Happy Thursday, Community!
On Tactical Tuesday, we talked about the strategy of the post-conversion journey. Today, I want to share a feature that prevents the #1 mistake in automation: sending irrelevant emails to people who have already taken action.
Have you ever received a "Reminder: Don't forget to grab the matching [Accessory/Service]!" email... after you already bought it ten minutes ago? It makes the brand look like it isn't paying attention.
Using "Jump-To" blocks (formerly known as “Goals”) as a Jump-Link
Instead of making a customer sit through every single email in your "Welcome" series, use a Jump-To block to "teleport" them to the next stage of their journey the moment they complete a milestone.
The Strategy: Set a Jump-To block at the end of your onboarding sequence (e.g., "Booked Kickoff Call" or "Made a purchase"). If a customer completes that action on Day 1, the Jump-To block will automatically "teleport" them past all the reminder emails they no longer need and drop them into the "Next Steps" phase of your journey.
Why this is a Strategic Power Move:
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Respects the Customer’s Time: Your most motivated customers aren't slowed down by "standard" timers. They get the information they need, exactly when they're ready for it.
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Reduces "Inbox Fatigue": You stop sending redundant reminders, which keeps your engagement rates high and your customers happy.
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Visual Strategy: It gives you a clear "Conversion Rate" for your onboarding. You can see exactly what percentage of people are hitting that "Success" milestone.
The Tactical Win:
You don't need code or complex tracking. You can set a Jump-To block based on a simple Tag being added or a Link Click (or other contact actions/behaviors). It’s a "set-it-and-forget-it" way to make your automation feel like it’s actually paying attention to your customer.
Are you using Jump-To blocks to "teleport" people forward in your journeys, or are they still walking through every single step one-by-one?
Learn more about “Jump-To” blocks here: https://help.activecampaign.com/hc/en-us/articles/218813777-About-the-Jump-To-automation-action