Frank and Sherri started with an Excel spreadsheet and 100 names. Fast forward, and they're running a million-dollar real estate education business—without hiring additional staff.
The problem they hit:
- Thousands of contacts to manage manually
- Sherri spending over an hour drafting each email (still finding typos later)
- Paying a contractor $85/hour to manage their marketing
- Manual course enrollments with links and passwords sent individually
They switched to ActiveCampaign. Within 3 months, they ditched the contractor and were running everything themselves.
What they're using:
- AI Campaign Builder – Click a button, get a complete email ready to send. No more hour-long drafting sessions.
- Behavior tracking and tags – Track the "digital breadcrumbs" people leave (clicks, signups, interests) and follow up based on where they are in the journey
- Automated course delivery – Purchase triggers tag, grants access, sends enrollment emails—all automatic
- Integrations with Facebook Ads, Google Ads, Zapier – Leads flow in from everywhere, get tagged, and enter nurture sequences automatically
- Chatbot integration – Captures leads for classes and housing, triggers emails explaining how to apply
The results:
- 95% reduction in time spent on email marketing (hours → minutes)
- Cut $85/hour contractor costs completely
- 52.5% year-over-year contact growth
- Over 5,000 active customers now
- Running entire operation without additional staff
Frank: "We wake up every day asking, how can we serve more people? Without ActiveCampaign, we wouldn't be able to reach our goal of opening a thousand homes across the country."
Are you still manually handling course enrollments or member access? How much time is that taking you?