Happy Thursday! We’re continuing our personalization theme today by talking about default field values.
Ever sent a campaign with a personalization tag, only to realize some contacts didn't have that info on file? Without a default value, tags like %FIRSTNAME% just leave a blank space. By setting a default, you can choose exactly what appears instead (like "Hi there" or "Hi Rockstar").
It’s a total game changer for keeping your brand voice consistent, even with a partial database.
Have you taken advantage of default field values yet? If so, share your best use-case in the comments and help inspire others!
Learn more about default field values and how to get them set up by visiting the Help Center article: