How to dynamically pull a list of upcoming webinars from a website

Hi there!

Yes, this is possible, but the best approach depends on how much control you need over the webinar layout.

If the webinar details are available in a valid RSS/XML feed, you can use the native RSS content block. In the Email Designer, you can adjust the number of items, item background color, and the feed items themselves. You can also edit text styling, alignment, padding, and spacing from the feed-item settings. See Use RSS with your campaigns.

The native RSS block does have limits, though. It does not support adding arbitrary CSS or fully redesigning every element. For example, image sizing and other feed content generally need to be controlled in the RSS feed itself. The supported styling options are outlined in How can I style/adjust the content inside a campaign's RSS block?.

For a more custom “webinar card” layout, you could use Insert > Content from URL in a Custom HTML email. This fetches the HTML from the URL and loads it into the email. If you use Fetch at time of sending, ActiveCampaign retrieves the HTML when the email is sent. Because the feature loads the available HTML from the supplied URL, I’d recommend using an email-specific URL that returns only email-ready markup, rather than pointing it at the client’s full website page. You can find the setup details here: How do I insert my webpage in an email?.

My recommendation would be:

- Start with the RSS block if the available styling options are enough and the feed already contains the webinar fields and images you need.

- Use a custom HTML/email-specific URL if the client needs a significantly different layout or more control over the webinar cards.

- Test the email across the email clients your audience uses before sending.

If you’re unsure which option fits the client’s feed or the URL is not rendering as expected, please send the RSS feed URL and a sample of the desired layout to help@activecampaign.com. The team can take a closer look at the specific setup.

Thanks ​@mbehna with some talking to AI, I was also able to use the custom HTML designer to add and style a custom RSS feed, which gave me the power of the RSS block but with more customization (I find the RSS block is very limited).

That's great to hear! Thanks for sharing what worked for you here.