Lead scoring- The do's and dont

Depends on your type of business, but start simple and add complexity over time as ideas come. But 2 most common lead scoring use cases are engagement tracking and lead suitability.

Simple Engagement tracking (how engaged is the contact with our brand):
*Contact has visited any page on website : Add 10 points
*Contact has opened any email : Add 5 points

Lead Suitability (how good is this lead):
*Contact type (custom field) is XYZ : Add 10 points
*Contact source (custom field) is XYZ : Add 5 points

Number of points is arbitrary.

Hi @zilla ,

I’m currently running into an issue with lead scoring and was wondering if you’ve come across this before.

You can define that points should expire after a certain period – but in my case, they simply don’t. I’ve described the problem in more detail here:
🔗 Lead Scoring – Expiration not working as expected – ActiveCampaign Community

Would you happen to know a workaround or have any ideas on what might be going wrong?

Thanks in advance! 🙏