Salesforce Sync Issues

Hi there!

Welcome to ActiveCampaign! It sounds like you’ve got the connection working properly since the “All Contacts created/updated from this point forward” option worked with a new contact.

Custom field criteria syncs can take longer to process than standard syncs. Sometimes it takes 15-30 minutes for the sync state to update, especially if you’re syncing a large number of contacts.

I would trouble shoot by:

1. Try creating a test contact in Salesforce with the “Email Verification Status = Valid” and see if it syncs over
2. Check your sync logs in the Salesforce integration settings - this often shows specific error messages
3. Verify that the contacts you’re trying to sync don’t have any validation errors (missing required fields, invalid email formats, etc.)

If the custom field sync continues to give you trouble, you could create a Salesforce report or list view with your criteria, then sync based on that list/campaign membership instead.

Hope this helps!

Since the connection is working for newly created contacts, it sounds like the issue is more likely related to the sync criteria than the integration itself.

A few things I'd check are whether the Email Verification Status custom field is available to the integration user, whether the field values exactly match the condition you've configured (including spelling and capitalization), and whether the existing contacts meet any additional sync requirements set by ActiveCampaign.

It may also be worth testing with a small group of contacts that you know meet the criteria to see if they sync successfully. That can help narrow down whether the issue is with the filter or the contact data.

From a Salesforce consulting perspective, we've seen similar issues where field permissions or filter conditions prevented existing records from syncing, even though the connection itself was working correctly. Those are usually the first areas to verify. Hopefully that helps point you in the right direction.

If new contacts are syncing but older ones are not, the connection itself is probably fine. This usually points to the sync criteria or to the fact that Salesforce → ActiveCampaign does not do a one-time historical sync automatically.

A few quick things to check:

• make sure those contacts exactly match your “specific criteria” rule

• make sure each record has at least an email address or phone number

• make sure the Salesforce user making updates has the ActiveCampaign Standard User permission set

If these are existing Salesforce records, you may need to follow ActiveCampaign’s process for syncing existing contacts and leads into ActiveCampaign.

Helpful docs:

• How syncing works with the ActiveCampaign Salesforce integration

• How to connect Salesforce to ActiveCampaign

• How to sync existing contacts and leads from Salesforce to ActiveCampaign