💡CX Tips is part of our community tips series, where we post some of the most commonly asked questions we hear from ActiveCampaign customers. Have a new question? Start a new topic by clicking +New Topic in the upper right hand corner!
💡 How do I decide if I should migrate information as a contact or an account?
In general, Accounts can be thought of as businesses or organizations. In contrast, I would think of Contacts as individuals—who can also be associated with an Account.
You can learn more about Accounts here: https://help.activecampaign.com/hc/en-us/articles/360008034900-How-to-use-Accounts-in-ActiveCampaign
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