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Question

UTM Tracking via Calendly?

  • June 29, 2026
  • 1 reply
  • 63 views

Hi gang,

I am having the HARDEST time trying to attribute utm tracking with our Calendly events in ActiveCampaign.

I can see the utm data in Calendly, but I do not see any of that data available to pass through into ActiveCampaign, whether it be through the direct integration in AC, or through an automation that triggers when an event happens (trying to find the data and then update a field like “Original Source” or “Latest Source”).

Every time I try to work with ActiveIntelligence, it proposes ideas (or builds automations) that are not working. Is there an obvious solution that I am missing?

1 reply

mbehna
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  • Employee
  • June 29, 2026

Hey ​@adamblye! I’d recommend opening a support ticket so our team can review your exact setup end to end — including how the Calendly event is coming through, what data is present in the integration payload, what your automation is seeing, and whether this should be handled through attribution reporting or a custom-field workflow.

Please reach out to help@activecampaign.com and the team can support! Would be helpful to include

-your account URL
- the Calendly event type you’re using
- the automation you tested
- the specific UTM values you can see in Calendly
- screenshots of the fields available in the trigger/action

That will give the team what they need to confirm best course of action here!