Parrish Law Firm was stuck in the classic Mailchimp trap: basic newsletters, flat engagement (17-19% open rates, sometimes under 10%), and Luis pulling reports by hand every month just to see what was working.
When they switched to ActiveCampaign in mid-2024, everything changed.
What they're doing now:
- Segmented eBook follow-ups – Someone downloads the car accident guide? They get different content than someone who grabbed the dog bite guide. No more one-size-fits-all.
- Automated community programs – Golden Apple (weekly teacher awards), Wild Summer Kids (outdoor equipment for families), seasonal client gifts—all running on autopilot
- Active Intelligence for reporting – Luis went from spending hours in spreadsheets to asking AI for insights and getting instant answers
- Subject line testing – Paired with Active Intelligence to figure out what actually works
- Coordinated content calendar – Same topic becomes a newsletter, LinkedIn post, TikTok, YouTube Short, Instagram content
The results in months:
- Open rates jumped from under 20% to 35-40%
- Reporting time: hours → seconds
- Community programs scale without adding staff
- Hit 5,000 contacts fast and still growing
Jim's take: "With ActiveCampaign, I don't need to be in the weeds. I get insights in a way that's digestible, and I know our marketing is reaching people in the right way."
Question for the group: Are you still pulling reports manually? Or have you tried using Active Intelligence for campaign insights yet?