We're excited to share some big news: ActiveCampaign has acquired Feedback Intelligence, an AI evaluation and analytics tool that will make Active Intelligence even more powerful.
What this means for you:
Active Intelligence will get smarter with every interaction. Feedback Intelligence analyzes conversation patterns, identifies what's working (and what's not), and continuously improves how Active Intelligence understands your needs and delivers results.
How it makes Active Intelligence better:
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Smarter over time: Active Intelligence learns from real conversations to understand intent more accurately and resolve issues faster
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More reliable: Continuous quality improvements mean fewer errors and more consistent results
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Better outcomes: AI agents that adapt based on what actually works for businesses like yours
Growing ActiveCampaign
We're thrilled to welcome an AI-native team with deep expertise in machine learning and AI evaluation. Integration into Active Intelligence is already underway, and you'll start seeing these improvements in upcoming releases.
We're building AI that doesn't just automate—it learns from every interaction to deliver better results for your business. Excited to see where this takes us!