Hey Community! For today’s strategy session, we’re talking about List Hygiene.
We all know the feeling of watching a contact list grow, but bigger isn't always better. When a lead stops engaging (no opens, no clicks, no replies, etc) they stop being an asset and start becoming a risk to your deliverability.
The Strategy Question: When a lead goes cold for 6+ months, what is your personal "Point of No Return"?
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How do you specifically define a "disengaged" contact?
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Do you try one last "Break-up" email, or do you move straight to unsubscribing/deleting them?
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If you don't have a process yet, what's stopping you from starting one?
The Impact: Keeping your list clean isn't just about "housekeeping," it’s about ensuring your emails actually land in the inboxes of the people who do want to hear from you.
Drop your process in the comments below! Let’s see who has the most ruthless (or most effective) cleanup strategy.