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Question

What's the best ActiveCampaign automation for a Nintendo gaming content website?

  • July 20, 2026
  • 2 replies
  • 102 views
J

I'm working on a Nintendo-focused gaming website called TomodachiLifeROM, where I publish game guides, 3D gaming content, and tutorials.

I'm planning to use ActiveCampaign to improve email marketing and automate communication with visitors, and I'd appreciate some recommendations.

Here are a few questions:

  • What automation would you recommend for a content-heavy gaming website?
  • Is it better to organize subscribers using tags, lists, or segments for different Nintendo game categories?
  • What's the best way to automatically send newly published game guides to interested subscribers?
  • Have you found any effective automation workflows that increase engagement without sending too many emails?
  • Are there any best practices for maintaining a clean contact database as the subscriber list grows?

I'd love to hear how other ActiveCampaign users organize their automations and email strategy for content-focused websites.

2 replies

A
  • Anonymous
  • July 26, 2026

For a gaming content site, I'd avoid putting everyone into one automation. I'd use one main list, then organize subscribers with tags based on the Nintendo games or content they're interested in (e.g., Zelda, Mario, Pokémon, Animal Crossing). That gives you much more flexibility than creating multiple lists.

For new content, set up an automation that triggers when a guide is published (via RSS, webhook, or your CMS integration) and only sends it to contacts tagged with that game's category. You can also build a welcome sequence that asks subscribers which games they care about, then automatically tag them based on their clicks.

To keep engagement high, send a weekly roundup instead of emailing for every single post unless it's major news. Also create a re-engagement automation to identify inactive subscribers and remove or suppress them if they don't engage after a few attempts. That keeps your contact database healthy and improves deliverability.

If you'd like, I'd be happy to walk through the best automation structure for your site and help you build it. You can book a quick call here: calendly.com/akinloluabdulmuqeet-consultant.

Alanna Hurley
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  • Alanna Hurley
  • Community Manager
  • July 30, 2026

Hi there!

For a Nintendo content site, I’d keep it simple:

  • Use one main list for subscribers.

  • Use tags or custom fields for interests like Zelda, Mario, Pokémon, or Animal Crossing.

  • Use segments for the actual sends.

That matches ActiveCampaign’s general guidance: keep lists limited, use tags for flexible organization, and use segments for targeted campaigns. (How to organize your contacts in ActiveCampaign, Get started with segments in ActiveCampaign)

For new game guides, an RSS-triggered campaign is usually the best option if your site has an RSS feed, because it can send when new posts are published. ActiveCampaign also notes that automation emails with an RSS block are only sent once per contact when they reach that step, so RSS-triggered campaigns are usually better for ongoing content updates. (Use RSS with your campaigns)

A solid setup would be:

  • 1 main list

  • interest tags by game or franchise

  • a welcome automation that tags subscribers based on what they click

  • segments built from those tags

  • an RSS-triggered campaign for new guides

  • a weekly roundup for broader content

That gives you targeted sends without creating too many lists or over-emailing people!

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