Don Purdy runs the MBA for Executives program at UAlbany. He's basically a one-person show handling all the marketing and recruiting. His old email platform? Rough. 47% deliverability, open rates hovering around 18-20%, and he was doing everything by hand.
With ActiveCampaign:
- Uses Active Intelligence before every campaign to analyze what worked before
- Gets recommendations on subject lines, content, and benchmarks against education industry
- Has had AI create entire campaigns for him
- Built drip campaigns for literally everything (event signups, no-shows, birthdays, you name it)
The impact:
- Open rates jumped to 35-40%
- Deliverability is over 99% now
- Enrollments grew 27% last year
Don admitted he was nervous about the whole AI thing at first. But he said there wasn't really a learning curve and now it saves him hours every week. His students have even told him his emails show up right when they're thinking about applying.
Full case study is here if you want the details.
Question for the group: are any of you using Active Intelligence regularly?
If so, how are you using it?
If not, I'm curious what's stopped you from trying it.