize draw.

Here’s what’s on the line:

  • 🏅 Weekly prizes (top 10 this week)

  • 🏆 Grand prize (top 5 overall)

  • đź“Ł Bonus: share your results in an Instagram Story, tag @ActiveCampaign, and you might get a shoutout

 

Next week:

You’ll discover which of your campaigns performed best and what made them work, so you can replicate that success in your next send!

      6 replies

      K
      • koalabear_3
      • Participating Frequently
      • August 5, 2026

      Campaign Performance Summary

      âś… What Works

      Factor Best Approach CTR vs. Avg
      Campaign Type Event / Webinar 4.31% +81.9%
      CTA Register 3.50% +47.6%
      Offer Free Resource 5.83% +146.3%
      Tone Expert / Authoritative 3.77% +59.1%
      Value Prop Learn a Skill 3.73% +57.4%

       

      🚀 For Your Next Email

      • Type: Event, tutorial, or free resource
      • CTA: Register or Learn More
      1. Frame the send as an event, tutorial, or free resource — not a product update
      2. Use a Register or Learn More CTA
      3. Lead with skill-building value, not product features or discounts
      4. Write in an expert, instructional tone
      5. Keep the body concise with a single focused link
      6. Automate the send where possible for a significant CTR boost
      billyb
      • billyb
      • Participating Frequently
      • August 5, 2026

      đź’ˇ Key Takeaways

      Driver Why It Works
      Multi-link ad directory format More opportunities to click = higher aggregate CTR
      Giveaway + local story combo Creates urgency and emotional connection
      Prominent named text CTAs Local business name recognition drives action
      Emoji in subject line + clear value prop Boosts open rates, which feeds into higher absolute click counts
      Winner/result emails Low click motivation once incentive is resolved — consider pivoting to next giveaway CTA immediately

      The data strongly suggests that value-forward content (discounts, giveaways, local discovery) paired with multiple clear CTAs is the most reliable formula for getting local audiences to click

      kenderacademy
      • kenderacademy
      • Participating Frequently
      • August 5, 2026

      đź“Š Overall Performance Snapshot

      Metric Your Average
      Average Click Rate 11.5%
      Average Open Rate 53.6%
      Average Click-to-Open Rate 15.7%

      Your open rates are excellent across the board — the challenge is converting opens into clicks.

      A
      • adamsakry
      • New Participant
      • August 5, 2026

      âś… What's Working

      Content Attribute Performance Lift vs. Account Average
      Newsletter format Highest CTR content type +45.6% above average
      Free resource offers Top offer type +56.9% above average
      Friendly/conversational tone Top-performing tone +105.5% above average
      More links per email Structural signal

      +22.2% CTR lift

       

       

      ❌ What Isn't Working

      Content Attribute Performance Delta vs. Account Average
      Event/webinar campaigns Most-used type, lowest CTR -28.6% below average
      "Register" CTA Most-used CTA -8.3% below average
      Expert/institutional tone Dominant tone -6.6% below average
      "Stay informed" value prop Informational positioning -20.5% below average
      Automation-triggered emails Structural signal -76.1% CTR impact

       

       

      We host a lot of events and programs at the Y. I’ll use the feedback from Active Intelligence to reframe my next message about a program or event as a member benefit or community story.

      NicoleOrtmann
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      • NicoleOrtmann
      • Community Manager
      • August 5, 2026

      Love seeing these replies! First 10 every week get an AC-branded mug or $20 gift card! Go go go! 

      And here is a quick look at the grand prize up for grabs - a tumbler, Active Intelligence crewneck, AC-branded hat, and a feature of your business in front of our 185k+ LinkedIn followers. For folks outside the U.S., the top 5 finishers get a $150 gift card (+LinkedIn feature) instead! 🎉 

       

        S

        My highest CTRs come from high-intent, focused emails with one clear action and personality-forward button copy. I use a lot of SPARKLE language, and it picked up the sparkle is in the specificity — the more a CTA sounds like me rather than a generic template, the more my audience clicks.

        I loved how it gave me some tips and suggestions on CTA’s to try!!! This challenge is amazing!

        https://suzannecastle68418.activehosted.com/app/agent/323b7619-0ac4-4d96-8f0a-294a36d9a871

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