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How our Boston cleaning company grew past 635 five-star Google reviews with ActiveCampaign

  • July 2, 2026
  • 5 replies
  • 75 views
A

Hi everyone! I'm Adriano, founder of BraBos Cleaning, a residential cleaning company in Boston (braboscleaning.com). Wanted to share how we use ActiveCampaign as a local, main-street service business — since most stories I see are SaaS or e-commerce.

Our setup:

  • Site tracking connected to a ~3,700-contact list, segmented by service type and neighborhood
  • Post-cleaning lifecycle emails that ask happy clients for a Google review at the right moment
  • Seasonal campaigns with Predictive Sending — our last milestone campaign (a deep-cleaning coupon celebrating a review milestone) drove both bookings and a wave of new reviews
  • Win-back flows for clients who paused recurring service

Results: our Google reviews grew past 635 five-star reviews, and review generation + rebookings now run mostly on autopilot through AC.

Happy to answer questions about any of the automations — and if the AC team ever wants a home-services story for the Customer Stories section, we'd love to participate. 🙂

      5 replies

      J

      Thanks for sharing, Adriano! It's great to see ActiveCampaign being used so effectively in a local service business. Your review automation, neighborhood segmentation, and win-back flows are excellent examples of practical automation that drives real results. Congratulations on reaching 635+ five-star reviews, and I hope the ActiveCampaign team features your story—it would be valuable for other service businesses to learn from your experience.

        V
        • Vyshnav
        • New Participant
        • July 5, 2026

        Hi everyone! I'm Adriano, founder of BraBos Cleaning, a residential cleaning company in Boston (braboscleaning.com). Wanted to share how we use ActiveCampaign as a local, main-street service business — since most stories I see are SaaS or e-commerce.

        Our setup:

        • Site tracking connected to a ~3,700-contact list, segmented by service type and neighborhood
        • Post-cleaning lifecycle emails that ask happy clients for a Google review at the right moment
        • Seasonal campaigns with Predictive Sending — our last milestone campaign (a deep-cleaning coupon celebrating a review milestone) drove both bookings and a wave of new reviews
        • Win-back flows for clients who paused recurring service

        Results: our Google reviews grew past 635 five-star reviews, and review generation + rebookings now run mostly on autopilot through AC.

        Happy to answer questions about any of the automations — and if the AC team ever wants a home-services story for the Customer Stories section, we'd love to participate. 🙂

        Damn that's some great results, congratulations to you and your team :)

        V
        • Vyshnav
        • New Participant
        • July 5, 2026

        Congratulations, Happy for you 🙂😊

          Alanna Hurley
          Forum|alt.badge.img+3
          • Alanna Hurley
          • Community Manager
          • July 6, 2026

          Hi Adriano!! 

          Thanks so much for sharing this. It’s fantastic to see a local service business using ActiveCampaign so strategically.

          Your setup is a great example of how powerful automation can be outside of SaaS and ecommerce! And those results are incredible, 635+ five-star Google reviews plus more rebookings running largely on autopilot is an amazing milestone.

          We’d love for you to keep sharing what’s working here in the community, especially any lessons learned around your post-cleaning review flow or win-back automations. And thank you as well for raising your hand for Customer Stories, I sent your post to our team!

          J

          nice

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