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Has anyone noticed mailouts going to spam lately, especially in Gmail?

  • October 2, 2024
  • 3 replies
  • 1013 views
P

Hey everyone,
We’ve been having an issue recently with ActiveCampaign where our mailouts are consistently ending up in the spam folder, particularly in Gmail, even when we send a test email. We’ve double-checked our domain authentication, reputation and spam rate, everything looks fine. We have also tested different content, but no luck so far. If a template has at least one image, it goes to Spam. We’ve been using AC for almost 3 years already and never had this happened before.

Is anyone else experiencing this? Any tips or insights would be greatly appreciated!

3 replies

A

With any email service & any set of contacts you will always have some mail end up in the spam folder. Every receiving ISP is using different spam filtering techniques and some ISPs utilize some unpredictable and creative ways of combating spam. So you will undoubtedly have some mail filtered at some point when sending email campaigns.

By following some pretty simple concepts you can dramatically reduce the chance of email being filtered.

Things you can do to improve your email delivery include:

  1. Remove inactive contacts.
  2. Focus on good, engaging content.
  3. Review your signup process and try to think like a subscriber.
  4. Send more targeted, triggered, personalized emails as opposed to batch and blast campaigns.
  5. Find the right sending frequency.
  6. Pay attention to the spam filter testing before sending.
  7. Don’t send a single graphic/image. (This one might be of interest to you, especially. Sending an email that only contains a graphic is a sure-fire way to have delivery issues. You should take the time to design an email with text and graphics - not just a single image. On the flip side, it’s not necessarily better to send plain text emails. The general rule is to have a good, balanced mix of images and text. Also, make sure that your images are optimized in size: heavy images can trigger antispam and penalize the user experience.)
  8. Don’t use a free email address as your “from” email.
  9. Pay attention to the links in your email.
  10. Don’t use link shortening services like bit.ly
  11. Send using a consistent “From” name and email address.
  12. Check your automations.
  13. Don’t test using the same phrase as your subject and email contents.
  14. Make it very easy to unsubscribe.

This resource will provide more details on this.

But otherwise, if you feel there is something individually wrong with your account, please reach out to our help team so we can help you investigate.

R
  • recrowd1
  • October 3, 2024

We are noticing the same problem, this started two days ago and only happens with imgs in our mails.
I hope Activecampaign will look into this, since our mail format/list didn’t change. Campaigns with images in them have an unusually low opening rate and we have to remove them in order to fix this.

    A

    If you’ve already confirmed nothing on this list could be the cause, please reach out to our help team so we can figure out if there is something going on with your account individually: help@activecampaign.com

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